Three Internationally Renowned Artists Reinterpret Campari’s Famous Bottle Label to Help Celebrate the Italian Aperitif’s Sesquicentennial 

Sesto San Giovanni, Italy (March 3, 2010) – As part of the brand’s 150-year anniversary celebration, Campari® announced today it is reinterpreting the label of the world’s most popular aperitif.  Italy’s most famous red spirit has enlisted three contemporary international artists: avaf, Tobias Rehberger and Vanessa Beecroft, for the Campari Art Label Project, a collaborative initiative which highlights the long-standing relationship between the brand and the art world.   A great gift for fans of the visual arts and Campari aficionados, these limited-edition works of art will be on shelves in selected cities for a limited time starting in March worldwide and in July in the US. 

The Campari Art Label project, curated by Caroline Corbetta, offered the three artists the possibility to express their own personal interpretations of Campari in designing the custom labels.  Inspired by the essence of the spirit’s red hue and from various milestones achieved by this internationally famous aperitif, the artists created three different art works featuring three diverse aesthetic identities. 

“This project represents the occasion to give a memento of our 150-year anniversary to our consumers,” says Cesare Vandini, Group Marketing Director, Gruppo Campari. “This milestone anniversary is a starting point not a finishing post. Tradition has allowed us to look at Campari as a continuously evolving brand and our goal is to continue to establish ourselves as a pioneering brand, dictating and interpreting new trends and cultures.” 

For the initiative, Campari selected artists who had already participated in some of the world’s most prestigious art exhibitions, from the Venice Biennale and the Bienal de São Paulo, to several art shows at the most renowned art organizations such as the MoMA, the Guggenheim in New York, the Moderna Museet in Stockholm and the Kunsthalle in Basel.  Campari gave these artists the task of delivering a message that goes beyond the language of art and the end result is three different but complementary labels that together create an exclusive collection that touches upon a variety of facets from the brand’s rich history. 

avaf, an art collective self-described as “nomads,” presents an extravagant and hybrid artwork; a typical example of their style. Their interpretation translated into a strong and independent female image, a cross-breed between the jazz singer Nina Simone and the Egyptian queen Nefertiti: “We wanted to enrich the Campari female world,” explains avaf, “to create something like a goddess, an icon.” Like Campari, avaf’s identity is a secret to almost the entire world; Campari’s recipe has been a highly-guarded secret since its creation, known only to those few involved in the production process, and this collective’s identity is also shrouded in mystery – only one spokesman appears in public and is always disguised by masks created by the artists of the group. 

Vanessa Beecroft, a well-known artist celebrated for her performances and her watercolours, also expressed her own passion for Campari by focusing on the female image, coherent with a frequent theme in Beecroft’s work that uses women’s prototypes to project the artist’s own image. The artist imagined an ethereal female character wrapped in a fantastic head of hair, red, like the glass of Campari she is holding. “A symbol of beauty, elegance and charm, gifts that Campari has been giving to the public for 150 years,” describes Beecroft. 

Artist Tobias Rehberger rounds out the artistic trio, bringing his neo-rationalist world to life by means of digital design. Rehberger’s Campari label is built around the concept of a “magic potion,” a “bewitched beverage” emphasized by the bright colours employed in his art work. “My work is abstract and it is open to various interpretations, like Campari. Similarly to my work, Campari is like no other existing drink: it is unique and recognizable even when mixed in cocktails. My works are alike for their uniqueness,” says Rehberger. 

The Campari bottles with the artistic label will be available in 750 ml and 1 L sizes in selected markets, beginning in late July 2010. 

Note to Editors

For additional information on Campari, please the visit Brands History page

www.camparigroup.com/en/press_media/history_communication/campari_html.jsp

To download high resolution images of Campari Art Label, please visit

www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp 

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com. 

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

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Contact:  pr@skyy.com

SKYY Vodka is Once Again Named the Official Vodka for the Second Installment of Sex and the City Movie Franchise 

MILAN and SAN FRANCISCO, CA (February 16, 2010) – Gruppo Campari and its North American subsidiary Skyy Spirits announced today a comprehensive global marketing deal with Warner Bros. Entertainment for SKYY Vodka® to serve as the official vodka and promotional partner for the highly anticipated new film Sex and The City 2, debuting in theatres in the U.S. on Friday, May 28.  

