SKYY Spirits News » SKYY

SKYY SPIRITS UNCOVERS GINGER AS LATEST ADDITION TO ALL NATURAL SKYY INFUSIONS® LINE

DaveKarraker — Mon, 01 Feb 2010 17:55:16 +0000

First Nationally Available All Natural Ginger Infused Vodka to Hit
Store Shelves this Spring

SAN FRANCISCO, CA (February 1, 2010) – A versatile ingredient featured in everything from cocktails, to candy, to baked goods, Ginger is the age-old flavor that has become the recent darling of the mixology and culinary world. Capitalizing on this trend, SKYY Vodka® is proud to announce the latest addition to its All Natural SKYY Infusions® line – fresh, sweet Ginger. Launching this month, All Natural SKYY Infusions Ginger is the first nationally available Ginger infused vodka, joining the All Natural SKYY Infusions portfolio of Citrus, Cherry, Passion Fruit, Raspberry, Grape and Pineapple.

SKYY Infusions Ginger is crafted using a signature infusion process, where premium vodka is carefully infused with real ginger for an irresistibly fresh, sweet taste. One sip reveals the delicious flavors of spiced and juiced ginger, roasted oranges and mild notes of cinnamon. The flavor profile is reminiscent of handmade ginger ale, yet with a more intricate aroma and taste commonly associated with an infusion made at home. Ginger beverages from ginger ale to ginger beer are posting impressive growth in popularity, evidence that consumers’ passions for this intriguing flavor are steadily on the rise.

“Mixologists and chefs alike have embraced Ginger as the hot new ingredient, many making their own Ginger syrups and extracts to add an exotic, yet sophisticated taste to new creations and old favorites,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. “Recognizing this trend, we developed All Natural SKYY Infusions Ginger, which gives any bartender or consumer the opportunity to easily add Ginger’s delectable, sweet taste to any cocktail. All Natural SKYY Infusions Ginger is a groundbreaking addition to our line of All Natural SKYY Infusions products.”

Mixologists and bartenders at restaurants and bars around the country have already embraced SKYY Infusions Ginger, integrating the infused spirit into both classic and contemporary cocktails. SKYY Infusions Ginger is a highly versatile flavor that can be mixed with fresh juices for a stylish, yet enticingly exotic cocktail; or, for the at-home bartender, try simple ingredients like 7UP®, cola or soda water for something easy and delicious. And, for the ultimate sweet ginger experience, pair SKYY Infusions Ginger with classic ginger ale. All Natural SKYY Infusions Ginger will be available nationwide starting in February, available in 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) sized bottles. (Retail prices are suggested and may vary.) The launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on-/off-premise promotions.

All Natural SKYY Infusions was originally launched in five flavors – Citrus, Cherry, Grape, Raspberry and Passion Fruit, in April 2008 by Skyy Spirits, a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. A year later, SKYY introduced SKYY Infusions Pineapple, which quickly became a nationwide centerpiece of classic and contemporary Tiki cocktailing. The introduction of its seventh Infusion, SKYY Infusions Ginger, continues to uphold Skyy Spirits’ high standard of ultra premium, naturally infused vodkas based on the principles of quality, innovation and style.

The entire SKYY Infusions collection can be enjoyed on the rocks, or with club soda, 7UP® or in a myriad of other delicious, sophisticated cocktails. Learn more at www.skyyinfusions.com.

For more information and great recipes, join SKYY Vodka on Facebook at http://www.facebook.com/SKYYVodka or Twitter: SKYYVodka.

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About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

Contact: pr@skyy.com

SKYY SPIRITS RIDES A SUCCESSFUL WAVE WITH LAUNCH OF SKYY INFUSIONS PINEAPPLE

DaveKarraker — Mon, 11 Jan 2010 18:01:59 +0000

One year after launching its new line of all-natural fruit infused vodkas, Skyy Spirits created another tidal wave in 2009 with its newest flavor – SKYY Infusions Pineapple. And, what a year 2009 was as SKYY hosted launch parties across the country to introduce SKYY Infusions Pineapple and its delectable tropical cocktail recipes. Fueling the excitement, Market Watch Magazine named SKYY Infusions the “Best New Product” of the year. Check out the photos, recipes, and more.

