Skyy Spirits Headquarters

Eighth-Largest US Spirits Company to Bolster Marketing, Sales and Finance Departments with Added Positions in San Francisco Headquarters and Other Regions

SAN FRANCISCO (August 25, 2010) – Following a series of additions to its portfolio and an increase in market share for its existing brands, San Francisco-based Skyy Spirits, LLC, is looking to immediately expand several departments within the organization. The wholly owned subsidiary of Gruppo Campari and eighth largest spirits company in the US is broadening its employee base, looking for great minds to fill roles in its marketing, sales and finance organizations. (www.skyyspirits.com)

“We are in the unique position of being able to hire during this challenging economic environment,” said Skyy Spirits Chief Operating/Chief Marketing Officer, Andrea Conzonato. “We are actively looking to fill rewarding positions that support not only our growing portfolio, but also our increased on-premise and off-premise activities for our established brands.”

In 2010 alone, the company expanded the popular SKYY Infusions® line to seven all-natural flavors with the release of SKYY Infusions Ginger; celebrated the 150th anniversary of Campari; re-launched Espolon™ Tequila into the US market; introduced Glen Grant® Single Malt Scotch Whisky in the US; integrated the recently acquired Wild Turkey® portfolio into the business; and released several new expressions from its comprehensive whisk(e)y line up. This May also marked the largest promotion in Skyy Spirits’ history as SKYY® Vodka partnered with one of Hollywood’s biggest summer blockbusters Sex and the City 2. A 360-degree marketing program married signature cocktails, exclusive blue carpet screenings, cocktail couture consumer sweepstakes, and the first ever limited-edition SKYY Vodka bottle, designed by the movie’s costume designer Patricia Field. SKYY Vodka’s Sex and the City 2 promotion was featured in more than 800 national restaurant chain outlets alone.

What started in 1992 as a tiny company producing the country’s first quadruple-distilled, triple-filtered vodka, Skyy Spirits has grown into an industry leader with a high-quality portfolio of vodkas, tequilas, rums, aperitifs, liqueurs, and an extensive portfolio of whiskies. To join the successful Skyy Spirits team, visit the Careers section of www.skyyspirits.com for full job descriptions and to submit applications. Current open positions include:

• Senior Brand Manager, Wild Turkey

• Senior Brand Manager, Cordials

• Associate Brand Managers

• SAP ECC Sales & Logistic Business Analyst

• Sales Managers

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About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth largest spirits company in the US. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector and the sixth largest spirits company in the world, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

Contact: pr@skyy.com

Photo by David Paul Morris/Bloomberg

July 20, 2010

By Ryan Flinn, Bloomberg News

When flavored vodkas emerged as Skyy Spirits’ second-biggest moneymaker, Chief Executive Officer Gerry Ruvo made a surprise decision: He killed off the business.

Ruvo, acting against the guidance of his chief financial officer, didn’t like how consumers would confuse Skyy’s flavored vodkas with the scads of competitors, such as Absolut. So two years ago, he switched instead to making infused vodka, aiming to impart a more natural taste by steeping the liquor in fruits rather than using syrup.

“People were telling us our flavors were just like everyone else’s, and that didn’t ring in our ears well,” Ruvo said. “It would have been easy for us to just keep producing another flavor every year.”

The gamble paid off: The new category now has double the sales of the discontinued line, Ruvo said.

Even so, he’ll need to take more risks to maintain growth at the San Francisco company. Skyy, which also sells Cabo Wabo tequila, Wild Turkey whiskey and Glenrothes scotch, is still shaking off the recession and faces mounting competition from brands like Smirnoff and Grey Goose.

While alcohol consumption didn’t drop during the economic slump, customers drank more at home, rather than at restaurants and bars. That hurt sales to distributors because they didn’t stock as many bottles. The market for premium vodka also has gotten more competitive on prices, said Bob Kunze-Concewitz, the CEO of Skyy’s parent company, Davide Campari-Milano SpA.

Vodka sold at U.S. supermarkets, gas stations and other retailers – excluding Wal-Mart Stores Inc. – grew 5.7 percent to $1.08 billion in the 12-month period through mid-June, according to SymphonyIRI Group, a Chicago-based research firm. Total spirits generated $3.58 billion, up 2.5 percent.

Large price range

A 750-milliliter bottle of Skyy sells for about $16 in the United States, putting it in the same range as Diageo PLC’s Smirnoff or Pernod Ricard SA’s Absolut. Vodka can range in price from $70 for a 750-milliliter bottle of Chopin to less than $10 for brands like Gordon’s and Seagram’s.

