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	<title>SKYY Spirits News &#187; SKYY Infusions</title>
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		<title>SAN FRANCISCO CHRONICLE &#8211; SKYY&#8217;S GOAL: MORE THAN FLAVOR OF THE MONTH</title>
		<link>http://pr.skyyspirits.com/2010/08/05/san-francisco-chronicle-skyys-goal-more-than-flavor-of-the-month/</link>
		<comments>http://pr.skyyspirits.com/2010/08/05/san-francisco-chronicle-skyys-goal-more-than-flavor-of-the-month/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 17:57:02 +0000</pubDate>
		<dc:creator>DaveKarraker</dc:creator>
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Photo by David Paul Morris/Bloomberg

July 20, 2010
By Ryan Flinn, Bloomberg News
When flavored vodkas emerged as Skyy Spirits&#8217; second-biggest moneymaker, Chief Executive Officer Gerry Ruvo made a surprise decision: He killed off the business.
Ruvo, acting against the guidance of his chief financial officer, didn&#8217;t like how consumers would confuse Skyy&#8217;s flavored vodkas with the scads of [...]]]></description>
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<dt class="wp-caption-dt"><img class="size-medium wp-image-646" title="Skyy Spirits" src="http://pr.skyyspirits.com/wp-content/uploads/2010/08/bu-SKYY20_ph2_0501985390_part6-300x197.jpg" alt="Photo by David Paul Morris/Bloomberg" width="300" height="197" /></dt>
<dd class="wp-caption-dd">Photo by David Paul Morris/Bloomberg</dd>
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<p>July 20, 2010</p>
<p>By Ryan Flinn, <a title="Bloomberg News" href="http://www.bloomberg.com" target="_blank"><span style="color: #0000ff;">Bloomberg News</span></a></p>
<p>When flavored vodkas emerged as <a title="Skyy Spirits" href="http://www.skyyspirits.com" target="_blank"><span style="color: #0000ff;">Skyy Spirits&#8217;</span> </a>second-biggest moneymaker, Chief Executive Officer Gerry Ruvo made a surprise decision: He killed off the business.</p>
<p>Ruvo, acting against the guidance of his chief financial officer, didn&#8217;t like how consumers would confuse Skyy&#8217;s flavored vodkas with the scads of competitors, such as Absolut. So two years ago, he switched instead to making infused vodka, aiming to impart a more natural taste by steeping the liquor in fruits rather than using syrup.<span id="more-645"></span></p>
<p>&#8220;People were telling us our flavors were just like everyone else&#8217;s, and that didn&#8217;t ring in our ears well,&#8221; Ruvo said. &#8220;It would have been easy for us to just keep producing another flavor every year.&#8221;</p>
<p>The gamble paid off: The new category now has double the sales of the discontinued line, Ruvo said.</p>
<p>Even so, he&#8217;ll need to take more risks to maintain growth at the San Francisco company. Skyy, which also sells Cabo Wabo tequila, Wild Turkey whiskey and Glenrothes scotch, is still shaking off the recession and faces mounting competition from brands like Smirnoff and Grey Goose.</p>
<p>While alcohol consumption didn&#8217;t drop during the economic slump, customers drank more at home, rather than at restaurants and bars. That hurt sales to distributors because they didn&#8217;t stock as many bottles. The market for premium vodka also has gotten more competitive on prices, said Bob Kunze-Concewitz, the CEO of Skyy&#8217;s parent company, Davide Campari-Milano SpA.</p>
<p>Vodka sold at U.S. supermarkets, gas stations and other retailers &#8211; excluding Wal-Mart Stores Inc. &#8211; grew 5.7 percent to $1.08 billion in the 12-month period through mid-June, according to SymphonyIRI Group, a Chicago-based research firm. Total spirits generated $3.58 billion, up 2.5 percent.</p>
<p>Large price range</p>
<p>A 750-milliliter bottle of Skyy sells for about $16 in the United States, putting it in the same range as Diageo PLC&#8217;s Smirnoff or Pernod Ricard SA&#8217;s Absolut. Vodka can range in price from $70 for a 750-milliliter bottle of Chopin to less than $10 for brands like Gordon&#8217;s and Seagram&#8217;s.</p>
<p>To get ahead of rivals, Skyy regularly invites so-called mixologists to its office to experiment with liquors. They use the company&#8217;s entire lineup of beverages to concoct new drinks and share ideas. The company, which has about 70 employees in San Francisco, is looking especially at whiskey as a source of innovation and growth.</p>
