Skyy Spirits Chairman and CEO Gerry Ruvo

Julie Reiner, Dave Wondrich, Dushan Zaric, Joe Campanale, and Christy Pope Reimagine the Aperitivo Hour with 15 New Campari Cocktails 

NEW YORK (December 1, 2011) — Campari®, the legendary one-of-a-kind red spirit, today announces “Life with a Twist: Aperitivo and Beyond,” a multi-sensory celebration that features 15 new Campari cocktails by five top mixology luminaries.  These spirituous trendsetters rethink and reinterpret the classic Italian Aperitivo Hour through the lens of today’s food trends and year-round dining occasions. 

The new cocktails tap a dazzling array of ingredients and spirits, with Campari, and the world famous Negroni, being the central element in this display of cocktail versatility.  With its complex flavor and striking color, Campari transforms the ordinary into the unexpected and has long been a favorite among sophisticated cocktail enthusiasts, chefs and foodies for enhancing their gastronomic pleasure. 

The mixologists and their creations include: 

• Julie Reiner (Lani Kai, Flatiron Lounge and Clover Club) – Sassy drinks perfect for winter entertaining like a rum-based Negroni variation and a garnet red punch accented with cinnamon and star anise
• Dave Wondrich (Cocktail Historian and Author) – Summer-conjuring greenmarket-inspired cocktails using sweet corn, peaches, and tomatoes
• Dushan Zaric (Employees Only and Macao Trading Co.) – Libations celebrating brown spirits like Calvados, rye, and aged rum in fun and surprising new ways
• Joe Campanale (L’Artusi, Anfora and dell’anima) – Brunch cocktails that go far beyond the usual Bloody Mary or Mimosa by using roasted oranges, prickly pear purée, and Lambrusco wine
• Christy Pope (Cuffs & Buttons Cocktail Catering) – Original tipples showcasing the sweeter side of bitter with items found in most people’s pantries, like maple syrup, strawberry, and black currant preserves 

“The most creative minds in mixology have embraced Campari, the Negroni, and the Aperitivo Hour as a springboard for food-friendly cocktails,” said Jason Daniel, Campari Brand Director, Skyy Spirits.  “While the aperitivo is traditionally an after-work phenomenon, these bartending pioneers have reimagined the notion of combining appetite-stimulating drinks with light bites and have made aperitivos a year-round, round-the-clock experience.  We salute their ingenuity and vision.” 

These food-friendly aperitivo cocktails enhance both traditional fare and inventive dishes such as Artisanal Cured Meats, Duck Meatballs, Ham and Eggs Deviled, Pâtés, Bratwurst, Red and Gold Beet Napoleons, Breakfast Pizzas and Bruschettas, and Campari Macaroons and Pâtes de Fruits.

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About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (“Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe.  The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks.  In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out.  It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s.  Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod.  The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market.  The Group employs over 2,200 people.  The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com 

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

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Contact: pr@skyy.com

NEW YORK CITY (November 17, 2011) – Just two days before America’s biggest eating holiday, where more than 45 million turkeys are expected to be served for Thanksgiving dinner[1], the world’s greatest competitive eaters will go head to head to see who can eat the most turkey at the inaugural Wild Turkey® 81 Eating World Championship, on Tuesday, Nov. 22 in New York City. 

The 10-minute competition, which challenges competitors to down 10-pound roast turkeys, is sanctioned by Major League Eating (MLE), will take place at 11:00 a.m. at The Times Center on 41^st Street near Times Square, and will feature a total prize pool of $3,081, with the winner taking home $1,581 and the cherished Wild Turkey 81 Eating World Championship belt. 

Headlining the event will be the 100-pound Sonya Thomas, the diminutive number-four MLE ranked eating marvel out of Alexandria, Va. Dubbed “The Black Widow,” Thomas made history earlier this year after winning the first-ever women’s hot dog eating championship belt on July 4. Thomas regularly defeats men twice her size and holds 24 eating world records. Over Labor Day weekend in Buffalo, N.Y., she set a new world record by consuming 183 chicken wings in 12 minutes and beating top-ranked Joey Chestnut. 

The turkey eating invitational is title sponsored by the “Official Whiskey of Thanksgiving,” Wild Turkey 81 Bourbon, the newest addition to the Wild Turkey bourbon family. In addition to sponsoring the event, Wild Turkey is also making a charitable donation of 81 turkeys to a NYC metro food bank to help families during the Thanksgiving holiday. 

The Wild Turkey 81 Eating World Championship is a timed contest to see who can consume the most turkey meat from a whole turkey. Each roast turkey will be 10-pounds and will be weighed again following the contest to determine accurate results. The second place finisher will take home $750, while $500 and $250 will go to the third and fourth place eaters. 