“After the tremendous success of SKYY Vodka’s partnership with the first Sex and the City film, there was no question that we wanted to continue our support of this lasting cultural phenomenon,” said Bob Kunze-Concewitz, CEO of Gruppo Campari.  “Sex and the City helped to define sophisticated cocktail culture around the world, and that tradition will continue as SKYY teams with Warner Bros. to give fans another reason to celebrate friendship, fashion and ‘cocktail couture’ with Sex and the City 2.”  

This new promotional partnership between Warner Bros. and Gruppo Campari/Skyy Spirits is a multi-faceted program that will showcase “cocktail couture:” the convergence of the iconic Sex and the City style and fabulous SKYY cocktails, the perfect accessory for social occasions.  Key elements of the promotional program include: 

Advertising:  Global co-branded advertising featuring print, broadcast, outdoor, digital and social media vehicles. 

Celebrity Spokesperson:  Renowned Sex and the City Costume Designer Patricia Field will serve as a spokesperson for multiple components of the SKYY campaign, as well as lending her design talents to several promotional elements tied to the film. 

“So many of Sex and the City’s most stylish moments have been when the ladies were out in Manhattan, dressed to the nines, bonding over fun cocktails,” says Field. “SKYY Vodka has always been a brand with style, so I was thrilled to partner with them to create something special that celebrates those special ‘cocktail couture’ moments that truly are the essence of SKYY and Sex and the City.” 

Limited-Edition Bottle:  To commemorate the launch of the motion picture, Patricia Field will design a limited-edition SKYY Vodka Sex and the City 2 bottle, which will be available at retailers around the world in May, just in time for the film’s release.  This is the first themed design change to the iconic cobalt blue SKYY bottle in the brand’s history. 

On-Premise/Off-Premise Promotions:   Sex and the City 2 promotions will feature signature SKYY Vodka cocktails inspired by the film, highlighted by a line of limited edition fashion and cocktail accessories designed by Patricia Field that will be available at bars and restaurants across the US. 

Sweepstakes/Giveaways: SKYY will execute consumer sweepstakes (where legal) in key markets tied to the advertising for a chance to win tickets to the star-studded Sex and the City 2 premieres, a local advance screening or other fabulous prizes.  Consumers in the U.S. will also have a chance to win a New York City shopping spree with Patricia Field.  Consumers can sign up now in the “Membership” section of www.skyy.com or become a fan at Facebook.com/skyyvodka to receive more information. 

Advance Charity Screenings:  In addition to offering consumers around the world tickets to select advance screenings, SKYY Vodka will also host a series of charity screenings of Sex and the City 2 in the U.S. just prior to the film’s national release, making SKYY fans among the first to see the film. The celebratory screenings, scheduled to be held in Boston, Chicago, Dallas, Houston, Los Angeles and San Francisco, will be ticketed events with 100 percent of ticket sales benefitting women’s support charities.  Fans of Sex and the City that want to see an advance screening of the film, have a fabulous SKYY Vodka cocktail and support a good cause all at the same time, should become a fan at Facebook.com/skyyvodka, where details on each charity screening will be released in April.   

About Gruppo Campari
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com.  

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.  

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.  

About Sex and the City 2
Sex and the City 2 stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis, and Cynthia Nixon. Michael Patrick King directs from his own screenplay, and also produces the film with John Melfi, Sarah Jessica Parker and Darren Star.  New Line Cinema presents the film, which will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.  Warner Bros. will release the film nationwide on May 28, 2010. 

© 2010 Warner Bros. Entertainment, Inc. All Rights Reserved.

Contact:  pr@skyy.com

NEW YORK CITY (February 11, 2010)–The Glenrothes® is delighted to announce the release of the Vintage 1994 as the latest expression from the award-winning Speyside distillery.  Single Malt Scotch aficionados await the arrival of each new and limited vintage from The Glenrothes, known for unparalleled quality and taste, with great anticipation.  Now, the wait is over:  a remarkable new expression is arriving in fine wine and spirits stores across the U.S.  The Glenrothes Vintage 1994 is released to complement the successful Vintage 1991which – as anticipated – will soon be extinct.