SKYY SPIRITS HITS HOT STREAK: SKYY INFUSIONS® NAMED “BEST NEW PRODUCT,” THREE BRANDS DUBBED “HOT PROSPECTS”

DaveKarraker — Fri, 25 Sep 2009 15:22:09 +0000

SKYY Infusions, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey® Named “2008 Hot Prospect Brands” by IMPACT Newsletter; SKYY Infusions named “Best New Product” of 2008 by Market Watch Magazine

SAN FRANCISCO (September 25, 2009)—The year 2008 was a monumental one for Skyy Spirits, LLC (www.skyyspirits.com), a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. And, that fact has now been recognized by IMPACT Newsletter and Market Watch Magazine, the industry’s top sources for data, trends, and analysis. This month, three of the company’s brands, SKYY Infusions®, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey®, were named among IMPACT’s “2008 Hot Prospect Brands.” SKYY Infusions was also named Market Watch’s “2008 Best New Product” for its stellar performance in the market place.

The second annual “Hot Prospect” survey recognized brands with US sales between 50,000 and 200,000 nine-liter cases in 2008, while achieving growth of at least 15 percent, after recording solid progress in 2006 and 2007 (where applicable). The All Natural SKYY Infusions vodka line, which was introduced in 2008, sold an impressive 170,000 cases in the first year. X-Rated Fusion Liqueur showed a 44 percent growth over 2007 with sales of 88,000 cases. American Honey, part of the Gruppo Campari’s purchase of Wild Turkey, posted sales of 85,000 cases, a 107 percent increase over 2007. Skyy Spirits is one of just two spirits companies that had three or more products represented on IMPACT’s annual round up of new best performing brands.

Market Watch’s “2008 Best New Product” title was awarded to the brand first introduced in the US during the calendar year with the highest nine-liter case depletions, with SKYY Infusions easily outpacing the next closest competitor by nearly 100,000 cases.

“We knew we had something special with each of these brands before we even took them to the street,” said Gerry Ruvo, Chairman and CEO of Skyy Spirits. “It is extremely gratifying to see the success we’ve had with SKYY Infusions and X-Rated Fusion Liqueur recognized. And keep your eye on American Honey; we are very fortunate to have such a terrific American icon like Wild Turkey in our portfolio.”

About the Skyy Spirits Hot Prospect Brands of 2008:

• Say good-bye to traditional, artificial tasting, boring flavored vodkas. All Natural SKYY Infusions is a unique infused experience made with premium SKYY Vodka and succulent real fruit, creating a delectable sensation ranked number-one in taste by the prestigious Beverage Testing Institute. The SKYY Infusions line includes Citrus, Grape, Cherry, Raspberry, Passion Fruit and NEW Pineapple, introduced in 2009.

• X-Rated Fusion Liqueur is a sensuous, flirty blend of ultra premium French vodka and Sicilian blood oranges, mingled with mango from India and passion fruit from South America. On the rocks or as a flavorful addition to champagne or any cocktail, X-Rated Fusion Liqueur blends tropical fruit flavors with edgy citrus notes to deliver a long, smooth, semi-sweet finish. A favorite for any “Girls Night Out,” X-Rated Fusion Liqueur is as delicious as it is eye-catching, with a vibrant pink color to liven any occasion.

• Wild Turkey American Honey is an exceptionally smooth liqueur blended with pure honey and real Wild Turkey Bourbon Whiskey; perfect served chilled straight from the freezer, over rocks, it is the sweeter, smoother side of Wild Turkey. A deep golden hue, American Honey has a nose of ripe citrus and an exceptionally smooth palate of sweet honey and caramel with subtle bourbon notes and a long, rich finish. Wild Turkey American Honey was named “Best in Class” at the 2008 World Whiskey Awards.

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About Skyy Spirits, LLC

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

Contact: pr@skyy.com

SAN FRANCISCO’S OWN SKYY SPIRITS AWARDS SF CHEFS. FOOD. WINE. BEST COCKTAIL 2009 AT “SKYY’S THE LIMIT” COCKTAIL COMPETITION

DaveKarraker — Thu, 20 Aug 2009 21:00:42 +0000

Skyy Spirits Honors Local Bartender Nick Varacalli of RN74 San Francisco for Winning Cocktail Recipe

SAN FRANCISCO, CA (August 14, 2009) – As part of this past weekend’s first annual SF Chefs. Food. Wine. festival, Skyy Spirits, a San Francisco-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, hosted the Semi-Final and Final rounds of the SF Chefs’ “Skyy’s the Limit” cocktail competition, where one innovative cocktail recipe was selected as the SF Chefs. Food. Wine. “Best Cocktail 2009.” Local bartender Nick Varacalli of RN74 San Francisco was honored for his “Ambassador Pepper” cocktail featuring Wild Turkey® Rare Breed Bourbon, selected as the definitive cocktail to represent San Francisco’s culinary best in 2009.