<p>While some suggestions haven&#8217;t worked out &#8211; tobacco bitters, bacon-flavored vodka &#8211; a few of the drink ideas have taken off at bars. That includes Blood and Sand, a drink combining Glenrothes scotch with orange juice, sweet vermouth and cherry brandy, Ruvo said.</p>
<p>&#8220;It&#8217;s brought Scotch whisky to a female consumer we didn&#8217;t have before,&#8221; he said. Three years ago, these customers would have ordered a Cosmopolitan, Ruvo said.</p>
<p>To handle a surge in whiskey drinking, Skyy is expanding its facility in Kentucky to double production.</p>
<p>These days, the liquor industry has to react much more quickly to trends, said David Ozgo, chief economist at the Distilled Spirits Council in Washington. Whether it&#8217;s pomegranate cocktails or tiki drinks, consumer preferences can spread quickly over websites and social networks.</p>
<p>&#8220;In today&#8217;s environment, trends move across the country at the speed of light,&#8221; Ozgo said. &#8220;If it&#8217;s in San Francisco this month, you can guarantee it&#8217;s going to be in Des Moines next month.&#8221;</p>
<p>Skyy is the No. 3 vodka brand in the United States, behind Smirnoff and Absolut, according to SymphonyIRI. Aside from the infused lineup, Skyy&#8217;s flagship vodka hasn&#8217;t kept up with the growth of some rivals. Its sales were down 1.7 percent in the past year at U.S. retailers, while Smirnoff, Grey Goose and Ketel One all jumped about 5 percent. Absolut was down less than 1 percent.</p>
<p>Skyy got its start 18 years ago, when local inventor and entrepreneur Maurice Kanbar sought to develop a hangover-free drink. His innovation: a four-column distillation process that used different temperatures to extract impurities, followed by a triple filtration.</p>
<p>Reducing hangovers</p>
<p>Impurities in spirits can contribute to hangovers, so removing them through filtration is one way to lessen the pain. The company also put the vodka in a blue bottle, helping it stand out from rivals. Skyy expanded its lineup in 1999, when it won sole U.S. distribution rights to Cutty Sark Scotch whisky. Deals to offer Campari&#8217;s aperitif and Glenrothes followed that year.</p>
<p>Skyy was acquired by Campari in 2002, giving it more access to European markets, as well as new brands to sell in the United States. Skyy is now the biggest brand for Campari, a 150-year-old company based in Milan. It accounts for 13 percent of total sales, Kunze-Concewitz said in March.</p>
<p>Skyy offers a range of liquors to U.S. drinkers, though none of the other brands has reached the &#8220;superstar&#8221; status of its vodka, said David Fleming, editor of Impact, a trade publication.</p>
<p>&#8220;They&#8217;ve really branched out very impressively and picked up a lot of little jewels,&#8221; he said. &#8220;On the negative side, we really haven&#8217;t seen any of them reach critical mass or take off to the point that Skyy has done.&#8221;</p>
<p>Skyy first released its infused vodkas in 2008, offering five flavors: citrus, cherry, grape, raspberry and passion fruit. Pineapple and ginger followed. The infusion business helped boost Skyy sales about 18 percent last quarter, Campari reported in May. They face competition from a still- growing range of flavored vodkas, from Absolut&#8217;s Berri Acai to Stolichnaya&#8217;s White Pomegranik.</p>
<p>Skyy Spirits makes more of an effort than rivals to reach out to local bartenders, said Josh Harris, who runs a cocktail-consulting firm called Bon Vivants with partner Scott Baird.</p>
<p>&#8220;They understand that people like us and our contemporaries are in the trenches every day,&#8221; Harris said. &#8220;So they don&#8217;t sit in their ivory tower and try to think what the next big thing is &#8211; they come and ask us.&#8221;</p>
<p>A lot of other companies don&#8217;t do that, Baird said. &#8220;They send out their marketing teams, and pay consultants to go out there and figure out what the next trend is, and the guys at Skyy will just call us.&#8221;</p>
<p>Ruvo doesn&#8217;t stop his fact-finding missions when he&#8217;s off the clock. During a recent night out at Rickhouse, a bar in the Financial District, he scoped out what customers were drinking. He sipped Russell&#8217;s Reserve, a whiskey sold by Skyy, before joining his wife for dinner.</p>