To get ahead of rivals, Skyy regularly invites so-called mixologists to its office to experiment with liquors. They use the company’s entire lineup of beverages to concoct new drinks and share ideas. The company, which has about 70 employees in San Francisco, is looking especially at whiskey as a source of innovation and growth.

While some suggestions haven’t worked out – tobacco bitters, bacon-flavored vodka – a few of the drink ideas have taken off at bars. That includes Blood and Sand, a drink combining Glenrothes scotch with orange juice, sweet vermouth and cherry brandy, Ruvo said.

“It’s brought Scotch whisky to a female consumer we didn’t have before,” he said. Three years ago, these customers would have ordered a Cosmopolitan, Ruvo said.

To handle a surge in whiskey drinking, Skyy is expanding its facility in Kentucky to double production.

These days, the liquor industry has to react much more quickly to trends, said David Ozgo, chief economist at the Distilled Spirits Council in Washington. Whether it’s pomegranate cocktails or tiki drinks, consumer preferences can spread quickly over websites and social networks.

“In today’s environment, trends move across the country at the speed of light,” Ozgo said. “If it’s in San Francisco this month, you can guarantee it’s going to be in Des Moines next month.”

Skyy is the No. 3 vodka brand in the United States, behind Smirnoff and Absolut, according to SymphonyIRI. Aside from the infused lineup, Skyy’s flagship vodka hasn’t kept up with the growth of some rivals. Its sales were down 1.7 percent in the past year at U.S. retailers, while Smirnoff, Grey Goose and Ketel One all jumped about 5 percent. Absolut was down less than 1 percent.

Skyy got its start 18 years ago, when local inventor and entrepreneur Maurice Kanbar sought to develop a hangover-free drink. His innovation: a four-column distillation process that used different temperatures to extract impurities, followed by a triple filtration.

Reducing hangovers

Impurities in spirits can contribute to hangovers, so removing them through filtration is one way to lessen the pain. The company also put the vodka in a blue bottle, helping it stand out from rivals. Skyy expanded its lineup in 1999, when it won sole U.S. distribution rights to Cutty Sark Scotch whisky. Deals to offer Campari’s aperitif and Glenrothes followed that year.

Skyy was acquired by Campari in 2002, giving it more access to European markets, as well as new brands to sell in the United States. Skyy is now the biggest brand for Campari, a 150-year-old company based in Milan. It accounts for 13 percent of total sales, Kunze-Concewitz said in March.

Skyy offers a range of liquors to U.S. drinkers, though none of the other brands has reached the “superstar” status of its vodka, said David Fleming, editor of Impact, a trade publication.

“They’ve really branched out very impressively and picked up a lot of little jewels,” he said. “On the negative side, we really haven’t seen any of them reach critical mass or take off to the point that Skyy has done.”

Skyy first released its infused vodkas in 2008, offering five flavors: citrus, cherry, grape, raspberry and passion fruit. Pineapple and ginger followed. The infusion business helped boost Skyy sales about 18 percent last quarter, Campari reported in May. They face competition from a still- growing range of flavored vodkas, from Absolut’s Berri Acai to Stolichnaya’s White Pomegranik.

Skyy Spirits makes more of an effort than rivals to reach out to local bartenders, said Josh Harris, who runs a cocktail-consulting firm called Bon Vivants with partner Scott Baird.

“They understand that people like us and our contemporaries are in the trenches every day,” Harris said. “So they don’t sit in their ivory tower and try to think what the next big thing is – they come and ask us.”

A lot of other companies don’t do that, Baird said. “They send out their marketing teams, and pay consultants to go out there and figure out what the next trend is, and the guys at Skyy will just call us.”

Ruvo doesn’t stop his fact-finding missions when he’s off the clock. During a recent night out at Rickhouse, a bar in the Financial District, he scoped out what customers were drinking. He sipped Russell’s Reserve, a whiskey sold by Skyy, before joining his wife for dinner.

“It’s my 36th wedding anniversary, but I will still interrogate the bartender at the restaurant about what’s new,” Ruvo said.

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/07/20/BUDE1EGNNO.DTL&tsp=1 ]]> http://pr.skyyspirits.com/2010/08/05/san-francisco-chronicle-skyys-goal-more-than-flavor-of-the-month/feed/ 0 http://pr.skyyspirits.com/2010/08/02/american-honey%e2%84%a2-gives-fans-opportunity-to-make-one-of-the-most-beautiful-women-in-the-world-a-cover-model/ http://pr.skyyspirits.com/2010/08/02/american-honey%e2%84%a2-gives-fans-opportunity-to-make-one-of-the-most-beautiful-women-in-the-world-a-cover-model/#comments Mon, 02 Aug 2010 16:47:38 +0000 DaveKarraker http://pr.skyyspirits.com/?p=639

Vote to Select the Face of the 2011 American Honey Calendar and Enter to Win a Trip to the Actual Calendar Photo Shoot in Los Angeles

NEW YORK CITY (August 3, 2010) - Wild Turkey American Honey®, America’s number-one selling honey liqueur, is pleased to announce a new level of collaboration with its dedicated fans by allowing them to select the cover model for the much-anticipated American Honey 2011 Calendar. The voting will take place online at the American Honey website.