Nick Varacalli’s winning cocktail was created on-the-spot during the final round of the competition. “Ambassador Pepper” featured a unique blend of Wild Turkey Rare Breed Bourbon, lemon juice, orange curacao, Falernum and Luxardo Maraschino, highlighted with a dash of orange bitters and muddled red pepper. Varacalli also produced several other high caliber cocktails during the qualifying and semi-final rounds to earn his place in the Final round of “Skyy’s the Limit” competition.

“Nick Varacalli’s ability to create such a delicious cocktail using very unique ingredients in an on-the-spot, on-the-fly mix-off is a wonderful representation of the true innovation taking mixology by storm right now,” says Gerry Ruvo, Chairman and CEO of Skyy Spirits. “Skyy Spirits is happy to be supporting San Francisco bartenders through the ‘Skyy’s the Limit’ cocktail challenge, inspiring new and creative ways to use some of our most renowned spirits such as Wild Turkey Bourbon, SKYY® Vodka and Campari®.”

In June, local bartending talent was invited to submit to submit their cocktail recipes for a chance to compete in the “Skyy’s the Limit” cocktail competition. Six talented local bartenders were selected by a panel of members of the United States Bartender’s Guild to compete in the semi-final rounds on Friday, August 7 and Saturday August 8. Held in the main tasting tent at the SF Chefs. Food. Wine. culinary festival in Union Square, each “Skyy’s the Limit” semi-finalist was asked to produce a cocktail using at least one of the spirits within the Skyy Spirits portfolio, while integrating one other secret ingredient revealed on-the-spot. The secret ingredient, fresh herbs on Friday; white peaches, cherries, plums and apricots on Saturday; and peppers on Sunday, tested the mixologists’ talents in front of a crowd of festival guests and a prestigious panel of judges.

Each semi-final round produced one finalist, who was invited to return on Sunday, August 9 to compete in the final round to win two round trip air tickets within the continental United States provided by Virgin America. The “Skyy’s the Limit” Finalists were Nick Varacalli of RN74 San Francisco and Carlo Splendorini of Gitane: Restaurant & Bar. Each of their impressive cocktails were carefully sampled and analyzed by the final panel of judges, who awarded the highest honor of Best Cocktail at SF Chefs. Food. Wine. 2009 to Varacalli.

A long list of mixology talents and industry professionals served on the expert panel of judges throughout the weekend including Danny Ronen, Creator of the BIT for Tasting Panel and Grand Ambassador for Domaine de Canton; Joey Altman, Chef/TV Host/Musician/Restaurant Consultant; H. Joseph Ehrmann, Owner of Elixir and Founder of Cocktail Ambassadors; Melialani James, Partner of Nirvino; and Kevin Westlye, Executive Director of the Golden Gate Restaurant Association.

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

About Gruppo Campari
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

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Contact: pr@skyy.com

CAMPARI® LIGHTS UP SAN FRANCISCO CHEFS. FOOD. WINE. COCKTAIL COMPETITION

DaveKarraker — Fri, 24 Jul 2009 23:45:06 +0000

Borys Saciuk and his Campari Zapatista Cocktail

SF Chefs. Food. Wine., the premiere interactive urban food and wine weekend experience set in the epicenter of culinary innovation, is set to kick off with a real kick. Six of the Bay Area’s finest bartenders made it through the qualifying round for the SF Chefs. Food. Wine’s ”Skyy‘s the Limit” Cocktail Competition last night after their Campari cocktails beat out the competition. Whether due to the versatility of Campari or the local talent of San Francisco’s finest, there was not a bad cocktail to be found in the mix — competition was fierce. Judges included industry veteran Steven Oliver, Danny Ronen, creator of the BIT for Tasting Panel, and Joey Altman, celebrated chef and host of Bay Café as well as the headline entertainment for SF Chefs. Food. Wine. Urban BBQ with his Back Burner Blues Band.