<p>&#8220;It&#8217;s my 36th wedding anniversary, but I will still interrogate the bartender at the restaurant about what&#8217;s new,&#8221; Ruvo said.</p>
<p><span style="color: #0000ff;"><a title="San Francisco Chronicle" href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/07/20/BUDE1EGNNO.DTL&amp;tsp=1"><span style="color: #0000ff;">http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/07/20/BUDE1EGNNO.DTL&amp;tsp=1</span></a></span></div>
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		<title>SKYY SPIRITS HITS HOT STREAK:  SKYY INFUSIONS® NAMED “BEST NEW PRODUCT,” THREE BRANDS DUBBED “HOT PROSPECTS”</title>
		<link>http://pr.skyyspirits.com/2009/09/25/skyy-spirits-hits-hot-streak-skyy-infusions%c2%ae-named-%e2%80%9cbest-new-product%e2%80%9d-three-brands-dubbed-%e2%80%9chot-prospects%e2%80%9d/</link>
		<comments>http://pr.skyyspirits.com/2009/09/25/skyy-spirits-hits-hot-streak-skyy-infusions%c2%ae-named-%e2%80%9cbest-new-product%e2%80%9d-three-brands-dubbed-%e2%80%9chot-prospects%e2%80%9d/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:22:09 +0000</pubDate>
		<dc:creator>DaveKarraker</dc:creator>
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		<description><![CDATA[
SKYY Infusions, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey® Named &#8220;2008 Hot Prospect Brands&#8221; by IMPACT Newsletter; SKYY Infusions named “Best New Product” of 2008 by Market Watch Magazine
SAN FRANCISCO (September 25, 2009)—The year 2008 was a monumental one for Skyy Spirits, LLC (www.skyyspirits.com), a wholly owned subsidiary of Gruppo Campari and the definitive [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-439" title="2008 Impact Hot Prospects" src="http://pr.skyyspirits.com/wp-content/uploads/2009/09/2008-Impact-Hot-Prospects5-300x257.jpg" alt="2008 Impact Hot Prospects" width="213" height="195" /></p>
<p><em>SKYY Infusions, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey® Named &#8220;2008 Hot Prospect Brands&#8221; by IMPACT Newsletter; SKYY Infusions named “Best New Product” of 2008 by Market Watch Magazine</em></p>
<p>SAN FRANCISCO (September 25, 2009)—The year 2008 was a monumental one for Skyy Spirits, LLC (<a title="Skyy Spirits" href="http://www.skyyspirits.com" target="_blank"><span style="color: #3366ff;">www.skyyspirits.com</span></a>), a wholly owned subsidiary of <a title="Gruppo Campari" href="http://www.camparigroup.com" target="_blank"><span style="color: #3366ff;">Gruppo Campari </span></a>and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. And, that fact has now been recognized by IMPACT Newsletter and Market Watch Magazine, the industry’s top sources for data, trends, and analysis. This month, three of the company’s brands, <span style="color: #3366ff;">SKYY Infusions®,</span> <span style="color: #3366ff;"><a title="X-Rated Fusion Liqueur" href="http://www.xratedfusion.com" target="_blank"><span style="color: #3366ff;">X-Rated® Fusion Liqueur®</span></a></span> and <a title="Wild Turkey" href="http://www.wildturkey.com" target="_blank"><span style="color: #3366ff;">Wild Turkey® American Honey®,</span> </a>were named among <a title="IMPACT" href="http://www.mshanken.com/impact/" target="_blank"><span style="color: #3366ff;">IMPACT</span></a>’s “2008 Hot Prospect Brands.” SKYY Infusions was also named <a title="Market Watch" href="http://www.mshanken.com/marketwatch/" target="_blank"><span style="color: #3366ff;">Market Watch’s</span> </a>“2008 Best New Product” for its stellar performance in the market place.<span id="more-432"></span></p>
<p>The second annual “Hot Prospect” survey recognized brands with US sales between 50,000 and 200,000 nine-liter cases in 2008, while achieving growth of at least 15 percent, after recording solid progress in 2006 and 2007 (where applicable). The All Natural SKYY Infusions vodka line, which was introduced in 2008, sold an impressive 170,000 cases in the first year. X-Rated Fusion Liqueur showed a 44 percent growth over 2007 with sales of 88,000 cases. American Honey, part of the Gruppo Campari’s purchase of Wild Turkey, posted sales of 85,000 cases, a 107 percent increase over 2007. Skyy Spirits is one of just two spirits companies that had three or more products represented on IMPACT’s annual round up of new best performing brands.</p>