 For the Vintage 1994, legendary Malt Master John Ramsay was tasked to create a stimulating and uplifting expression of The Glenrothes. Through meticulous cask selection and a lifetime of experience in Scotch Whisky, John has succeeded in combining the trademark flavor profile of The Glenrothes – a balanced complexity of citrus, spice, ripe fruits and vanilla – with lemon zestiness on the finish.

The Glenrothes Vintage 1994 features hand-written tasting notes on the label describing the appearance, nose and taste. The appearance is pale golden, clear and bright.  The nose is fruity with hints of toffee and marshmallows.  The palate is soft and fruity with notes of lemon citrus.  The finish is long, soft and fruity.  The Vintage 1994 has a zestiness which may pleasantly surprise even the most regular of Glenrothes enthusiasts.  Created as the most stimulating and uplifting expression, to whet the appetite and enhance the mood, Vintage 1994 is best after a light meal or before dinner to stimulate the appetite.

As with each expression from The Glenrothes, the Vintage 1994 is released in keeping with The Glenrothes standard of bottling selected casks at their peak of optimum maturity and maximum flavor. The combination of tall stills, an unusually slow distillation, paired with an unparalleled cask management policy each combine to make The Glenrothes one of the most well-balanced and flavorsome of Single Malt Scotch Whiskies.

The Glenrothes Vintage 1994 is available at fine wine & spirits shops nationwide.  The recommended retail price is $79.99.

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About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.  

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.

Contact: pr@skyy.com

First Nationally Available All Natural Ginger Infused Vodka to Hit
Store Shelves this Spring

SAN FRANCISCO, CA (February 1, 2010) – A versatile ingredient featured in everything from cocktails, to candy, to baked goods, Ginger is the age-old flavor that has become the recent darling of the mixology and culinary world.  Capitalizing on this trend, SKYY Vodka® is proud to announce the latest addition to its All Natural SKYY Infusions® line – fresh, sweet Ginger.  Launching this month, All Natural SKYY Infusions Ginger is the first nationally available Ginger infused vodka, joining the All Natural SKYY Infusions portfolio of Citrus, Cherry, Passion Fruit, Raspberry, Grape and Pineapple.  

SKYY Infusions Ginger is crafted using a signature infusion process, where premium vodka is carefully infused with real ginger for an irresistibly fresh, sweet taste.  One sip reveals the delicious flavors of spiced and juiced ginger, roasted oranges and mild notes of cinnamon.  The flavor profile is reminiscent of handmade ginger ale, yet with a more intricate aroma and taste commonly associated with an infusion made at home.  Ginger beverages from ginger ale to ginger beer are posting impressive growth in popularity, evidence that consumers’ passions for this intriguing flavor are steadily on the rise. 

“Mixologists and chefs alike have embraced Ginger as the hot new ingredient, many making their own Ginger syrups and extracts to add an exotic, yet sophisticated taste to new creations and old favorites,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits.  “Recognizing this trend, we developed All Natural SKYY Infusions Ginger, which gives any bartender or consumer the opportunity to easily add Ginger’s delectable, sweet taste to any cocktail.  All Natural SKYY Infusions Ginger is a groundbreaking addition to our line of All Natural SKYY Infusions products.”    

Mixologists and bartenders at restaurants and bars around the country have already embraced SKYY Infusions Ginger, integrating the infused spirit into both classic and contemporary cocktails. SKYY Infusions Ginger is a highly versatile flavor that can be mixed with fresh juices for a stylish, yet enticingly exotic cocktail; or, for the at-home bartender, try simple ingredients like 7UP®, cola or soda water for something easy and delicious.  And, for the ultimate sweet ginger experience, pair SKYY Infusions Ginger with classic ginger ale.  All Natural SKYY Infusions Ginger will be available nationwide starting in February, available in 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) sized bottles. (Retail prices are suggested and may vary.)  The launch will be supported by a fully integrated marketing campaign featuring advertising, social media activities and on-/off-premise promotions. 