After sipping all the cocktails the judges came up with the top six who will compete live in the tent at SF Chefs. Food. Wine. August 6 and 7, 2009. The two top mixologists from these two judgings will go head to head on the final day of SF Chefs. Food. Wine. to receive the title of Best Cocktail of SF Chefs. Food. Wine. 2009. Each of the rounds in the tent will include a secret ingredient to be unveiled live to the contestants, so the challenge is even greater.

Cocktails will really take center stage at SF Chefs. Food. Wine. at classes, the main tent and especially the Opening Reception featuring some of the greatest “Bar Stars” and the Saturday Night Urban BBQ on Union Square. The concert will highlight nine of San Francisco’s best cocktail bars, all under one roof! Sample from 15 Romolo, Bar Agricole, Bourbon and Branch, Cantina, Conduit, Elixir, NOPA, Rye and Smuggler’s Cove. Get a taste of San Francisco spirit! Straight, Stirred or Shaken!
http://www.sfchefsfoodwine.com

SKYY Campari Cocktail Winners Moving on to the TENT at SF Chefs. Food. Wine. along with their winning recipes:

SEMI FINALISTS

Joel Baker, Bourbon & Branch

Lucia Bosé

1.50 oz. Gin

.75 oz. Campari

.75 oz. Strawberry Gomme Syrup

.5 oz. Lemon

.5 oz. Still Rosé Wine

2 dashes rose water

Combine ingredients in mixing glass. Shake and fine strain into a wine glass over fresh ice. Garnish with an orange horse collar

Nick Varacalli

Oscar’s O.J.

1 oz. Skyy Vodka

.5 oz. Sweet Vermouth

.5 oz. Campari

.25 oz. Cointreau

1 oz. Fresh Orange Juice

2 Dashes Angostura Orange Bitters

Shake everything and strain into martini (cocktail) glass. Garnish with a flamed orange peel dropped into drink.

Carlo Splendorini, Gitane Restaurant & Bar

The Black Ginger Dutchman

1.25 Damrak Gin

.75 oz Campari

.25 oz Canton Ginger liqueur

.5 oz Ginger syrup (simple syrup and ginger)

.5 oz Fresh lemon juice

1 T Blackberry puree

Bundaberg Ginger Beer

Garnish with fresh black berry

Shake all ingredients, strain into collins glass on the rocks, top with Bundaberg Ginger Beer

Brandon Skaggs, Cortez Restaurant & Bar

Farmer’s Crush

1 oz Campari

.25 oz X-Rated Fusion Liqueur

Prosecco

1 whole mission fig

6 blueberries

1 oz fresh orange juice

1 oz fresh lemon juice

1 lemon verbena simple syrup

Build all ingredients into a mixing glass and muddle together.

Add ice and shake hard. Double strain into an ice filled collins glass.

Stir in a pinch of lemon verbena and top with prosecco.

Garnish with a sprig of verbena.

Borys Saciuk

Zapatista

1 1/2 oz. Cabo Wabo Reposado Tequila

3/4 oz. Campari

3/4 oz. fresh grapefruit juice

1/4 oz. fresh lemon juice

1 bar spoon Partida agave nectar

fresh egg white

2-3 turns long Indonesian peppercorn from pepper mill Long, wide peel of grapefruit

Beginning with agave and Indonesian pepper, combine all ingredients in a mixing glass.

Add ice and shake vigorously. Double-strain over ice in a 10 oz. tall glass.

Garnish with long peel of grapefruit

Scott Baird, Romolo 15

The Spaghetti Western

1 1/4 oz Russell’s Reserve Rye

½ oz Campari

1/2 lemon

1/3 oz agave nectar

Pinch sea salt

6 to 8 sweet 100 tomatoes

1 1/2 oz Mexican lager beer

Muddle tomatoes, add ingredients, shake hard, double strain into collins glass, add ice, top with beer, garnish with lemon ribbon rolled up and stuck on toothpick with 2 tomatoes.

HONORABLE MENTIONS

Even though they didn’t make it onto the next round, these will be served during the semi final rounds in the tents.

Josh Harris

Pippi Longstocking

1 oz Flor de Cana 7 year

.5 oz Campari

.5 oz Velvet Falernum

.5 oz fresh lemon juice

.5 oz egg white

1.5 oz Bundaberg ginger beer

2 dashes Angostura bitters.