<p>Market Watch’s “2008 Best New Product” title was awarded to the brand first introduced in the US during the calendar year with the highest nine-liter case depletions, with SKYY Infusions easily outpacing the next closest competitor by nearly 100,000 cases.</p>
<p>“We knew we had something special with each of these brands before we even took them to the street,” said Gerry Ruvo, Chairman and CEO of Skyy Spirits. “It is extremely gratifying to see the success we’ve had with SKYY Infusions and X-Rated Fusion Liqueur recognized. And keep your eye on American Honey; we are very fortunate to have such a terrific American icon like Wild Turkey in our portfolio.”</p>
<p>About the Skyy Spirits Hot Prospect Brands of 2008:</p>
<p>• Say good-bye to traditional, artificial tasting, boring flavored vodkas. All Natural SKYY Infusions is a unique infused experience made with premium SKYY Vodka and succulent real fruit, creating a delectable sensation ranked number-one in taste by the prestigious Beverage Testing Institute. The SKYY Infusions line includes Citrus, Grape, Cherry, Raspberry, Passion Fruit and NEW Pineapple, introduced in 2009.</p>
<p>• X-Rated Fusion Liqueur is a sensuous, flirty blend of ultra premium French vodka and Sicilian blood oranges, mingled with mango from India and passion fruit from South America. On the rocks or as a flavorful addition to champagne or any cocktail, X-Rated Fusion Liqueur blends tropical fruit flavors with edgy citrus notes to deliver a long, smooth, semi-sweet finish. A favorite for any “Girls Night Out,” X-Rated Fusion Liqueur is as delicious as it is eye-catching, with a vibrant pink color to liven any occasion.</p>
<p>• Wild Turkey American Honey is an exceptionally smooth liqueur blended with pure honey and real Wild Turkey Bourbon Whiskey; perfect served chilled straight from the freezer, over rocks, it is the sweeter, smoother side of Wild Turkey. A deep golden hue, American Honey has a nose of ripe citrus and an exceptionally smooth palate of sweet honey and caramel with subtle bourbon notes and a long, rich finish. Wild Turkey American Honey was named “Best in Class” at the 2008 World Whiskey Awards.</p>
<p style="text-align: center;">###</p>
<p><span style="text-decoration: underline;">About Skyy Spirits, LLC</span></p>
<p>Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI &#8211; Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.</p>
<p>Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.</p>
<p><span style="text-decoration: underline;">About Gruppo Campari</span></p>
<p>Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella &amp; Mosca and Teruzzi &amp; Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI &#8211; Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com</p>
<p>Contact: pr@skyy.com</p>
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		<title>SKYY® VODKA TOASTS GAY PRIDE</title>
		<link>http://pr.skyyspirits.com/2009/06/19/skyy%c2%ae-vodka-toasts-gay-pride/</link>
		<comments>http://pr.skyyspirits.com/2009/06/19/skyy%c2%ae-vodka-toasts-gay-pride/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 18:57:30 +0000</pubDate>
		<dc:creator>DaveKarraker</dc:creator>
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		<description><![CDATA[SKYY Vodka to Serve as Official Spirit of Gay Pride Festivals, Gay and Lesbian Film Festivals and many other LGBT Programs
SAN FRANCISCO, CA (June 17, 2009) &#8211; SKYY® Vodka has announced its increased support of events and programs supporting the national Gay, Lesbian, Bisexual and Transgender communities and a cause near to their hearts, HIV [...]]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://pr.skyyspirits.com/wp-content/uploads/2009/06/candis-cayne-high.jpg" rel="lightbox[395]"><img class="alignnone size-medium wp-image-396" title="candis-cayne-high" src="http://pr.skyyspirits.com/wp-content/uploads/2009/06/candis-cayne-high-199x300.jpg" alt="" width="199" height="300" /></a>SKYY Vodka to Serve as Official Spirit of Gay Pride Festivals, Gay and Lesbian Film Festivals and many other LGBT Programs</em></p>