All Natural SKYY Infusions was originally launched in five flavors – Citrus, Cherry, Grape, Raspberry and Passion Fruit, in April 2008 by Skyy Spirits, a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  A year later, SKYY introduced SKYY Infusions Pineapple, which quickly became a nationwide centerpiece of classic and contemporary Tiki cocktailing.  The introduction of its seventh Infusion, SKYY Infusions Ginger, continues to uphold Skyy Spirits’ high standard of ultra premium, naturally infused vodkas based on the principles of quality, innovation and style. 

The entire SKYY Infusions collection can be enjoyed on the rocks, or with club soda, 7UP® or in a myriad of other delicious, sophisticated cocktails.  Learn more at www.skyyinfusions.com. 

For more information and great recipes, join SKYY Vodka on Facebook at http://www.facebook.com/SKYYVodka  or Twitter: SKYYVodka. 

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 About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.  

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

Contact:  pr@skyy.com

FRANKFORT, Ky. (January 5, 2010) – Gov. Steve Beshear and Cabinet for Economic Development Secretary Larry Hayes today announced Kentucky-based Rare Breed Distilling will construct a new 20,000 space barrel storage warehouse at its Wild Turkey® distillery in Lawrenceburg.  This new project will add to Wild Turkey’s storage capacity for its maturing whiskey products and will entail a nearly $2.3 million investment in the Commonwealth.

“Kentucky is pleased to partner with Rare Breed Distilling on its latest expansion at the Wild Turkey distillery in Lawrenceburg,” said Gov. Beshear.  “The nearly $2.3 million investment will help to further enhance one of Kentucky’s signature industries and provide a positive economic impact in the community.”

In 2007, Wild Turkey, a manufacturer of several Kentucky Straight Bourbon Whiskey products, as well as other premium quality distilled spirits offerings, announced plans to build a new and larger distillery on its site in Anderson County to keep pace with projected increases in the global demand for the plant’s products.  The new distillery is currently under construction and scheduled to begin operation in late 2010.

For the new warehouse project, Rare Breed Distilling LLC has recently been approved by the Kentucky Economic Development Finance Authority for tax incentives up to $40,000 under the Kentucky Enterprise Initiative Act (KEIA).  KEIA allows approved companies to recoup Kentucky sales and use tax on construction and building costs.

“Wild Turkey is proud of its rich Kentucky heritage and appreciates and values the support that is being shown here by the leaders of the Commonwealth, Anderson County and the city of Lawrenceburg,” said Vice President of Distilling Operations Tom Krekeler.

“The Wild Turkey Brand has been a vital economic partner of our city for many decades,” said Lawrenceburg Mayor Edwinna C. Baker.  “An investment in the growth and sustainment of the operations here in Anderson County is an investment in the future economic stability of our community and our region.”

“We are grateful for Rare Breed’s commitment of nearly $2.3 million to enhance the distilling operations in Anderson County,” added Charles Cammack, chairman of the Lawrenceburg-Anderson County Economic Development Authority.

 “Wild Turkey Distilling is an outstanding corporate citizen in Anderson County,” said Anderson County Judge Executive Steve L. Cornish. “We are appreciative of this investment and look forward to having Wild Turkey in our community for many more years.”

 A community profile for Lawrenceburg can be viewed at http://thinkkentucky.com/EDIS/cmnty/index.aspx?cw=090.

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Contact:  pr@skyy.com

LAWRENCEBURG, KY (December 10, 2009)—Wild Turkey Bourbon ® today unveiled its inaugural American Honey™ 2010 calendar featuring some of the country’s most beautiful women alongside bottles of America’s newest liqueur sensation.

This calendar brings the personality of Wild Turkey American Honey liqueur to life. It features beautiful models that personify the American Honey brand identity – all-American, wholesome, sweet, and down to earth. In addition to the beautiful models, the calendar features four delicious American Honey inspired recipes, including Shot O’Honey, The Bee Sting, American Tea, and Lemon Honey. (See recipes below)

“We created this calendar to add excitement to our marketing and sales efforts by showcasing the personality of American Honey in a fun and creative way,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. “These American Honey models are fun-loving and energetic, approachable and exciting – just like Wild Turkey’s American Honey liqueur.”

American Honey will display posters and signs of the models at participating on-premise and off-premise locations to help build awareness for the launch of the calendar and engage consumers. The American Honey models will also host special events and signings around the country.