Glass: Collins

Garnish: Rosemary Sprig

Bartender Instructions: In a mixing glass, combine all the ingredients except the ginger beer. Shake vigorously. Fill Collins gblass with ice and pour the ginger beer into the glass. Place in the straw and rosemary sprig down the side of the glass. Then double strain the mixture in tin, over the fresh ice on top of the ginger beer. Served layered. —-Consumer can then integrate the ginger beer with rest of the cocktail using the straw.

Victoria D’Amato Krystlhawk

Summer in the City

1.5 oz. Skyy Pineapple

.5 oz. Campari

1 oz Mango Nectar

1 oz. Passion fruit Nectar

.5 oz fresh Lemon Juice

1/8th teaspoon Smoked Paprika

3 oz Soda (Pelligrino)

In a chilled mixing glass, add all ingredients except for the Soda.

Add ice, shake well, about 20 shakes, strain over ice in a 12 oz. Collins glass.

Fill with Soda, mix gently.

Garnish: Paprika pepper slice (if available) lemon peel & mango cubes

1 straw

CABO WABO® ULTRA-PREMIUM TEQUILA ROCKS A NEW LOOK

DaveKarraker — Tue, 07 Jul 2009 00:04:02 +0000

Upgraded Bottle Design Befitting the Heritage and Hand-Craftsmanship of the World’s Original Rock ‘n Roll Tequila

SAN FRANCISCO, CA (July 7, 2009) – The world’s most distinctive ultra-premium tequila, Cabo Wabo®, is ready to rock a whole new look. Skyy Spirits, the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, today unveiled a vibrant new packaging design for Cabo Wabo Tequila that will start to appear on store shelves and in bars this summer.

After more than a decade, Cabo Wabo Tequila has received a makeover befitting its heritage. The new packaging is inspired by Cabo Wabo’s origins: from the legendary cantina in Cabo San Lucas that has welcomed the world to join the party; to the sun-drenched agave fields in Jalisco, Mexico where this award-winning tequila first started many years ago; to the rock and roll attitude of its founder, Sammy Hagar.

Each bottle now features clean lines and clear glass to showcase the color, brilliance and quality of the hand-crafted 100% Blue Weber Agave tequila. The glass bottle provides a fresh, modern look that is juxtaposed by a tactile label recalling a village shop deep in Mexico, where one might find rough-hewn, hand-crafted papers and items made from hammered, glimmering steel.

“The new Cabo Wabo Tequila bottle design is an achievement in contrast – blending authentic Mexican heritage with contemporary styling,” says Alexis Pagis, Senior Brand Manager for Cabo Wabo. “It continues the vision of Cabo Wabo founder and Rock and Roll Hall of Famer Sammy Hagar by infusing a sense of quality and sophistication with a real shot of rock-n-roll energy.”

On the bottle, metallic foil illuminates the crest of the Cabo Wabo logo with distinct panoramas printed on the flipside of each label. These features, combined with torn edges on the neck label, offer a striking and immediate expression of vibrancy and sophistication infused with a punch of hard driving attitude that’s inherent in the personality of Cabo Wabo Tequila. The new packaging design was created by design firm Meat & Potatoes located in Burbank, CA. The firm specializes in print, packaging and advertising designs that are cutting edge and dedicated to the art of it all.

“This new look is a nod to the artisanal and authentic nature of the original. It’s refined; it’s turned up; it’s given a blast of rock; a shot of energy; a shot of Cabo Wabo baby,” says founder Sammy Hagar. “I am really excited about this new look, and I hope everyone digs it as much as I do! Cabo Wabo rocks the world!”

In January 2008, Cabo Wabo Tequila named Skyy Spirits the official marketer and distributor of its tequila portfolio in the United States; this followed the controlling-interest purchase of the brand by Gruppo Campari. The tequila portfolio, originally created by rock and roll legend Sammy Hagar, consists of Cabo Wabo Blanco, Reposado, Anejo, and ultra-luxury Cabo Uno (Cabo Uno’s packaging remains unchanged). Cabo Wabo Tequila is bottled at the newly acquired Distiladora San Nicolas in Jalisco, Mexico.