The American Honey calendar, which debuted last year, features stylish photographs of twelve of the most beautiful women in the world in seasonal backgrounds, along with American Honey cocktail recipes. The models were chosen to embody the sweet, sassy and All-American character of American Honey. 2011 marks the first year the cover model will be chosen by the public.

“American Honey drinkers are men and women of taste who really know what they want,” said Maura McGinn, Vodka and Cordials Group Director, Skyy Spirits. “So we wanted to give them the opportunity to decide who would get to be on the calendar cover as the face of the brand. After fans see how beautiful each of these girls is, it is sure to be a very tough decision.”

Legal drinking age consumers will be able to vote at http://www.americanhoney.com through August 15th. Qualified voters will be entered to win an all expenses paid trip for themselves and a friend to the actual calendar photo shoot in Los Angeles, California. While everyone around the world can vote, the contest is restricted to those voters in the United States, where legal. See website for full rules and details.

About American Honey

Produced using real honey and Wild Turkey Bourbon, American Honey is the original and only real bourbon based liqueur. Master Distiller Jimmy Russell has matched the natural essence of American honey with the bold flavors of Wild Turkey Bourbon to deliver a deliciously smooth sweetness with a bite. Bottled at 71 proof and served best chilled, the brand has received numerous awards including the title of “World’s Best Whiskey Liqueur” from the World Whiskey Awards for 2008, 2009, and 2010.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

# # #

Contact: pr@skyy.com

The Glenrothes Alba Reserve

Alba Reserve First Certified Kosher Expression From The Glenrothes Distillery

NEW YORK CITY (June 24, 2010) – The Glenrothes® is proud to announce it is extending the distribution of Alba Reserve Single Malt Scotch Whisky, which recently won Double Gold from the 2010 San Francisco World Spirit Competition. Currently distributed in New York, New Jersey and Massachusetts; the Alba Reserve will now be released in Illinois, Rhode Island, Wyoming and California.

Alba Reserve, from the highly awarded Speyside Scotch Whisky Distillery, created by renowned former Master Distiller, John Ramsay, using mature stocks of The Glenrothes matured exclusively in American oak refill bourbon casks. The only Glenrothes exclusively aged in ex-bourbon barrels, Alba Reserve was certified Kosher from the London Beth Din in March 2009.

In describing the creation of Alba Reserve, Ramsay notes: “The oak barrels are hewn from the Quercus Alba or American white oak which grows primarily in the eastern United States. They deliver coconut and vanilla in abundance for a rich, sweet Single Malt. Interestingly, Alba is also the Gaelic word for Scotland. We believe Alba Reserve hits all the right notes.”

The new Glenrothes Alba Reserve is pale straw, clear and bright in color with a fresh floral bouquet. On the palate it is soft and mellow with notes of crème brulée and berry fruits. The finish is smooth and sweet.

The Glenrothes is an award-winning Speyside Single Malt Whisky of exceptional quality from the town of Rothes in Speyside – Scotland’s whisky heartland. The distillery, established in 1879, was known only to Master Blenders until the early 1990’s, and revered as a Class-A quality enhancer for their premium blends. 

Since its launch as a Vintage Single Malt in 1994, The Glenrothes has been the world’s fastest growing Single Malt Scotch and is now available to be enjoyed by like-minded people in over 50 countries worldwide. At The Glenrothes, where maturity which is more significant than age, all products are a combination of many factors, including our unusually slow distillation process in tall copper pot stills. These many features all deliver our characteristically sweet, fruity and elegant spirit.

Each expression has its own unique personality, underpinned by the distinctive, hallmark characteristics of the distillery – ripe fruits, citrus, vanilla and an exquisite spicy finish all encased in the creamiest of textures and with a complex and well-poised balance. Currently available expressions in the U.S. include: The Glenrothes Select Reserve – The House Style, Alba Reserve, Vintages 1994, 1998, 1985, 1975 and 1979 Single Cask.