<p>SAN FRANCISCO, CA (June 17, 2009) &#8211; <a title="SKYY Vodka" href="http://www.skyy.com" target="_blank">SKYY® Vodka</a> has announced its increased support of events and programs supporting the national Gay, Lesbian, Bisexual and Transgender communities and a cause near to their hearts, HIV awareness. For 2009, SKYY is devoted to developing and expanding its partnerships with numerous gay and lesbian organizations across the country, including the <a title="STOP AIDS" href="http://www.stopaids.org" target="_blank">STOP AIDS Project </a>in San Francisco, <a title="Frameline 33" href="http://www.frameline.org" target="_blank">Frameline33</a> &#8211; San Francisco&#8217;s International LGBT Film Festival, <a title="Equality California" href="http://www.eqca.org" target="_blank">Equality California</a>, <a title="Heritage of Pride" href="http://www.nycpride.org" target="_blank">Heritage of Pride</a> in New York, <a title="AMFAR" href="http://www.amfar.org" target="_blank">amfAR</a> &#8211; The Foundation for AIDS Research, <a title="APLA" href="http://www.apla.org" target="_blank">AIDS Project Los Angeles </a>and the <a title="LGBT Center" href="http://www.gaycenter.org" target="_blank">LGBT Center</a> in New York. <span id="more-395"></span></p>
<p>&#8220;SKYY Vodka and the LGBT community have been supporting each other since our launch in 1992,&#8221; said Gerry Ruvo, Chairman and CEO of Skyy Spirits. &#8220;We are grateful to be able to participate in these unique partnerships and celebrate National Gay Pride Month from coast to coast in true SKYY Vodka style.&#8221;</p>
<p>In San Francisco, SKYY Vodka is proud to participate in the legendary showcase for lesbian, gay, bisexual and transgender cinema in this year&#8217;s Frameline33 &#8211; the San Francisco International LGBT Film Festival. As the Premier Sponsor, SKYY Vodka will be the exclusive spirit of Frameline33, pouring cocktails and providing support at both the festival and at other Frameline33 events throughout the year. Frameline33 runs from June 18-28, screening hundreds of films from over 20 countries during the eleven days of the festival, at the historic Castro Theatre, Roxie Theatre and the Victoria Theatre in San Francisco, and in Berkeley at Rialto Cinemas Elmwood. In honor of the festival, SKYY Vodka has created a signature cocktail, &#8220;The Frameline Passion,&#8221; made with All Natural SKYY Infusions<sup>TM</sup> Passion Fruit, which will be sold in gay and lesbian bars and restaurants throughout San Francisco with proceeds going to support the Frameline Festival. Participating bars and restaurants include Mix Bar, Harvey&#8217;s, Midnight Sun, Lime, Q Bar, Badlands, Twin Peaks Tavern and the Eureka Restaurant and Lounge, all located in San Francisco&#8217;s Castro district. In addition to Frameline, SKYY Vodka is also the official spirit of San Francisco&#8217;s STOP AIDS Project, which just wrapped up its Dining Out for Life program where over 100 bars and restaurants participated to raise $225,000 for the pioneering HIV and AIDS awareness and prevention organization.</p>
<p>In New York, SKYY Vodka continues in its second year as the official spirit of Heritage of Pride, New York City&#8217;s official gay pride organization. As the official spirit, SKYY Vodka will be served at all Heritage of Pride events, including Rapture and Dance on the Pier. In honor of Heritage of Pride and other gay pride celebrations around the country, SKYY Vodka has collaborated with well-known entertainers in the LGBT community to create specialty cocktails. For Trannyshack founder <a title="Heklina" href="http://www.heklina.com" target="_blank">Heklina</a>, SKYY Vodka will promote &#8220;Heklina&#8217;s Ruby Sipper,&#8221; made with SKYY Infusions Pineapple. In honor of primetime star <a title="Candis Cayne" href="http://www.imdb.com/name/nm0147307/" target="_blank">Candis Cayne</a>, SKYY Vodka will feature the &#8220;Candis Cayne&#8217;s Kiss the Girl&#8221; with <a title="X-Rated Fusion Liqueur" href="http://www.xratedfusion.com" target="_blank">X-Rated® Fusion Liqueur</a>® and SKYY Infusions Citrus. Celebrating Wigstock founder and legendary comedienne <a title="Lady Bunny" href="http://www.ladybunny.net" target="_blank">Lady Bunny</a>, SKYY Vodka will highlight the &#8220;Lady Bunny&#8217;s Boy Chaser&#8221; with SKYY Infusions Grape.</p>
<p>In addition to these initiatives, SKYY Vodka will continue to support events for the LGBT community in several cities. This year SKYY Vodka has already partnered with several organizations, including AIDS Project Los Angeles, Equality California, Fusion, the Los Angeles LGBT People of Color Film Festival by Outfest, AIDS Community Research Initiative of America and amfAR.</p>