“Our slogan for Wild Turkey is ‘Give ‘Em the Bird’ and that’s exactly what we’re doing with this world-class event – giving 10-pound birds to the world’s best eaters and watching them devour them in an epic battle royale,” said Eddie Russell, Associate Master Distiller of Wild Turkey and creator of Wild Turkey.”I am sure our namesake bird won’t go down without a fight!” 

Looking to upset Thomas are two of New York’s top Major League Eaters – “Badlands” Booker and “Crazy Legs” Conti. The 400-pound Booker, a competitive eater and hip-hop artist from Queens, enters the event with world records in glazed doughnuts and pumpkin pies. A 10-year MLE veteran, Conti is a national champion in sweet corn, a food not dissimilar to turkey in competitive eating circles given the heavy emphasis on technique and hand-to-mouth coordination. 

“Sonya will face men literally four times her size as she seeks the Wild Turkey 81 Eating World Championship belt,” said George Shea, chairman of Major League Eating. “She will provide a lesson for all those Americans who approach the Thanksgiving meal as a competitive event.” 

Event Info: 

What:             

Wild Turkey 81 Eating World Championship, featuring competitors like Sonya “The Black Widow” Thomas, “Crazy Legs” Conti and “Badlands Booker” 

When:             

Tuesday, November 22, 2011 

Time:              

11:00 a.m. 

Location:       

The Times Center (ground floor Gallery room)

242 West 41st Street

New York, NY 10036

About Wild Turkey 81

Created by Wild Turkey Associate Distiller and Bourbon Hall of Fame member Eddie Russell, Wild Turkey 81 might not be as big as its elder brother Wild Turkey 101, but it’s still the toughest kid in its class. It uses Wild Turkey’s famous high-rye mash bill for a spicy kick and is aged longer than others in the category: up to eight years in hand-selected American oak barrels.  Utilizing a bold #4 “alligator” char, the barrels give Wild Turkey 81 the vanilla and caramel smoothness that marks it as real Wild Turkey bourbon.  Wild Turkey 81 stands tall on its own, but really shines in mixed drinks where its robust flavors never shy away.  Wild Turkey 81 was awarded a Gold Medal and named Best in Class at the International Wine and Spirit Competition. 

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Carolans® Irish Cream, Irish Mist® Liqueur, Sagatiba® Cachaça, and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com 

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp 

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Contact: pr@skyy.com

LAWRENCEBURG, KY (November 17, 2011) – Wild Turkey® is helping the US fowl population in a Thanksgiving job creation effort with an offer to hire this year’s President-pardoned turkey as “spokesbird” at its bourbon distillery in Kentucky. 

In a tradition dating back to the Truman presidency, the National Turkey Federation donates a live turkey to the President of the United States each Thanksgiving. The Chief Executive grants a pardon and this blessed turkey is spared from the kitchen table fate that its turkey brethren face. Past turkeys have lived out their post-pardon life in relaxation at Mount Vernon, Va. and Frying Pan Park (Fairfax County, Va.).  This year, Wild Turkey wants to support its namesake by offering the gobbler a permanent role at its Wild Turkey Distillery in Lawrenceburg, KY. 

“As a Wild Turkey employee for 57 years, I can attest with some authority that the distillery is  a great place – and this turkey would be a welcomed attraction to our popular visitor’s center as our official spokesbird,” said Jimmy Russell, Master Distiller at Wild Turkey Bourbon. “Also, our recent distillery expansion not only enables us to produce twice the amount of Wild Turkey Bourbon for our fans, but it allows plenty of room for this turkey to spread his feathers out and live out his days in peace, with no threat of future Thanksgiving-related job cuts.” 

Added Russell, “In a manner of direct speaking, we invite the President to give us the bird.” 

The Wild Turkey Distillery, where this pardoned turkey would reside full-time, has recently undergone a $50 million expansion, making this 134,000 square foot distillery one of the biggest whiskey distilleries in North America. The new distillery has been open since June and while it is no White House, it is a beloved spot on the Kentucky Bourbon Trail helping to bring in tourism dollars to the state of Kentucky. 

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Irish Mist® Liqueur, Sagatiba® Cachaça, and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com
More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

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Contact:  pr@skyy.com

Frangelico Chocolate Truffle

Decadent Chocolate Collection Featuring the Original Premium Hazelnut Liqueur Available Nationwide Just in Time for the Holiday Season

SAN FRANCISCO (November 2, 2011) – Frangelico®, the original premium hazelnut liqueur, in conjunction with celebrity chocolatier MarieBelle, is unveiling an indulgent Frangelico Ganache just in time for the holiday season.  Frangelico will be making life a little sweeter with a simple pleasure for hazelnut and chocolate lovers to enjoy. On November 15, consumers will be able to try the decadent taste of Frangelico Hazelnut Liqueur, combined with rich dark chocolate and layered with notes of vanilla, coffee and almond, in a new, mouthwatering treat.