The Glenrothes Alba Reserve is available at fine wine & spirits shops. The recommended retail price is $59.99. Follow The Glenrothes on Facebook.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

# # #

Contact: pr@skyy.com

Campari 150 Anniversary Bottles

Year-Long Festivities in the United States Include Celebratory Cocktails by an All-Star Lineup of Mixologists, New Artist Commission, Limited-Edition Art Labels, and Anniversary Events in New York and San Francisco

San Francisco (May 4, 2010) – Campari®, the legendary one-of-a-kind red spirit, announced today details on the festivities in the United States commemorating Campari’s 150-year Anniversary. The revelry will kick-off in New York in May at the Manhattan Cocktail Classic and continue throughout the year. The year-long celebration will include limited-edition bottles with artist designed labels, celebratory cocktails created by some of the most notable mixologists in the United States, sesquicentennial events, and a special visual arts performance commission that continues Campari’s bold and longstanding tradition of supporting contemporary art. 

Celebratory Cocktails

As one of the world’s most distinctive and well-known spirits, Campari has been widely embraced by mixologists around the globe, including those leading the current cocktail revolution. Seven of to the most recognized mixologists in the US have created new Campari cocktails that celebrate 150 years of cocktailing history, with a nod towards a new generation of modern Campari cocktails. The mixologists include Tony Abou-Ganim, Lynnette Marrero, Livio Lauro, Jacques Bezuidenhout, Marco Dionysos, Francesco Lafranconi and Eric Alperin. The cocktails created by each of them will be highlighted at events throughout the year, including sesquicentennial events in New York and San Francisco. Recipes and images of the cocktails are available below and online at facebook.com/campari. 

“Campari is classic and contemporary, stylish, sexy, and embodies all things ‘swank,’” says mixologist Tony Abou-Ganim. “Its unique characteristic adds exceptional complexity, vibrant color, and elevates the cocktail experience from ordinary to incomparable. In the hands of an inspired mixologist, the possibilities of creative new libations are endless.” 

Campari at the Manhattan Cocktail Classic

Campari will be celebrating its 150th Anniversary throughout the 2010 Manhattan Cocktail Classic, New York’s first ever multi-day event celebrating the history, contemporary culture and artful craft of the cocktail. Starting at The Opening Night Gala, a custom-made Negroni Cart will be stationed at the New York Public Library serving one of Campari’s most famous classic cocktails to the crowd. Throughout the evening, the mixologists who created celebratory cocktails will be manning the cart, personally serving Negronis to fans. In addition, Campari has partnered with the Manhattan Cocktail Classic to support one of its signature events, Stories from Behind the Bar, at Little Branch in the West Village. 

The festivities at the Manhattan Cocktail Classic will culminate with a one-of-a-kind Campari anniversary event at the Bowery Hotel with portions of the proceeds going to the national non-profit organization, the United States Bartenders’ Guild. This distinctively different celebration will feature a variety of dynamic performances, including some of the world’s most notable burlesque dancers and a not-to-be-missed collaboration with Art Production Fund highlighted by a specially commissioned performance by New York – based artist Kalup Linzy with surprise guests. This dramatically unique performance and cocktailing adventure will feature Campari’s celebratory cocktails served by the participating mixologists. 

A portion of the proceeds from all of the Campari events at the Manhattan Cocktail Classic will be benefitting the United States Bartenders’ Guild. Tickets to all the events are available at the Manhattan Cocktail Classic’s website http://2010tickets.manhattancocktailclassic.com. Campari will follow up the New York Anniversary event with a San Francisco event during San Francisco Cocktail Week in the fall. 

Limited Edition Bottles with Commemorative Art Labels

To further commemorate Campari’s 150-year anniversary and to reinforce the brand’s dedication to the visual arts, Campari has commissioned three internationally known artists to re-imagine its iconic bottle label.  The Campari Art Label project, curated by Caroline Corbetta, offered three contemporary international artists, avaf, Tobias Rehberger and Vanessa Beecroft the possibility to express their own personal interpretations of Campari in designing the custom labels. Inspired by the essence of the spirit’s red hue and from various milestones achieved by this world-renowned aperitif, the artists created three different art works featuring three diverse aesthetic identities. The Campari bottles with the anniversary labels will be available in 750 ml and 1 L sizes in selected markets, beginning in late July 2010. 

Stay up to date on Campari’s Global Celebration plans by becoming a fan at Facebook.com/Campari.

RECIPES 

Negroni

1 oz Campari

1 oz Cinzano Rosso Vermouth

1 oz Gin

Pour ingredients over ice into a shaker.  Shake and strain in a chilled martini glass. Garnish with an orange twist.

