SKYY SPIRITS COMPANY TIMELINE
1992
- SKYY Vodka introduced in clear bottle by San Francisco engineer and inventor. The first quadruple-distilled, triple-filtered vodka on the market.
1993
- SKYY Vodka introduces vodka industry’s first “style” packaging with iconic cobalt blue bottle. Bottle remains essentially unchanged for 15 years.
1996
- SKYY Vodka receives first Hot Brand Award from Market Watch magazine
1998
- First Skyy Spirits executive management team is installed
- SKYY Vodka hits 600,000 case mark
- Skyy Spirits reaches 42 employees
1999
- Portfolio expands. SKYY acquires sole distribution rights in the U.S. for Cutty Sark Scotch Whisky and The Glenrothes from Berry Brothers and Rudd
- Acquires sole U.S. distribution rights to Campari from Gruppo Campari
- SKYY Vodka sold internationally for the first time by Gruppo Campari
- Gruppo Campari acquires minority interest in Skyy Spirits
2000
- SKYY Vodka reaches one-million cases sold milestone
- SKYY enters flavored vodka category with SKYY Citrus
2002
- Gruppo Campari acquires majority interest in Skyy Spirits
- SKYY Blue flavored malt beverage launched in cooperation with Miller Brewing
2003
- Three additional SKYY Flavors launched – Berry, Vanilla, Spiced
- Skyy Spirits reaches 107 employees
2004
- SKYY Vodka surpasses two-million case mark globally
- SKYY Flavors Melon and Orange introduced
2005
- Gruppo Campari buys final shares from founder
- SKYY Vodka receives 10th consecutive Hot Brand Award from Market Watch magazine
- Innovative SKYY90 launched, the world’s first 100% distillate
2006
- Skyy Spirits portfolio reaches 25 brands
- Acquires sole U.S. distribution rights to Midori Melon Liqueur, Zen Green Tea Liqueur and The Yamazaki Single Malt Whisky from Suntory LTD
- Acquires sole U.S. distribution rights to Tullamore Dew Irish Whiskey, Carolans Irish Cream and Irish Mist from Cantrell & Cochrane Group
2007
- Gruppo Campari purchases X-Rated Fusion Liqueur and Jean-Marc XO Vodka from Daucort Martin Imports
2008
- Gruppo Campari purchases majority stake in Sammy Hagar’s Cabo Wabo Tequila
- SKYY Flavors line discontinued, revolutionary All Natural SKYY Infusions launched in Citrus, Raspberry, Passion Fruit, Grape and Cherry
- Sleeker, more contemporary bottle for SKYY Vodka introduced; first major change to the iconic cobalt blue bottle in 15 years
- Acquires sole U.S. distribution rights for Bowmore Islay Single Malt Scotch Whisky, Auchentoshan Lowland Single Malt Scotch Whisky and Glen Garioch Highland Single Malt Scotch Whisky from Morrison Bowmore Distillers
- Acquires sole U.S. distribution rights for Flor de Caña Rums from Compañía Licorera de Nicaragua
- SKYY Vodka named official spirits sponsor and promotional partner for box office record-breaking film Sex and The City
2009
- All Natural SKYY Infusions Pineapple launched; the first vodka infused with real Pineapple available nationwide
- Gruppo Campari signs an agreement to acquire Wild Turkey Bourbon from Pernod Ricard, marking the largest acquisition in Campari’s history and cementing its position as a leading company in the US and international premium spirits markets
- Cabo Wabo Tequila repackaged in a slicker, more contemporary rock ‘n’ roll bottle
- SKYY Infusions named “Best New Product” by Market Watch magazine
- SKYY Infusions, X-Rated Fusion Liqueur and Wild Turkey American Honey named among IMPACT’s “2008 Hot Prospect Brands”
- SKYY Vodka and Wild Turkey awarded Blue Chip awards from IMPACT Newsletter, the 11th year in a row for SKYY
2010
- Gruppo Campari’s first company-owned single malt Scotch whisky, Glen Grant, is introduced in the US
- All Natural SKYY Infusions Ginger launched; the first nationally available ginger-infused vodka
- Espolon Tequila re-launched in the United States
- SKYY Vodka named official spirits sponsor and promotional partner for the film Sex and The City 2
- Campari celebrates 150th Anniversary
- Gruppo Campari purchases Carolans Irish Cream, Tipperary Irish Cream, Irish Mist and Frangelico from William Grant and Sons
- SKYY Vodka introduces new “SKYY Sexy” marketing campaign
2011
- All Natural SKYY Infusions Dragon Fruit and Blood Orange launched, the first of their kind available nationwide
- Wild Turkey introduces Wild Turkey 81 Kentucky Straight Bourbon Whiskey, the first whiskey solely crafted by Associate Distiller and Kentucky Bourbon Hall of Fame™ member Eddie Russell
- Wild Turkey unveils “Give ‘Em The Bird” marketing campaign, including first new packaging design in 15 years
- Gruppo Campari acquires Sagatiba, the leading super premium cachaça from Brazil
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