“These artisanal holiday truffles embody the flavors of the season, blending the hazelnut flavor of Frangelico with the gourmet taste of high-quality dark chocolate. Thanks to products like Nutella and Starbuck’s flavored lattes, hazelnut is an exceptionally popular flavor right now and I am so pleased to incorporate it into my products in a truly creative way,” states Maribel Lieberman, Founder, MarieBelle. 

The confections will be available at the MarieBelle chocolate boutique in New York City, online at http://www.mariebelle.com/ and at select luxury department stores nationwide. The Frangelico truffles, the perfect stocking stuffer or holiday gift, will be available in 4 piece, 9 piece, 16 piece and 25 piece gift boxes, with prices starting at $15.00.

The chocolate treat is best enjoyed with the Frangelico Truffle cocktail, created by leading U.S. Master Mixologist James Moreland to perfectly complement the flavor nuances in the confection.  He notes, “Dessert cocktails are a definite trend at the moment, with hazelnut flavor topping the list.  The Frangelico Truffle cocktail is a favorite, and the ideal way to enhance your flavor experience when delighting in the taste of MarieBelle’s chocolate.” 

Frangelico is surprisingly light and smooth with the rich taste of hazelnuts, sourced from the Piedmont region of Italy. At only 159 calories per cocktail, this recipe is the perfect way to take pleasure in the sweet delights of the holidays without overindulging. 

For more information on Frangelico, please visit www.Facebook.com/Frangelico. 

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About Frangelico

Frangelico, the original hazelnut liqueur, is one of the best-selling Italian liqueurs in the world with distribution in more than 60 countries. This delicious hazelnut liquid can be enjoyed neat, on the rocks, or as a central flavor component in delicious dessert cocktails.  Surprisingly light and smooth, Frangelico’s taste has been recognized and honored by a gold medal and “Exceptional” score of “90” – the highest score in its category – by the prestigious Beverage Testing Institute (BTI).  Its decadent flavor notes add depth to innovative signature cocktails like the Iced Chocolate Cake and the Nuts N’ Berries or to classics like Frangelico N’ Coffee. Frangelico retails for approximately $24.99 and is available at fine restaurants, bars and retailers nationwide. 

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça, and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (“Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe.  The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks.  In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out.  It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s.  Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod.  The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market.  The Group employs over 2,200 people.  The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com 

More information on the company can be found at

http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

About MarieBelle

Since 2000, Maribel Lieberman has been pleasing connoisseurs with her unique collection of rare and delicate chocolates and confections at her retail boutique in Soho, New York. Her passion for chocolate is rooted in her upbringing in the cocoa fields of Honduras and is inspired by the exotic tropical fruits and flavors that delighted her as a child. A skilled chef, educated as a designer, Maribel fuses both of these passions together in her creations.

Frangelico Truffle Cocktail

1 oz Frangelico

1 oz SKYY ® Vodka

¾ oz Cold Espresso 

Shake with ice and serve up in a cocktail or martini glass. Dust with dark chocolate shavings.

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Contact:  pr@skyy.com

Milla Jovovich

Hollywood Actress and Supermodel, Milla Jovovich Featured in the Iconic Campari Calendar 

MILAN (October 27, 2011) – Today, the 2012 Campari Calendar, now in its 13^th edition, was unveiled in Milan, Italy. Entitled It’s the end of the world, baby!, this year’s Campari Calendar takes its inspiration from the hypothetical prediction that, according to ancient Mayan culture, the world as we know it will end on December 21^st, 2012. Various century-old prophecies have predicted the world may end on numerous occasions. However, all predictions have fortunately been abandoned as these dates have passed without incident, and we have continued to revel.  In this year’s calendar, Campari takes these doomsday theories and juxtaposes them with a “Toast to Life!” as presented in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich (The Three Musketeers). 

This year’s 13 calendar images, captured by contemporary French photographer Dimitri Daniloff, are set to take the audience on a stunning visual voyage. The calendar showcases Campari’s latest female protagonist in vivid shots, as she encounters hypothetical scenes on how many have predicted the world could end, including Global Warming, Drought and Ice Age.   In the striking photos, Milla responds to these frightening hypothetical calamities with a counter view – instead of cowering in fear, she focuses on celebrating life by raising a toast of Campari’s magnificent red aperitif. 

Posing in over-the-top couture including Walter Steiger, Yann Weber and Swarovski, Jovovich  captivates us, exuding a determined attitude and evoking the power within all of us.  The highly stylized images are sure to capture the eye, as well as the imagination. 

Milla Jovovich marks a return to female stars for the Campari Calendar, following last year’s first male protagonist, Benicio Del Toro. She will now follow in the footsteps of some of the world’s most stunning women who have adorned the pages of previous Campari Calendars, including Salma Hayek, Eva Mendes, and Jessica Alba. Jovovich comments on her experience, “As a model and an actress, this was an exciting new challenge for me, combining the skills to bring to life each of the hypothetical events in a theatrical, yet sophisticated way. What attracted me most to the project was the powerful inspiration behind it, as well as the positive approach of celebrating life with a special toast, with friends and family.” 