Milano Sesquicentennial

Created by Tony Abou-Ganim

0.75 oz Campari

0.75 oz SKYY Infusions Citrus

0.5 oz Cointreau

0.5 oz Fresh Blood Orange Puree

1 oz Fresh Lemon Sour (2 parts Freshly Squeezed Lemon Juice &1 part Simple Syrup)

1 teaspoon Egg White

Chilled Soda Water

Shake all ingredients, except soda water, until well blended. Strain into a chilled 7oz Fizz glass and top with chilled soda water.

Argonaut 

Created by Marco Dionysos
1 oz Campari
1 oz Pisco
0.75 oz Pineapple Gomme Syrup
0.5 oz Fresh Lemon Juice
0.5 oz Fresh Orange Juice
2 dashes of Orange Bitters
 
Shake ingredients with ice and strain into a highball glass over fresh ice.  Garnish with an orange twist and gold flakes.
 
The Armada  

Created by Lynnette Marrero
1.5 oz Campari
1 oz Hidalgo Cream Sherry
0.75 oz Cabo Wabo Tequila Blanco  
 
Stir with ice and strain into a coupe glass.  Garnish with a grapefruit twist.
 
Amore Campari

Created by Jacques Bezuidenhout
1.5 oz Campari
1 oz No 3. Gin
1 oz Lillet
6 Raspberries
Egg White from one small to medium egg
 
Shake all ingredients thoroughly with ice. Double strain into a chilled cocktail glass. Garnish with 3 Raspberries on a pick.
 
Red Tuxedo

Created by Livio Lauro
1.5 oz Campari
0.5 oz. Bernheim American Wheat Whiskey
0.5 oz. Grand Marnier
0.25 oz. Yakami Orchards Yuzu Juice
0.5 oz. Agave Nectar
1 Orange Wedge
2 Watermelon chunks
 
Muddle one wedge of orange (cut in 3 chunks) and two chunks of watermelon with .5 ounces of Agave nectar in a mixing glass. Add the remaining ingredients and shake well with a scoop of ice.  Pour all ingredients directly in a rocks glass and garnish.
 
Milan Rouge  

Created by Francesco Lafranconi
1 oz Campari
1.25 oz Wild Turkey Reserve Rye
0.75 Marolo Grappa alla Camomilla

Stir all of the ingredients together for a few seconds in a mixing glass filled to 2/3 with ice.  Strain into a chilled cocktail glass or serve on the rocks.  Garnish with Luxardo cocktail cherry served on a cocktail pick placed across the glass’ rim.

Campari Cucumber Cocktail

Created by Eric Alperin

0.5 oz Fresh Lime Juice

0.5 oz Simple Syrup

1 oz Campari

1 oz Gin

Seltzer

2 Bruised/cracked slices of Hothouse English Cucumber

1 Cucumber Wheel

Rim a Collins glass with Campari sugar* on 1/2 to 3/4 of the rim.  Use a wedge of lime to moisten the rim.

Build all ingredients into a shaker tin. Crack or lightly bruise the two slices of cucumber into the tin.  Lightly mix the ingredients with a piece of ice. Strain the ingredients into a Collins glass with ice. Top with seltzer, garnish with a cucumber wheel, and add a straw.

*Pour a whole bottle of Campari into a Pyrex pan and place in the oven at 175 degrees. Let the Campari reduce for 18-24 hours. At the 12th hour, begin cracking the crystallized surface every 1-2 hours to breakup what is reducing in the pan. After 24 hours red hued Campari sugar will be leftover.

# # #

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.  

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About United States Bartenders’ Guild

The USBG is a national non-profit organization founded in 1948 in Southern CA. With over 60 years experience the USBG enhances the image of the bartending profession to the public and heavily supports the wine and spirits industry and related trades. The USBG’s purpose is to improve customer-bartender relations and increase the prestige and knowledge of the professional bartender.We currently have chapters in Austin, Chicago, Cincinnati, Connecticut, Dallas, Denver, Hawaii, Las Vegas, Los Angeles, Miami, Milwaukee, New Orleans, New York, Philadelphia, Phoenix, San Francisco and St. Louis. Our members are dedicated to the craft of mixology and through continuous education and competition amongst our piers we will continue to drive the industry standard to new levels of achievement. Please visit www.usbg.org for more information. 