In March of 2010, American Honey will launch a website where consumers can submit their own American Honey pictures. From those submitted, American Honey will choose 12 winners who will be professionally photographed and featured in the 2011 calendar.

Wild Turkey American Honey is an exceptionally smooth liqueur blended with pure honey and real Wild Turkey Bourbon Whiskey; perfect served chilled straight from the freezer, over rocks, it is the sweeter, smoother side of Wild Turkey. A deep golden hue, American Honey has a nose of ripe citrus and an exceptionally smooth palate of sweet honey and caramel with subtle notes and a long, rich finish. Wild Turkey American Honey was named Best in Class at the World Whiskey Awards in 2008 and was also selected a 2008 Hot Prospect Brand by IMPACT Newsletter.

American Honey Recipes:

Shot O’Honey

• One part American Honey
• Zero parts anything else
• Chill, serve, and enjoy!

The Bee Sting

• One part American Honey
• One part Wild Turkey

American Tea

• One part American Honey
• Three parts unsweetened Iced Tea

Lemon Honey

• One part American Honey
• Three parts Lemonade

About Wild Turkey

Uncompromising since 1855, Wild Turkey is the Real Kentucky Straight Bourbon Whisky. Using only natural processes, Wild Turkey products are aged in new white oak barrels which give them a deep russet color while carrying full flavors of vanilla and caramel. Complementing the classic Wild Turkey 101 Bourbon, several variations of the brand now exist including Wild Turkey Rare Breed™, Kentucky Spirit™, Wild Turkey American Honey®, and Russell’s Reserve®. Using the same tried and true methods with a little bit of innovation, Wild Turkey is a true American icon, always bearing the mantle of tradition with grace and a noble heritage.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey™, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

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Contact: pr@skyy.com

Updated Web Portal, Social Media Platform and Campari-Focused iPhone Application Initiate Campaign

MILAN (November 4, 2009) – Campari^®, the legendary one-of-a-kind spirit, announced today the launch of their new worldwide digital media strategy. Beginning with a redesigned Web site, Campari will continue their existing consumer awareness platform highlighting bold, unique flavors, distinctive imagery, and Campari’s signature “Red Passion.” In addition, Campari has updated its presence on Facebook and launched an iPhone application to complete the first three elements of its global approach to digital media integration. With a focus on cocktails that span from classic favorites to contemporary creations, this new strategy will be a catalyst to continue the worldwide passion behind the Campari brand.

The updated Campari global Web site (www.campari.com) demonstrates a new look and feel for the consumer-facing portal, with stylish graphics and bold, red images bringing to life the spirit within the brand. Increased user-friendly navigation throughout the site and the integration of social media components complete the dramatic redesign. The new site proved the perfect stage for the recent unveiling of the 2010 Campari calendar featuring international superstar Olga Kurylenko, with all images currently being featured on the site for public viewing. The calendar itself will be printed as a limited-edition piece with only 9,999 copies available worldwide. The US Campari portal (http://www.campariusa.com/) remains unchanged.

With over 23,000 fans, the official global Facebook page for Campari (www.facebook.com/campari) is now a fully integrated portion of the brand’s digital media plan. Campari’s Facebook feed will be used to update Campari enthusiasts about promotions, announcements, recipes and other brand-focused activities. By interacting and engaging with Campari fans around the world, the brand will continue to remain top-of-mind for loyalists while also introducing potential new fans to the bold aperitif. The House of Campari Facebook page (www.facebook.com/houseofcampari) remains the resource for US-specific events and promotions.

Taking Campari into the mobile environment, iShake Red, Campari’s own iPhone application, launched in August to great response. The application provides a live bartending experience with the iconic Campari drinks that everyone knows and loves. A real bartender teaches users how to prepare such drinks as Campari on the Rocks, Negroni, Campari Orange, Americano and Shaken Americano while a beautiful woman rates each performance once she receives the drink. Utilizing the iPhone’s accelerometer, users are able to recreate a real shaking and pouring sensation while creating a virtual cocktail. In addition, the application provides a search function allowing users to find where to purchase Campari around the world via Google Maps (where lawful). iShake Red is available online through the Apple iTunes store.