Due to Dimitri Daniloff’s revered futuristic approach, the Parisian born photographer was a natural choice for the brand in shooting this provocative story. “I relish the opportunity to work with raw ideas like this, so when Campari briefed me on the inspiration, featuring a world of fantasy, it was the perfect project for me.” Daniloff said,  “I wanted to interpret each scenario in the most positive light and I really sought to recreate the events in a surreal and very choreographic way.” 

CEO of Gruppo Campari, Bob Kunze-Concewitz noted, “It is our mission as an aperitif to offer Campari lovers an intense, positive moment during this time, to celebrate whatever may happen and make a toast to life. With Milla’s mysterious, intriguing style, she was a perfect choice as the interpreter of this concept. Additionally, there was no one better than Dimitri to bring to life the mystery and fantasy that inspire the images.” 

Campari, as a longstanding patron of the arts, utilizes the yearly calendar to exemplify their continual commitment to pioneering groundbreaking advertising campaigns and acclaimed artistic images and has collaborated with internationally renowned photographers such as Mario Testino, Mathew Rolston, Jean Paul Goude and Michel Comte on past calendars.  The Campari Calendar, of which only 9,999 copies are printed, will be exclusively distributed to friends of Campari internationally. The concept of It’s the end of the world, baby! was created by Euros RSCG Milano. Working alongside Dimitri Daniloff on the project was creative directors Eric Loi and Dario Villa, led by executive creative director Giovanni Porro. The executive production was executed by SeaSun Production. 

For more information go to:

www.campari.com    
http://www.facebook.com/campari    
www.camparigroup.com 

-ENDS- 

Notes to editors

For further information on Campari Calendar history and previous edition visit: http://www.camparigroup.com/en/press_media/image_gallery/campari_calendar_2010_download.jsp 

About The Campari Calendar

The Campari Calendar is one of the world’s iconic artistic calendars. Distributed internationally in limited edition of only 9,999 copies, it is a small, collectible luxury for the happy few that receive it, and is a tribute to the world-class talent and photographers that make it come to life every year. 

About Campari

Campari is a contemporary classic. The recipe, which has remained unchanged, originated in Novara in 1860, and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its distinct colour, aroma and flavour, Campari has always been a symbol of passion that expresses itself in terms of seduction and sensuality. These are the values that have made the Campari brand famous throughout the world as an icon of Italian style and excellence. 

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”),  is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com 

Milla Jovovich: Biography

Milla Jovovich has successfully established herself as a highly regarded, international model and actress.  Jovovich has transitioned effortlessly to a full time actress, starring in over two dozen films. At the age of eleven, Jovovich was spotted by photographer Richard Avedon, who featured her in Revlon’s “Most Unforgettable Women in the World” advertisements. Since then Milla has appeared in hundreds of magazines and on dozens of covers. In 1994, Milla released her critically acclaimed folk album, The Divine Comedy. Inspired by a love of “elves and magic trees,” Milla wrote the lyrics at 15 and recorded the album when she was just 16. She has just wrapped production on “The Three Musketeers 3D” where she will portray “Milady de Winter.”  She appears alongside an international cast that includes Christoph Waltz, Matthew Macfadyen, Mads Mikkelsen and Juno Temple. Summit Entertainment will release this film on October 14, 2011. 

Dimitri Daniloff: Biography

Born in 1970, Dimitri Daniloff discovered his love for photography by chance while studying for a science degree when a friend gave him a camera as a gift. “To me, it was a revelation,” Daniloff remembers fondly, and it took him just one day of experimenting with the camera to discover his great passion for photography. He immediately quit his studies and started training in photography. On completion of his apprenticeship he started work as a photographer’s assistant, with the role seeing him travelling throughout Europe and the United States, before becoming an independent photographer in 1998.

 Dimitri is obsessed with living in the now and pre-empting the future and his “Cubism” series demonstrates this futuristic approach, aiming to exceed the limits of the image, to reinvent and to push the boundaries. His creativity involves erudite distortions and manipulations, which have allowed him to build notoriety in the contemporary photographic world. Daniloff has adapted this digital aesthetic to foster a renewal in advertising photography, which he believes has been in crisis since the beginning of the 21^st century. He is constantly working to find another subterfuge to dazzle people with. The Frenchman won a Gold Lion in Cannes 2003 with a Playstation campaign and was exhibited by the Museum of Les Arts Décoratifs, Le Louvre, Paris representing the new generation of photographers. 