About Art Production Fund

Art Production Fund (APF) is a non-profit organization dedicated to producing ambitious public art projects, reaching new audiences and expanding awareness through contemporary art. Projects include: SHOW, Vanessa Beecroft, Solomon R. Guggenheim Museum, 1998; FISCHERSPOONER: LA, performance, 2001; Keith + Farrah, collaborative exhibition by Keith Edmier and Farrah Fawcett, Los Angeles County Museum of Art and The Andy Warhol Museum, 2003; PLAN B, Rudolf Stingel summer 2004, Grand Central’s Vanderbilt Hall and The Walker Art Center; Prada Marfa, Elmgreen & Dragset, Valentine, TX, 2005, permanent; Greeting Card, Aaron Young, Park Avenue Armory, 2007; Electric Fountain, Noble & Webster, Rockefeller Plaza, 2008; The Whitney Biennial, Park Avenue Armory, 2008. Kalup Linzy, Member’s Only, Prospect. 1 New Orleans, 2008. Scribble, Karl Haendel, 2009; Kalup Linzy, Kembra Pfahler, Haim Steinbach, Proenza Schouler for Pitti W, Florence, Italy 2009; ART ADDS, Alex Katz, Shirin Neshat, Yoko Ono, New York City, 2010.  Co-Founders: Yvonne Force Villareal & Doreen Remen; Director: Casey Fremont. 

Contact:  pr@skyy.com

Espolon Tequila

Iconic Tequila Brand Returns with Same Great Liquid Presented in Updated Packaging with Imagery that Celebrates
“Real Mexico” 

SAN FRANCISCO (May 3, 2010) – Espolón™, the super-premium tequila that evokes the storied culture of “real Mexico,” is returning to the U.S. market.  Skyy Spirits, the U.S.-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, is proud to bring this 100-percent Weber Blue Agave tequila brand north of the border again with a new look, yet with the same award-winning liquid. 

Espolón was originally introduced in the United States in 2000, garnering praise from Tequila experts and winning a Double Gold Medal at the San Francisco World Spirits Competition as well as a Platinum Rating by the Beverage Testing Institute.  Gruppo Campari, who in 2009 bought the Espolón brand along with the San Nicolas Distillery where it is made, is reintroducing the brand following a three year hiatus in the US. 

Inspired by classic nineteenth century artwork and the iconic rooster, a symbol of Mexican national pride, Espolón imparts true stories of life in real Mexico.  Handcrafted with estate-owned Weber Blue Agave, these heralded premium tequilas are distilled in the Los Altos region of Jalisco, Mexico, and made at the artisan San Nicolas Distillery under the guidance of Master Distiller Cirilo Oropeza. Two marques are now available in select US markets, Blanco and Reposado, both represent an outstanding value at a suggested retail price of $24.99 for a 750ml. 

Espolón Tequila Blanco ($24.99 750ml)— The color is clear with a platinum cast. On the nose are aromas of delicate, sweet agave, floral notes, tropical fruit and lemon zest with a hint of pepper. In the mouth there is a soft feel, light- to medium-bodied palate with bright agave flavor, and notes of pepper, vanilla bean and grilled pineapple. An elegant, clean finish ends with a hint of spice. 40% ALC. /VOL. 

Espolón Tequila Reposado ($24.99 750ml)— The tequila displays a rich, golden-hued color with aromas of spice, caramel and a hint of chocolate. The expressive nose gives way to a bold, round mouth-feel with a medium-dry, full-bodied palate including rich roasted agave, sweet tropical fruit, and intense vanilla and brown spices. The flavor finishes slowly with a sweet, spicy fade creating a hedonistic reposado with añejo-like wood spiciness. 40% ALC. /VOL. 

While Espolón’s liquid remains the same, the packaging and look/feel of the brand have been redesigned and repositioned, with a focus on trumpeting life in real Mexico.  The new decorative label on each Espolón bottle pays tribute to the Mexican artists who inspired the world with true portrayals of the country’s rich history and complex everyday life.  Striking, stark block print artwork features the characters of Guadalupe, Rosarita and the proud rooster, Ramón, reliving Mexico’s rich cultural stories. 

The Espolón Blanco label, entitled “Independencia,” illustrates Guadalupe and Rosarita joining Father Miguel Hidalgo’s valiant campaign for Mexican independence from Spain. The Espolón Reposado label tells the story of “recuerdo” (“remembrance”), in which Guadalupe and Rosarita grace the markets of Mexico City, the new metropolis built on the fallen Aztec capital. Here, the couple schemes to infuse elements of Aztec culture into every market to ensure the remembrance of that great society. The labels serve to provide history and offer insight into the rich and fascinating stories of real Mexico. 

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About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

Contact:  pr@skyy.com

Cocktail Couture

SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field 

SAN FRANCISCO (April 29, 2010) – The girls of Sex and the City are back in town and SKYY® Vodka is bringing everyone a chance to participate in the fabulous fun while experiencing the true meaning of “Cocktail Couture.”  SKYY Vodka is the official spirit partner of the highly anticipated New Line Cinema film Sex and the City 2, in theaters May 27, and is unveiling exciting consumer promotions in honor of movie, including a sweepstakes that is every girl’s dream come true; exclusive advance screenings; a new limited-edition bottle designed by Patricia Field; and every girl’s ultimate fashion accessory – couture-style cocktails. 