“Campari has always been known for combining established time-honored traditions with progressive, bold innovation,” said Andrea Conzonato, chief marketing officer, Skyy Spirits, LLC. “Our digital media campaign was created with this in mind, serving to strengthen Campari’s existing fan base, while simultaneously introducing the brand to future enthusiasts worldwide.”

The Campari Web site, Facebook page and iPhone application are all live and available now. For more information, please visit www.campari.com, www.facebook.com/campari and http://www.itunes.com/.

About Campari

Bold, passionate and completely unique, Campari makes a dry and refreshing cocktail that can be enjoyed anytime. Hand-crafted according to the same secret family recipe invented in Italy in 1860, Campari is a unique blend obtained from the infusion of herbs, aromatic plants and fruit.  With its distinct color, aroma and flavor, Campari has always been a symbol of passion.  Campari’s patronage of the arts reflects the modern spirit of the brand as stylish, distinctive and creative.   

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at http://www.skyyspirits.com/ and http://www.camparigroup.com/.  Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com.

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Contact:  pr@skyy.com

Wild Turkey Tradition

Only 14,000 Bottles of Master Distiller Selection Available in U.S.

LAWRENCEBURG, KY (September 30, 2009)—Wild Turkey® Bourbon, The Real Kentucky Straight Bourbon Whiskey, announces the release of Wild Turkey “Tradition,” a limited edition, 14-year-old, 101 proof bourbon. This Master Distiller Selection, only the third in this series of special selections, celebrates the history of the Wild Turkey Distillery and the traditions held dear by the people of Kentucky. Only 30,000 bottles are available worldwide and just 14,000 have been allocated to the U.S. Suggested retail price for a 750ml bottle is $100.

Wild Turkey Tradition has been aged for 14 years in new, white oak barrels with the heaviest (and most expensive) level of char. After aging in the “sweet spot” or what’s sometimes called the “center cut” of our oldest warehouses, the liquid was bottled at 101 proof in order to retain the true bourbon flavor as has always been done at the Wild Turkey Distillery. The unique packaging combines a traditional metallic base and metal cap with cork stopper with a clean contemporary glass bottle design. It is presented in a special wooden box with an insert describing the rich story behind the product.

“When you’re blessed with a talented father and son team of distillers like Jimmy and Eddie Russell, you want to celebrate their talented touch, and that’s what we’ve done with Tradition,” said Joe Uranga, Vice President of Marketing for Wild Turkey. “With such a limited number of bottles produced, we could easily ask more than $100 for this ultra-premium bottling, but that’s not what Wild Turkey is about. We don’t want to see Tradition become a mythical bottle, but instead we want it to be enjoyed by consumers who truly appreciate a fine, hand-crafted bourbon of such impeccable quality.”

As expected Wild Turkey Bourbon Tradition is a classic. The nose includes warming notes of molasses, raisins and mellowed oak married with the fresh essence of peeled oranges, sweet corn, honeydew melon and luscious vanilla. The taste is bold and crisp, filling the mouth with hints of rye, white pepper and orange zest. This bourbon builds on the warming notes in the nose and develops flavors of toffee and vanilla. The finish is very long with toffee and caramel lingering along with subtle undertones of oak and dried tobacco. 

Previous limited editions from master and associate distillers Jimmy and Eddie Russell are Wild Turkey Bourbon Tribute (2004) and Wild Turkey Bourbon American Spirit (2007). The release of Wild Turkey Bourbon Tradition coincides with Bourbon Heritage Month.

About Wild Turkey

Uncompromising since 1855, Wild Turkey is the Real Kentucky Straight Bourbon Whisky. Using only natural processes, Wild Turkey products are aged in new white oak barrels which give them a deep russet color while carrying full flavors of vanilla and caramel. Complementing the classic Wild Turkey 101 Bourbon, several variations of the brand now exist including Rare Breed®, American Honey®, and Russell’s Reserve®. Using the same tried and true methods with a little bit of innovation, Wild Turkey is a true American icon, always bearing the mantle of tradition with grace and a noble heritage.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey™, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

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Contact: pr@skyy.com

Campari Calendar – March

International Actress Featured in Calendar Shot by Emerging Italian Photographer Simone Nervi 

MILAN (October 8, 2009) –Campari® launched today its 2010 Campari Calendar: “Campari Milano.” Set in Milan, Italy the calendar features the seductive actress Olga Kurylenko’s interpretations of the Campari woman in twelve different Milan landscapes, inspired in each shot by new passion and the Campari aperitif, and captured by the lens of emerging Italian photographer Simone Nervi. The twelve images will be featured in a limited edition calendar, with only 9,999 copies being printed to be distributed worldwide.