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Contact: pr@skyy.com

Mick Fleetwood & Nicole Atkins

The Original Rock ‘n Roll Tequila Partners Rock Royalty with Rock’s Future To Share Untold Stories of Music Industry Beginnings 

SAN FRANCISCO (October 11, 2011) – Mick Fleetwood, founder of chart colossus Fleetwood Mac, and singer-songwriter ingénue, Nicole Atkins, have been tapped as the first acts to front the Off The Record music conversation series presented by Cabo Wabo® Tequila, founded by Rock and Roll Hall of Famer, Sammy Hagar. The double-act came together in Mick’s hometown of Maui, at his new bar Fleetwood’s on Front Street (opening early 2012), to share tales of career beginnings, legendary nights on stage, song inspirations, tour secrets and rumored band romances. Their musical journey together was captured on video for Off the Record, and will launch through Cabo Wabo’s YouTube page on October 11^th at www.YouTube.com/CaboWabo 

Cabo Wabo’s Off the Record series pairs rock royalty with buzzworthy emerging artists for an intimate one-on-one conversation, captured on film, giving the viewer a personal, behind-the-scenes view into a life in rock and roll. Off the Record allows music aficionados a chance to get the inside track on the untold stories of the musician’s experience. 

Mick Fleetwood and Nicole Atkins make for a fascinating introduction to the Off The Record program as they both epitomize the grandeur of blues and rock. Riffing off comparisons with Fleetwood Mac front-woman, Stevie Nicks, and following her recent cover of the band’s hit, “Oh Well,” Nicole takes Mick to task on the greatness of Fleetwood Mac, amongst his other achievements. Taken en masse, Fleetwood Mac’s oeuvre can enchant purists, pop fans and stars alike. Nicole confesses: “Stevie Nicks has had a large influence on my own songwriting and made me comfortable with my singing voice. Fleetwood Mac is that band that is able to write timeless hits with a serious dark side. That’s what I strive for in my songs – a contrast between the light and dark.” 

In the dimly lit bar setting that is Off The Record, Nicole finds out first-hand her unknown tie to Nicks, how a fateful night in New Orleans with the Grateful Dead almost got Mick barred from playing in the US before anyone knew his name, and how Fleetwood Mac’s many pronged and complicated relationships provided the backdrop that nearly tore the band apart, yet ultimately led to the band’s masterpiece, 1977’s Rumours. 

Equally attuned to the experience of love gone bad, Mick turns the tables on New Jersey-born Nicole. Her new album, Mondo Amore, was hatched in a time of extreme turbulence, a period which saw her parting ways with her former music label while also dealing with the painful termination of “a relationship that should’ve ended two years before it actually did.” Nicole cites blues and classic 60s psychedelic rock as longtime influences, a sound which Fleetwood Mac dabbled in early on. Not only does Mick probe Nicole about the genesis of what New York Times calls her “surrealistic songs“ and Rolling Stone her “forceful…melancholy,” he uncovers the driving force behind her music and her lifelong passion to perform. 

Mick adds, “The Off the Record series is something long overdue and highly invaluable to aspiring musicians and music fans alike. Bringing together musicians of varying ages and genres to discuss common experiences gives a one-of-a-kind insight into our craft and world. Not only will people get to see myself and Nicole improvise a little on stage, but there will also be enough rock ‘n roll capers to split a band! It’s only fitting that this should all be played out over a shot of Cabo Wabo, my tried-and-true companion when making music in my new bar, Fleetwood’s on Front Street.” 

Founder of Cabo Wabo, Sammy Hagar, comments, “Cabo Wabo Tequila’s association with rock music is well known and we have always been strong supporters of new artists. Off The Record is another program like Cabo’s Your Shot To Rock contest, aimed at finding the top unsigned rock bands in America, and aide in moving them forward to become rock stars.  Having my friend and legend Mick Fleetwood in the mix, Cabo Wabo adds a new dimension to finding and spurring new artists to greater rock and roll heights.” 

Founded nearly 15 years ago by rock legend Sammy Hagar, Cabo Wabo is the original Rock ‘n Roll Tequila.  Cabo Wabo Tequila is handcrafted from 100-percent Blue Agave creating tequilas perfect for sipping, shooting or mixing.  Cabo Wabo comes in three distinctly different core marques.  Whether you like the smooth unadulterated agave flavor of our Blanco, the rich peppery taste of our Reposado or the vanilla and caramel nose in our Añejo, Cabo Wabo Tequila will have you screaming for an encore. 

Editor’s Notes 

The Off The Record music conversation video series featuring Mick and Nicole will be aired on the 11^th of October at www.YouTube.com/CaboWabo and www.cabowabo.com. You can also rock with Mick Fleetwood and Nicole Atkins at Cabo Wabo at www.Facebook.com/CaboWabo 

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About Cabo Wabo Tequila

Cabo Wabo Tequila was originally created by Sammy Hagar to have a superior tequila to serve his friends and in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. Cabo Wabo is made from 100-percent Weber Blue Agave and comes in three marques including Blanco, Reposado, and Añejo. It is acknowledged as one of the finest tequilas in the world and won a Double Gold Medal at the 2011 San Francisco World Spirits Competition. 