Cocktail Couture Sweepstakes

The SKYY Vodka Cocktail Couture Sweepstakes gives fans a chance to enter to win the real Sex and the City experience, including a once-in-a-lifetime trip to New York City, where they will receive a VIP fashion consultation, a new wardrobe and a chance to meet the one and only Patricia Field, the legendary fashion icon and official costume designer for Sex and the City.  Consumers can enter for a chance to win at www.skyy.com or on Facebook at www.facebook.com/skyyvodka.  (Sweepstakes only valid in states that meet legal requirements.  Entrants must be at least 21 years of age.  No purchase necessary.  Full sweepstakes details and legal guidelines available online at www.skyy.com.) 

Limited-Edition Bottle

In honor of the much-anticipated release of Sex and the City 2, Patricia Field has also put her own special twist on the iconic, cobalt blue SKYY Vodka bottle.  The first limited-edition bottle in the history of SKYY Vodka offers fans the rare opportunity to celebrate in high style, and to shake up some deliciously sophisticated cocktails truly worthy of this epic film event.  The limited-edition Sex and the City 2 SKYY Vodka bottle is available at select retailers on May 1, and each bottle is adorned with an exclusive discount off movie tickets through Fandago.com® (where legal).  

Advance Screenings

If fans can’t wait for the film’s national debut, SKYY Vodka is hosting a series of glamorous screenings on Wednesday, May 26, the evening before the box office opens.  Allowing SKYY Vodka fans to be among the first to see the film, these Sex and the City 2 screenings are scheduled to be held in Boston, Chicago, Dallas, Los Angeles, Miami, Las Vegas, Kansas City, Atlanta, Houston and SKYY’s hometown of San Francisco.  Each event will feature VIP Cocktail Couture receptions and fantastic consumer giveaways (where legal).  SKYY Vodka Fans on Facebook will get all of the necessary details first in order to sneak past the velvet rope this May.  Join SKYY at Facebook.com/skyyvodka  or www.SKYY.com for more information. 

Cocktail Couture

Whether or not you can attend one of the glamorous SKYY advance screenings of Sex and the City 2, you can always experience the true meaning of Cocktail Couture at local bars and restaurants around the country with Patricia Field-designed giveaway items and signature cocktails.  In honor of the film’s release, SKYY has created a delectable array of cocktails inspired by the movie, such as the “Glamour Gal,” “Red Over Heels,” “Park Avenue Princess,” “Blonde Ambition” and the “Mr. Manhattan.” Cocktails will be available at fine establishments all across the United States starting in May.  Recipes can be found at www.skyy.com or www.facebook.com/skyyvodka. 

About SKYY Vodka

SKYY Vodka was first conceived in 1992 by an inventor looking to create the world’s smoothest vodka. SKYY revolutionized the spirits industry with its proprietary quadruple-distillation and triple-filtration process that consistently ensures exceptional quality. Distilled in the US with American grain and 100-percent pure filtered water, SKYY Vodka is the leading domestic super-premium vodka in the US. 

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Sex and the City 2

The fun, the fashion, the friendship: Sex and the City 2 brings it all back and more as Carrie (Sarah Jessica Parker), Samantha (Kim Cattrall), Charlotte (Kristin Davis) and Miranda (Cynthia Nixon) take another bite out of The Big Apple—and beyond—carrying on with their busy lives and loves in a sequel that truly sparkles. 

Sex and the City 2 stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon, with John Corbett and Chris Noth. Michael Patrick King directs from his own screenplay, and also produces the film with Sarah Jessica Parker, Darren Star and John Melfi.  New Line Cinema Presents, In Association with Home Box Office, In Association with Village Roadshow Pictures, A Darren Star Production, A Film by Michael Patrick King, Sex and the City 2, to be released nationwide on May 27, 2010 by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Contact:  pr@skyy.com

Multimedia Interactive Center Illustrates the 150 Years of History Behind the Iconic Italian Spirit

SESTO SAN GIOVANNI, ITALY (March 18, 2010) – At its headquarters outside Milan, Italy, Campari® officially christened today the first Galleria Campari, a dynamic, multimedia and interactive museum that traces the history of the brand through the expressions of modern and contemporary art from 1860 to the present day.

For the 150-year anniversary of Campari, the one-of-a-kind brand is taking consumers on an unprecedented artistic journey where art and communication meet; not only a place rich with memories but also with a creative, emotional and vibrant contemporary context. World-famous artwork and iconic advertising on display that have highlighted the Campari brand through the years include reproductions from international artists like Leonetto Cappiello, Bruno Munari and Ugo Nespolo, as well as modern interpretations of these classic pieces.