<p>About Skyy Spirits, LLC<br />
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari Gruppo Campari (Reuters CPRI.MI &#8211; Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari&#8217;s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey<sup>TM</sup>, Russell&#8217;s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.</p>
<p>Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.</p>
<p>About Gruppo Campari<br />
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury&#8217;s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella &amp; Mosca and Teruzzi &amp; Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI &#8211; Bloomberg CPR IM), are listed on the Italian Stock Exchange. <a title="Campari" href="http://www.camparigroup.com" target="_blank">www.camparigroup.com</a></p>
<p>Contact:  <a href="mailto:pr@skyy.com">pr@skyy.com</a></p>
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		<title>SAN FRANCISCO’S OWN SKYY SPIRITS ANNOUNCES EXPANDED SUPPORT FOR LOCAL LGBT AND HIV-AWARENESS PROGRAMS</title>
		<link>http://pr.skyyspirits.com/2009/04/02/san-francisco%e2%80%99s-own-skyy-spirits-announces-expanded-support-for-local-lgbt-and-hiv-awareness-programs/</link>
		<comments>http://pr.skyyspirits.com/2009/04/02/san-francisco%e2%80%99s-own-skyy-spirits-announces-expanded-support-for-local-lgbt-and-hiv-awareness-programs/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 19:14:47 +0000</pubDate>
		<dc:creator>DaveKarraker</dc:creator>
				<category><![CDATA[SKYY Corporate]]></category>
		<category><![CDATA[SKYY Infusions]]></category>
		<category><![CDATA[Equality California]]></category>
		<category><![CDATA[Frameline]]></category>
		<category><![CDATA[GLAAD]]></category>
		<category><![CDATA[LGBT]]></category>
		<category><![CDATA[San Francisco AIDS Foundation]]></category>
		<category><![CDATA[SKYY]]></category>
		<category><![CDATA[Stop AIDS]]></category>

		<guid isPermaLink="false">http://pr.skyyspirits.com/?p=382</guid>
		<description><![CDATA[SKYY Vodka to Serve as Official Spirit of Frameline33 and All Stop AIDS Project Events
SAN FRANCISCO, CA (April 2, 2009) &#8211; Skyy Spirits, a San Francisco-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, has announced its increased support of San Francisco [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><em><a href="http://pr.skyyspirits.com/wp-content/uploads/2009/04/skyy-infusions-pineapple-daiquiri.jpg" rel="lightbox[382]"><img class="alignleft size-medium wp-image-384" title="SKYY Golden Gate Martini" src="http://pr.skyyspirits.com/wp-content/uploads/2009/04/skyy-infusions-pineapple-daiquiri-199x300.jpg" alt="" width="199" height="300" /></a>SKYY Vodka to Serve as Official Spirit of Frameline33 and All Stop AIDS Project Events</em></p>
<p>SAN FRANCISCO, CA (April 2, 2009) &#8211; <a title="Skyy Spirits" href="http://www.skyyspirits.com" target="_blank">Skyy Spirits</a>, a San Francisco-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, has announced its increased support of San Francisco HIV-awareness organizations, as well as the local LGBT community. For 2009, SKYY is devoted to developing and expanding its partnerships with numerous local charity organizations, including the <a title="Stop AIDS Project" href="http://www.stopaids.org" target="_blank">Stop AIDS Project</a>, <a title="Frameline" href="http://www.frameline.org" target="_blank">Frameline33</a> &#8211; San Francisco&#8217;s International LGBT Film Festival, and <a title="Equality California" href="http://www.eqca.org" target="_blank">Equality California</a>.<span id="more-382"></span></p>
<p>As one of SKYY&#8217;s major initiatives in 2009 to help drive HIV-awareness and prevention, <a title="SKYY Vodka" href="http://www.skyy.com" target="_blank">SKYY Vodka</a> will serve as STOP AIDS Project&#8217;s official spirits sponsor for all events in 2009, including the organization&#8217;s main fundraiser, Dining Out For Life. On Thursday, April 30, thousands of residents will eat at one of the 116 participating Bay Area restaurants and 25 percent of their bill will directly benefit the HIV-prevention programs of the STOP AIDS Project. Last year, Dining Out for Life raised over $220,000. This year, SKYY Vodka is proud to introduce the first-ever cocktail element to this annual event. In support of this fundraising effort, SKYY Vodka will donate $1 for every specialty cocktail sold on that evening in participating restaurants. With a nod to a local landmark, the specialty cocktail The Golden Gate Martini, features the recently launched <a title="SKYY Infusions" href="http://www.skyyinfusions.com" target="_blank">SKYY Infusions<sup>TM</sup> </a>Pineapple, the country&#8217;s first nationally available all-natural pineapple infused vodka.</p>