While Skyy Spirits’ parent company, Gruppo Campari, now owns Cabo Wabo Tequila, Sammy Hagar remains intimately involved in Cabo Wabo Tequila as its spokesperson and inspirational founder. 

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça, and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (“Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe.  The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks.  In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out.  It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s.  Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod.  The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market.  The Group employs over 2,200 people.  The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com 

More information on the company can be found at

http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

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Contact: pr@skyy.com ]]> http://pr.skyyspirits.com/2011/10/11/mick-fleetwood-and-nicole-atkins-come-together-to-launch-cabo-wabo%c2%ae-tequila%e2%80%99s-off-the-record-conversation-series/feed/ 0 http://pr.skyyspirits.com/2011/10/06/cabo-wabo%c2%ae-tequila-congratulates-seven-new-bands-on-winning-2011-%e2%80%9cyour-shot-to-rock%e2%80%9d/ http://pr.skyyspirits.com/2011/10/06/cabo-wabo%c2%ae-tequila-congratulates-seven-new-bands-on-winning-2011-%e2%80%9cyour-shot-to-rock%e2%80%9d/#comments Thu, 06 Oct 2011 19:12:52 +0000 DaveKarraker http://pr.skyyspirits.com/?p=867

The Original Rock ‘n Roll Tequila Gives a Second Group of  Up-and-Coming Bands a Taste of Rock Stardom 

SAN FRANCISCO (October 7, 2011) – This summer, Cabo Wabo®, The Original Rock ‘n Roll Tequila, took to the airwaves with rock radio stations across the country to find the best unsigned rock bands in the United States.  Cabo Wabo’s annual “Your Shot to Rock” competition, now in its second year, shined the spotlight on hundreds of bands to find top rock talent in seven different cities.  Participating stations and cities included The World Famous KROQ in Los Angeles, WAAF in Boston, The Eagle in Dallas, KBPI Rocks the Rockies in Denver, 101.9 RXP The New York Rock Experience, 91X in San Diego, and Live 105 in San Francisco. 

Cabo Wabo was founded nearly 15 years ago by Rock and Roll Hall of Famer Sammy Hagar while searching for a superior tequila to serve his friends. ”Your Shot to Rock” follows Sammy’s rock heritage and Cabo Wabo’s commitment to foster the up-and-coming rock community. Throughout the two month program, more than 30 on-premise events were activated sampling thousands of consumers. With more than 1,000 band entries and millions of media impressions among the target demographic, the program’s success in 2011 has proven it as one of the brand’s pinnacle promotional campaigns, as well as a highly anticipated annual event for fans of local rock music and high quality tequila. The “Your Shot to Rock” Cinco de Mayo kick-off date contributed to the brand’s total national volume growth in May (+23%). 

By partnering with radio stations like The World Famous KROQ, winning acts were able to experience rock stardom. Los Angeles winner Lucid Dream Factory was awarded the opportunity to perform live on the station’s “Kat Corbett’s Local’s Only Show,” as well as perform on the KROQ Locals Only Stage at Lobster Fest.  Reason to Rebel won the coveted opening slot at 91x’s X-Fest in San Diego, alongside bands like Bush and Incubus. Winners were determined with the help of over 100,000 votes cast from listeners and fans, making it the biggest promotion in the Cabo Wabo’s legendary history. Other winners include Tester from Boston, No 1 Left Standing from Denver, New Magnetic North from Dallas, Greg Smith and the Broken English from New York City, and The Trims from San Francisco. 

“Trust me, the music industry is tough and I’m glad we can help the greatest rock bands of the future take a giant leap towards superstardom,” says Cabo Wabo Tequila founder and Rock and Roll Hall of Famer Sammy Hagar. “Ultimately, my goal with the Cabo Wabo ‘Your Shot to Rock’ radio contest is to give music fans everywhere, including me, more great tunes to listen to in the future.” 

Prominent cutting-edge rock radio stations around the country became crucial partners giving the unknown bands a shot at success. Local on-air favorites in each market encouraged bands and their fans to participate via radio spots, on-premise events and social media outreach. “Your Shot to Rock” well surpassed the success of the brand’s 2010 campaign with a record number of band entries and over 30 million media impressions with men 21-49. 

“Since winning ‘Your Shot to Rock,’ we’ve been contacted by three different record producers who wanted to update our record, and recently shot two new music videos” says Urban Lavrencic of Liquid Dream Factory. “Everything has started rolling and the dreams are getting wilder and wilder. We’re thankful to KROQ and Cabo Wabo for this amazing opportunity and especially to our new fans who supported us throughout the contest.” 

Digital integration was a highly-successful component of this year’s campaign. Participating bands received valuable exposure via on-air play and interviews, in addition to pictures, videos and photos posted on each station’s web and social media sites. The World Famous KROQ determined finalists through Facebook metrics and utilized the highly-social music community Soundcloud, allowing listeners to support their favorite band via Twitter. Additionally, through an extensive online push and outreach to participating bands and radio stations, Cabo Wabo Tequila saw a remarkable 68% increase in Facebook fans and 82% increase in post views over the twelve-week promotion. 2011 also marked the launch of www.yourshottorock.com, a dedicated website to provide information about the program as well as a showcase for past and present winners. 