About Cabo Wabo Tequila
Cabo Wabo Tequila was originally created by Sammy Hagar to have a superior tequila to serve his friends and in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. A stickler for authenticity and quality, Cabo Wabo is made from 100% Blue Weber Agave and comes in four different types including Blanco, Reposado, Anejo and Cabo Uno. It is acknowledged as one of the finest tequilas in the world.

While Skyy Spirits’ parent company, Gruppo Campari, now owns a majority share in Cabo Wabo Tequila, Sammy Hagar continues to own a significant share in the brand and remains intimately involved in Cabo Wabo Tequila’s quality guidelines, strategic development, and, of course, as its spokesperson. More information on Cabo Wabo Tequila can be found at www.cabowabo.com. Join Cabo Wabo on Facebook at http://www.facebook.com/pages/Cabo-Wabo/93606148543

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey^TM, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

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Contact: pr@skyy.com

SKYY® VODKA TOASTS GAY PRIDE

DaveKarraker — Fri, 19 Jun 2009 18:57:30 +0000

SKYY Vodka to Serve as Official Spirit of Gay Pride Festivals, Gay and Lesbian Film Festivals and many other LGBT Programs

SAN FRANCISCO, CA (June 17, 2009) – SKYY® Vodka has announced its increased support of events and programs supporting the national Gay, Lesbian, Bisexual and Transgender communities and a cause near to their hearts, HIV awareness. For 2009, SKYY is devoted to developing and expanding its partnerships with numerous gay and lesbian organizations across the country, including the STOP AIDS Project in San Francisco, Frameline33 – San Francisco’s International LGBT Film Festival, Equality California, Heritage of Pride in New York, amfAR – The Foundation for AIDS Research, AIDS Project Los Angeles and the LGBT Center in New York.

“SKYY Vodka and the LGBT community have been supporting each other since our launch in 1992,” said Gerry Ruvo, Chairman and CEO of Skyy Spirits. “We are grateful to be able to participate in these unique partnerships and celebrate National Gay Pride Month from coast to coast in true SKYY Vodka style.”

In San Francisco, SKYY Vodka is proud to participate in the legendary showcase for lesbian, gay, bisexual and transgender cinema in this year’s Frameline33 – the San Francisco International LGBT Film Festival. As the Premier Sponsor, SKYY Vodka will be the exclusive spirit of Frameline33, pouring cocktails and providing support at both the festival and at other Frameline33 events throughout the year. Frameline33 runs from June 18-28, screening hundreds of films from over 20 countries during the eleven days of the festival, at the historic Castro Theatre, Roxie Theatre and the Victoria Theatre in San Francisco, and in Berkeley at Rialto Cinemas Elmwood. In honor of the festival, SKYY Vodka has created a signature cocktail, “The Frameline Passion,” made with All Natural SKYY Infusions^TM Passion Fruit, which will be sold in gay and lesbian bars and restaurants throughout San Francisco with proceeds going to support the Frameline Festival. Participating bars and restaurants include Mix Bar, Harvey’s, Midnight Sun, Lime, Q Bar, Badlands, Twin Peaks Tavern and the Eureka Restaurant and Lounge, all located in San Francisco’s Castro district. In addition to Frameline, SKYY Vodka is also the official spirit of San Francisco’s STOP AIDS Project, which just wrapped up its Dining Out for Life program where over 100 bars and restaurants participated to raise $225,000 for the pioneering HIV and AIDS awareness and prevention organization.

In New York, SKYY Vodka continues in its second year as the official spirit of Heritage of Pride, New York City’s official gay pride organization. As the official spirit, SKYY Vodka will be served at all Heritage of Pride events, including Rapture and Dance on the Pier. In honor of Heritage of Pride and other gay pride celebrations around the country, SKYY Vodka has collaborated with well-known entertainers in the LGBT community to create specialty cocktails. For Trannyshack founder Heklina, SKYY Vodka will promote “Heklina’s Ruby Sipper,” made with SKYY Infusions Pineapple. In honor of primetime star Candis Cayne, SKYY Vodka will feature the “Candis Cayne’s Kiss the Girl” with X-Rated® Fusion Liqueur® and SKYY Infusions Citrus. Celebrating Wigstock founder and legendary comedienne Lady Bunny, SKYY Vodka will highlight the “Lady Bunny’s Boy Chaser” with SKYY Infusions Grape.