<p>Continuing its nearly 20-year commitment to the LGBT community, Skyy Spirits is proud to participate in the legendary showcase for lesbian, gay, bisexual and transgender cinema in this year&#8217;s Frameline33 &#8211; the San Francisco International LGBT Film Festival. As the Premiere Sponsor, SKYY Vodka will be the exclusive spirit of Frameline33, pouring cocktails and providing support at both the festival and at other Frameline33 events throughout the year. Frameline33 runs from June 18-28, screening hundreds of films from over 20 countries during the eleven days of the festival, at the historic Castro Theatre, Roxie Theatre and the Victoria Theatre, and in Berkeley at Rialto Cinemas Elmwood. SKYY Vodka has signed on as the official spirits partner for the Frameline Festival for the next three years.</p>
<p>&#8220;We are thrilled to work with these renowned San Francisco-based organizations and are honored to support these annual programs that simultaneously enrich, educate and entertain our local community,&#8221; said Gerry Ruvo, Chairman and CEO of Skyy Spirits. &#8220;Since its launch in 1992, SKYY Vodka has been a strong supporter of HIV-awareness and the LGBT community, being one of the first spirits brands in the U.S. with dedicated LGBT advertising. We are grateful to be able to participate in these unique partnerships and eager to find ways to build upon them while expanding our aid to other local organizations serving these worthy causes.&#8221;</p>
<p>In 2008, SKYY Vodka was honored to serve as the official spirits sponsor for the Academy Award-winning film Milk. This partnership included a Milk cocktail charity program conducted in bars and nightclubs located in San Francisco and across the country. For every Talk of the Castro signature SKYY cocktail served, Skyy Spirits donated one dollar to GLAAD, the Gay &amp; Lesbian Alliance Against Defamation. Skyy Spirits also served as the official spirits sponsor at the world premiere of the film at San Francisco&#8217;s historic Castro Theatre, followed by a post-premiere party at City Hall, where Harvey Milk served as city supervisor. Last year, SKYY Vodka also partnered with New Line Cinema for a multi-dimensional marketing campaign for the release of Sex and the City that included SKYY Vodka-sponsored charity screenings in San Francisco benefitting Stop AIDS Project and the San Francisco AIDS Foundation.</p>
<p>This year, Skyy Spirits was also the official spirits sponsor of Equality California&#8217;s 2009 San Francisco Equality Awards. The Equality Awards honored the President of AT&amp;T, Kenneth P. McNeely, with the Equality Leadership Award, and the Lifetime Achievement Equality Award was presented to politician and San Francisco native Carole Migden.</p>
<p>Over the years, Skyy Spirits has demonstrated its dedication to raising HIV awareness and supporting the LGBT community through a variety of sponsorships, advertisements and charitable partnerships. This year, Skyy Spirits is continuing its commitment through these endeavors and other national events including New York&#8217;s &#8220;Heritage of Pride&#8221; festival and Honoring with Pride, a June celebration to benefit amfAR, The Foundation for AIDS Research.</p>
<p>About Skyy Spirits, LLC<br />
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI &#8211; Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari&#8217;s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.</p>
<p>Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at <a title="Skyy Spirits" href="http://www.skyyspirits.com" target="_blank">www.skyyspirits.com</a> and <a title="Gruppo Campari" href="http://www.camparigroup.com" target="_blank">www.camparigroup.com</a>. Please enjoy Skyy Spirits brands responsibly and in moderation.</p>
<p style="text-align: center;"># # #</p>
<p>Contact: pr@skyy.com</p>
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