Rock with us at cabowabo.com or become a groupie at Facebook.com/CaboWabo. 

About Cabo Wabo Tequila

Cabo Wabo Tequila was originally created by Rock and Roll Hall of Famer Sammy Hagar to have a superior tequila to serve his friends and in his Cabo Wabo Cantina in Cabo San Lucas, Mexico. Cabo Wabo is made from 100-percent Weber Blue Agave and comes in three core marques including Blanco, Reposado, and Añejo. It is acknowledged as one of the finest tequilas in the world, with Cabo Wabo Reposado recently winning the Chairman’s Trophy and Double Gold medal at the Ultimate Spirits Challenge in New York. 

Although Skyy Spirits’ parent company, Gruppo Campari, owns  Cabo Wabo Tequila, founder Sammy Hagar remains intimately involved in Cabo Wabo Tequila’s strategic development and, of course, as its spokesperson. More information on Cabo Wabo Tequila can be found at www.cabowabo.com. 

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such asCampari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-RatedFusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp. www.camparigroup.com

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Contact:  pr@skyy.com

This Small Batch Introduction Is One of the Last Ever Peated Glen Garioch 

OLDMELDRUM, SCOTLAND (September 21, 2011) – It is not every day that the distillery manager at Glen Garioch^®, one of the oldest operating distilleries in all of Scotland since 1797, can say “we can never reproduce this taste again,” but with the small batch release of Glen Garioch 1994 Vintage, that statement is patently true. Prior to 1995, the year this distillery was mothballed, the barley used to make Glen Garioch was dried with peat, which imparted a smoky taste to its whisky. The 1994 Vintage, having rested in North American oak, ex bourbon casks for 17 years, is the last existing batch of this smoky whisky.  When the distillery was re-opened, it no longer used peat, hence its current unpeated house style. 

The 1994 Vintage was hand-picked at the peak of its perfection, bottled at cask strength (53.9% alcohol by volume), non-chill filtered and offered now, for the enjoyment of single malt aficionados around the world. As can be imagined, the quantity of this historical vintage is limited and only 3,000 bottles will reach US shores this October. Whisky fans will find Glen Garioch 1994 Vintage at fine retailers nationwide for a suggested retail price of $109.99. 

Glen Garioch 1994 is only the second limited-edition vintage introduced in the US, the first being Vintage 1991, released in January 2011. These small batch releases from Glen Garioch (pronounced “Glen Geery”) are very carefully considered selections and chosen to best exemplify the breadth and depth of the distillery’s spirit quality.  John Mullen, Glen Garioch brand manager says, “Glen Garioch is an enduring spirit with more than 200 years of provenance.  Our aim with all our limited edition expressions is to show the real quality of the liquid.  Glen Garioch may be a small artisan distillery but it produces some of the finest single malts which stand up well against most, if not all, of our more famous fellow distilleries.” This release is truly a taste of the past and a rare opportunity to sample the way this Highland malt was made ages ago. 

TASTING NOTES: GLEN GARIOCH 1994 VINTAGE

53.9% alcohol by volume; matured in North American oak casks for 17 Years, bottled in 2011

Toffee and Demerara sugar give way to floral freshness of springtime Highland heather, finishing with lasting yet subtle warm smoking embers. 

More than two centuries ago, the brothers John and Alexander Manson built Glen Garioch distillery in the Scottish town of Oldmeldrum, lured by the crystal clear waters of Percock Hills and the golden barley of the Valley of the Garioch. The distillery peated its own barley then, which gave their whisky a heathery smokiness. This is what Glen Garioch aficionados will find in this special and rare 1994 Vintage.  The distillery was closed in 1995 but was reopened in 1997, to the delight of its fans, just in time to celebrate its 200^th birthday.  In its new incarnation, Glen Garioch stopped floor maltings and established its current, unpeated house style.  

Founded in 1797, Glen Garioch is one of the oldest operating distilleries in Scotland and is the most easterly distillery in the Highlands region.  Glen Garioch is distilled to satisfy consumers who enjoy a Highland Single Malt Scotch full of flavor and character.  Glen Garioch is an award-winning whisky crafted in uniquely long-armed pot stills from the finest Scottish malted barley. For more than 200 years, Glen Garioch Distillery has been handcrafting a beautiful range of authentic, non chill-filtered single malt whiskies which are then matured in American Bourbon and Spanish Sherry casks.  Glen Garioch was relaunched in 2010 with a core range of two expressions: Glen Garioch 12 Year Old (48% ABV; SRP $60.00) and Founder’s Reserve (48% ABV; SRP $45.00) – both showing the company’s current unpeated style its distinct house character of honey sweetness, hints of heather and just a touch of spice. 