In addition to these initiatives, SKYY Vodka will continue to support events for the LGBT community in several cities. This year SKYY Vodka has already partnered with several organizations, including AIDS Project Los Angeles, Equality California, Fusion, the Los Angeles LGBT People of Color Film Festival by Outfest, AIDS Community Research Initiative of America and amfAR.

Contact: pr@skyy.com

GRUPPO CAMPARI ACQUIRES WILD TURKEY, WORLD’S NUMBER-ONE PREMIUM KENTUCKY BOURBON WHISKEY

DaveKarraker — Wed, 08 Apr 2009 17:41:03 +0000

Group’s largest-ever buy boosts strong position in US and international premium spirits markets

HIGHLIGHTS

- Acquisition of Wild Turkey, the number 1 premium Kentucky straight bourbon whiskey Campari’s largest acquisition to date

- A unique opportunity to enter the attractive and growing bourbon whiskey category

- High quality brand franchise with strong upside potential

- Significantly strengthens critical mass and portfolio appeal in highly profitable US market

- Provides foundation for establishing distribution platform in attractive Australian market

- Purchase price of US$ 575 million (or € 433 million at current exchange rate)

Milan, 8 April 2009 – Gruppo Campari announces it has signed an agreement to acquire Wild Turkey from Pernod Ricard, marking the largest acquisition in Campari’s history and cementing its position as a leading company in the US and international premium spirits markets.
The acquired business includes the Wild Turkey brands, American Honey liqueur, distillery facilities in Kentucky, USA, and aged liquid and finished product inventory.

The total purchase price for the acquisition is US$ 575 million (or € 433 million at current exchange rate), corresponding to 9.7 times the historic CAAP (Contribution after Advertising and Promotion expenses) and 12 times the expected EBITDA in the first 12 months following the deal’s closing. The transaction, subject to antitrust approvals, is expected to close prior to June 30, 2009 and the consideration will be paid for in cash.

Following this acquisition, the weight of the Group’s business outside Italy is expected to increase to almost two-thirds of its sales.

Bob Kunze-Concewitz, Chief Executive Officer: “With Wild Turkey Campari adds a brand of strategic relevance to its portfolio and further enhances its premium offering. This acquisition is another key step in the building of a leading player in the global spirits industry. It is a unique opportunity to enter the attractive bourbon whiskey category and exploit its growth potential through a global and leading brand. The transaction demonstrates our commitment, in line with our strategy, of continuing growth in the profitable US spirits market. In addition, Campari expands its presence in key international markets such as Australia, where the acquisition provides the foundation for establishing its own distribution platform, and Japan.”

This deal is the fourth acquisition concluded by Campari in the USA, after SKYY Vodka (2002), Cabo Wabo (2007) and X-Rated (2007). With Wild Turkey, the total investment by Campari in US acquisitions amounts to USD 1.1 billion (€ 0.9 billion). Together with the Company’s long term approach to business, this underlines its solidity, extremely robust cash flow generation as well as a strong capital structure.

Wild Turkey is a global brand with a total volume above 800,000 nine-liter cases sold in over 60 markets. The US is the brand’s largest market, accounting for almost one-half of the brand’s sales; Australia and Japan are respectively its second and third largest markets. The brand enjoys a successful track record of continuous growth in its category in key geographic markets. The American straight whiskey is a dynamic spirits category, with a premium and super premium offering driving the growth in the US as well as in the international markets.

In addition, the acquisition brings Wild Turkey American Honey, a honey and bourbon based liqueur, a successful new entry into the premium US cordial category and a substantial growth opportunity.

Wild Turkey has a unique brand image built around values of authenticity, distinctive flavour and taste, and genuine and uncompromising brand positioning. These characteristics enable it to be positioned in the premium segment globally. Wild Turkey has all the attributes – authenticity, premiumness, heritage – to successfully exploit its category and market growth potential.

The transaction will be financed through credit facilities underwritten by four major banks: Bank of America, BNP Paribas, Calyon and Intesa San Paolo. Legal advisors are Morrison & Foerster on the transaction and Allen & Overy on the funding.