“Campari Milano,” Campari’s eleventh calendar, conveys the simple but captivating, modern and sophisticated fascination of places, intriguing moments, and the city’s most absorbing ritual: the aperitif. In this series of dramatic images, Campari takes center stage, infusing passion into every picture. Olga Kurylenko follows in the footsteps of actresses including Salma Hayek, Eva Mendes, and Jessica Alba, renowned internationally for their beauty and distinctive allure.

Olga Kurylenko’s journey takes her from the historic Tram 609, as Milan reveals itself to us, creating the setting for every shot. Campari and Milan are seen through the gaze of Olga Kurylenko, and like the Campari woman, Milan shows and hides itself, winks and withdraws, daring us to continue following her.

Our muse is observed by men won over by her bold character accompanying her through the city streets. Milan’s fashion studios, apartments and most elegant private gardens, are some of the most symbolic spots for aperitifs, including the fountain in Piazza Cairoli, Sforza Castle, the historic dairy in via Vigevano, the center of bohemian Milan, and the central station.

“Olga was a natural choice: an international actress, with great charm, grace, elegance and sensuality that represents the perfect incarnation of the Campari brand,” said Bob Kunze-Concewitz, CEO of Gruppo Campari. “Olga is the ideal woman to embody and express the worlds, values and naturally the passion of Campari.”

Olga Kurylenko came to international fame as the character “Camille” in the most recent James Bond film Quantum of Solace, following her success in films such as Paris Je T’Aime, The Ringfinger, Max Payne and Hitman. She returns to the big screen in 2010 in the action adventure film Centurion, by Neil Marshall, and in the leading role in the Franco-Israeli thriller Kirot. She also will be seen starring in the role of “Ildiko” in Roland Joffe’s latest film There Be Dragons, currently filming in Argentina. Her future projects also include a leading role in an untitled Terrence Malick project.

Olga Kurylenko said shooting the calendar “was a truly unique experience. I was delighted and intrigued by Campari’s proposal: to play the Campari woman and interpret the essence of Red Passion. For me, Red Passion is a lifestyle full of vitality and confidence; it’s about feeling and expressing emotions. I have a great passion for life and for the work that I do, I enjoy being constantly active. For this reason, I feel a sense of affinity with Campari, which like me is dynamic, passionate and cosmopolitan.”

In keeping with its support of emerging contemporary artists, Campari chose the young up-and-coming Italian photographer Simone Nervi to immortalise the beautiful Olga Kurylenko. He works with image and bodies, moulding and changing them to show the observer his deep passion for reality, its form and representation. “Working with Campari and with Olga was an opportunity to experience a host of new stimuli,” said Simone Nervi. “Campari’s passion in the world of the aperitif, the imposing backdrop of Milan and Olga’s chameleon-like magnetism are the natural protagonists of the photos. The use of digital technology – which is a distinguishing feature of my work – allows me to accentuate the contemporary and compelling world of the aperitif, the creator of which Campari undisputedly takes centre stage.”

The “Campari Milano” concept was devised by MRM Worldwide Italia, the Digital Thinking Agency of the international IPG group led by Michele Sternai. Working side by side with Simone Nervi on the project were art director Stefano Cairati and copywriter Emilia De Bartolomeis, with Alex Brunori as executive creative director. The executive production was executed by Les Enfants production.

More public information on the Calendar can be found at http://www.campari.com

One woman. One city. One drink.

Endless possibilities.

About Campari

Bold, passionate and completely unique, Campari makes a dry and refreshing cocktail that can be enjoyed anytime. Hand-crafted according to the same secret family recipe invented in Italy in 1860, Campari is a unique blend obtained from the infusion of herbs, aromatic plants and fruit. With its distinct color, aroma and flavor, Campari has always been a symbol of passion. Campari’s patronage of the arts reflects the modern spirit of the brand as stylish, distinctive and creative.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at http://www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

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Contact:  pr@skyy.com