ABOUT GLEN GARIOCH (www.glengarioch.com, www.facebook.com/glengarioch) 

The award-winning Glen Garioch portfolio includes Glen Garioch 12 Year Old and Founder’s Reserve, in addition to special limited-edition bottlings (1978, 1990, 1991 and 1994 Vintages). Glen Garioch is available across the U.S. and in more than 45 countries worldwide. The Glen Garioch portfolio is imported to the US by Skyy Spirits, LLC. 

ABOUT SKYY SPIRITS, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça, and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

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Contact:  pr@skyy.com

LAWRENCEBURG, KY (September 14, 2011) – After only three months, Wild Turkey® is winning the hearts of bartenders, consumers, and critics with its new Wild Turkey 81 Bourbon. 

This new whiskey, the brainchild of Wild Turkey Associate Distiller Eddie Russell, recently won a Gold Medal and Best in Class award at the prestigious International Wine & Spirits Competition in London, with the judges noting it possessed an “inviting, complex nose with buttery corn, chocolate, butterscotch and ginger with some floral notes and hint of vanilla. Heavy char gives way to caramel and more vanilla. Full and deep in the mouth with all the nose promised plus some sweet notes that are beautifully balanced by ripe fruit. Some pepper and spice fill in at the rear. Creamy across the palate with long, dry, spice filled finish.” 

“The International Wine & Spirits Competition is one of the oldest and most respected competitions in the world due to many of the top mixologists and critics that serve as judges,” says Associate Distiller and Kentucky Bourbon Hall of Fameä member Eddie Russell. “We’re proud of this recognition because it’s a testament to all the hard work that went into developing Wild Turkey 81 as a truly mixable bourbon for bartenders and whiskey cocktail lovers around the world.” 

Wild Turkey 81 was born through extensive research – that is if you consider sitting in bars across America talking to bartenders and whiskey fans research.  Having already collaborated with his father, famed Wild Turkey Master Distiller Jimmy Russell, on Russell’s Reserve® Bourbon and Rye Whiskey, Eddie wanted to develop a spirit all his own that met the needs of today’s whiskey drinker, who is looking to experience bourbon with mixers and in classic, good-time cocktails more and more. 

Wild Turkey 81 uses Wild Turkey’s famous high-rye mash for a spicy kick that lasts and lasts.  Hand-selected American oak barrels from the Ozark Mountains receive an “alligator char” before being filled at the distillery in Lawrenceburg, Kentucky.  Wild Turkey 81 is the only bourbon in the category to use this expensive, deep char (also called a “#4 char”), resulting in extreme vanilla and caramel flavors that are hallmarks of a Wild Turkey Bourbon. 

Wild Turkey 81 is masterfully composed of whiskies up to eight years old, making it the longest-aged bourbon or American whiskey in its class.  The result is a whiskey with a deep, rich amber color, and a nose full of fruit, butterscotch, toffee and toasted oak. On the tongue, you discover cigar-box sweetness, caramel, vanilla and pear, with a long finish of rich spice notes and hints of toast. 

Wild Turkey 81 is priced at $19.99 (MSRP) and is available now in the US at bars, restaurants and spirits retailers nationwide. 

About Skyy Spirits, LLC
The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com 

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp 

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Contact:  pr@skyy.com

Top Chef’s Richard Blais creates chilled SKYY cocktail concoctions

SAN FRANCISCO (August 6, 2011) -San Francisco got the Top Chef treatment as Bravo’s “Top Chef All-Star” winner Richard Blais hosted “Booze & Bites,” a late night after-party with the city’s own Skyy Spirits during SF Chefs, the premier food, wine and spirits week presented by Visa Signature. Guests were treated to Chef Blais’ nifty liquid nitrogen tricks, three cocktail bars with drinks created by the talented Bon Vivants, delicious signature bites from Namu’s Dennis Lee and 4505 Meats’ Ryan Farr, and music from Hot Pocket and DJ Dojah. Other Top Chef-alumni in attendance included Fabio Viviani (Season 5), and locals Jen Biesty (Season 4), Marisa Churchill (Season 7), Mattin Noblia (Season 6) and Ryan Scott (Season 4). 

The three cocktails bars and a welcome punch station showcased Skyy Spirits’ extensive portfolio including SKYY Vodka, SKYY Infusions, Campari, Wild Turkey Bourbon, Espolon and Cabo Wabo tequilas, Flor de Caña rum, and the company’s international whiskies. The Bon Vivants created pitch-perfect classics, like the Negroni with Campari, sweet vermouth and gin, as well as craft cocktails, such as the “La Novelita,” a mix of Espolon Blanco Tequila, Amontillado Sherry, mango, lime, red fresno chilies and spiced coconut foam. 

The event benefitted the Golden Gate Restaurant Association Scholarship Fund.

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Contact:  pr@skyy.com