* * *

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

Contact: pr@skyy.com

SAN FRANCISCO’S OWN SKYY SPIRITS ANNOUNCES EXPANDED SUPPORT FOR LOCAL LGBT AND HIV-AWARENESS PROGRAMS

DaveKarraker — Thu, 02 Apr 2009 19:14:47 +0000

SKYY Vodka to Serve as Official Spirit of Frameline33 and All Stop AIDS Project Events

SAN FRANCISCO, CA (April 2, 2009) – Skyy Spirits, a San Francisco-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, has announced its increased support of San Francisco HIV-awareness organizations, as well as the local LGBT community. For 2009, SKYY is devoted to developing and expanding its partnerships with numerous local charity organizations, including the Stop AIDS Project, Frameline33 – San Francisco’s International LGBT Film Festival, and Equality California.

As one of SKYY’s major initiatives in 2009 to help drive HIV-awareness and prevention, SKYY Vodka will serve as STOP AIDS Project’s official spirits sponsor for all events in 2009, including the organization’s main fundraiser, Dining Out For Life. On Thursday, April 30, thousands of residents will eat at one of the 116 participating Bay Area restaurants and 25 percent of their bill will directly benefit the HIV-prevention programs of the STOP AIDS Project. Last year, Dining Out for Life raised over $220,000. This year, SKYY Vodka is proud to introduce the first-ever cocktail element to this annual event. In support of this fundraising effort, SKYY Vodka will donate $1 for every specialty cocktail sold on that evening in participating restaurants. With a nod to a local landmark, the specialty cocktail The Golden Gate Martini, features the recently launched SKYY Infusions^TM Pineapple, the country’s first nationally available all-natural pineapple infused vodka.

Continuing its nearly 20-year commitment to the LGBT community, Skyy Spirits is proud to participate in the legendary showcase for lesbian, gay, bisexual and transgender cinema in this year’s Frameline33 – the San Francisco International LGBT Film Festival. As the Premiere Sponsor, SKYY Vodka will be the exclusive spirit of Frameline33, pouring cocktails and providing support at both the festival and at other Frameline33 events throughout the year. Frameline33 runs from June 18-28, screening hundreds of films from over 20 countries during the eleven days of the festival, at the historic Castro Theatre, Roxie Theatre and the Victoria Theatre, and in Berkeley at Rialto Cinemas Elmwood. SKYY Vodka has signed on as the official spirits partner for the Frameline Festival for the next three years.

“We are thrilled to work with these renowned San Francisco-based organizations and are honored to support these annual programs that simultaneously enrich, educate and entertain our local community,” said Gerry Ruvo, Chairman and CEO of Skyy Spirits. “Since its launch in 1992, SKYY Vodka has been a strong supporter of HIV-awareness and the LGBT community, being one of the first spirits brands in the U.S. with dedicated LGBT advertising. We are grateful to be able to participate in these unique partnerships and eager to find ways to build upon them while expanding our aid to other local organizations serving these worthy causes.”

In 2008, SKYY Vodka was honored to serve as the official spirits sponsor for the Academy Award-winning film Milk. This partnership included a Milk cocktail charity program conducted in bars and nightclubs located in San Francisco and across the country. For every Talk of the Castro signature SKYY cocktail served, Skyy Spirits donated one dollar to GLAAD, the Gay & Lesbian Alliance Against Defamation. Skyy Spirits also served as the official spirits sponsor at the world premiere of the film at San Francisco’s historic Castro Theatre, followed by a post-premiere party at City Hall, where Harvey Milk served as city supervisor. Last year, SKYY Vodka also partnered with New Line Cinema for a multi-dimensional marketing campaign for the release of Sex and the City that included SKYY Vodka-sponsored charity screenings in San Francisco benefitting Stop AIDS Project and the San Francisco AIDS Foundation.

This year, Skyy Spirits was also the official spirits sponsor of Equality California’s 2009 San Francisco Equality Awards. The Equality Awards honored the President of AT&T, Kenneth P. McNeely, with the Equality Leadership Award, and the Lifetime Achievement Equality Award was presented to politician and San Francisco native Carole Migden.

Over the years, Skyy Spirits has demonstrated its dedication to raising HIV awareness and supporting the LGBT community through a variety of sponsorships, advertisements and charitable partnerships. This year, Skyy Spirits is continuing its commitment through these endeavors and other national events including New York’s “Heritage of Pride” festival and Honoring with Pride, a June celebration to benefit amfAR, The Foundation for AIDS Research.

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Contact: pr@skyy.com