Galleria Campari aims at being a center of images and emotions, a hub of red passion, where the brand’s history – a combination of savvy intuition, groundbreaking advertising campaigns, acclaimed artistic images and a leading pioneering communication strategy – continues to project the brand into the future.

“We are proud to be able to open a space that will allow everyone to fully experience the essence of our brand,” explains Bob Kunze-Concewitz, CEO, Gruppo Campari. “We are offering our consumers, for the first time, a unique experience linked to the worlds of art, communication and photography that over the years have secured the uniqueness and appreciation of our brand worldwide. The 150-year anniversary is for us an inspiration to keep on growing and experiencing different creative and artistic forms, always following the red passion, the fundamental element of our daily commitment.”

Galleria Campari provides a complete sensory experience: a location where the brand’s character can be perceived even through the sense of smell and sound, completely engaging the visitor. Campari has collected pieces belonging to all the different artistic movements that have characterized its 150-year history. The use of new technologies allows the brand to trace back its history and ongoing relationship with the visual arts.

“Today the real hero is Campari,” explains Armando Peres, Project Director, “which is represented by this extraordinary artistic heritage. Its values are overwhelming and are transmitted through a journey of experiences which also conveys its future goals thus showing continuity between past and present.”

Galleria Campari is located in the 1904 liberty house of via Gramsci, Sesto San Giovanni. This building, formerly the first production plant established by Davide Campari, son of Gaspare, the founder of the company, has been refurbished and enlarged in 2009 by the architect Mario Botta to house the new headquarters. The decision to choose Sesto San Giovanni as the site for Galleria Campari is explained by the historic heritage of both the company and of the municipality.

“The opening of Galleria Campari,” says Giorgio Oldrini, Sesto San Giovanni’s Mayor, “is the result of a common goal of both the local administration and of Campari. Sesto San Giovanni has always been a working-class town and even during these years of great change it does not want to forget its productive past, safeguarding its memory. When Gruppo Campari expressed its willingness to create its headquarters here, we agreed on the opening of this new cultural center that adds up to the network of former industrial sites transformed into recreational and cultural space. It also reinforces the connection between the city and its past and it becomes a stimulus to plan and achieve its future goals. Galleria Campari is therefore another piece supporting the candidacy of Sesto San Giovanni to become a UNESCO World Heritage Site.”

Galleria Campari occupies two floors; the first is devoted to the Campari experience, while the upper floor hosts a temporary exhibition open until June 18, 2010, about a great author of Campari’s communication, Fortunato Depero. Curated by Marina Mojana and Ada Masoero, the exhibition displays around fifty original India inks Fortunato Depero created between 1927 and 1931 for his book ‘Numero Unico Futurista’ (published by the artist from the Trentino region as a homage to Davide Campari), in addition to some works of the same artist belonging to private and public collections.

The Galleria is a collaboration of AP Consulting, under the supervision of Project Director Armando Peres, and Artistic Director Marina Mojana. They were assisted by Exhibition Project Manager Paolo Maria Fumagalli, and Cogitanz, the company in charge of the interactive design project.

Galleria Campari will open to the public starting March 23 on Tuesdays, Thursdays and Fridays from 10:00 AM to 7:00 PM. Visitors will be able to purchase Campari’s artistic images and memorabilia in the gift and book shop. For further info on opening hours and to book guided tours visit www.campari.com.

Notes to Editors

To learn more about the Campari brand visit the Brands History section of the Gruppo Campari website:

http://www.camparigroup.com/en/press_media/history_communication/campari_html.jsp

High definition images of Galleria Campari can be found following the link

http://www.camparigroup.com/en/press_media/image_gallery/galleria_campari.jsp

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

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Contact:  pr@skyy.com

Three Internationally Renowned Artists Reinterpret Campari’s Famous Bottle Label to Help Celebrate the Italian Aperitif’s Sesquicentennial 

Sesto San Giovanni, Italy (March 3, 2010) – As part of the brand’s 150-year anniversary celebration, Campari® announced today it is reinterpreting the label of the world’s most popular aperitif.  Italy’s most famous red spirit has enlisted three contemporary international artists: avaf, Tobias Rehberger and Vanessa Beecroft, for the Campari Art Label Project, a collaborative initiative which highlights the long-standing relationship between the brand and the art world.   A great gift for fans of the visual arts and Campari aficionados, these limited-edition works of art will be on shelves in selected cities for a limited time starting in March worldwide and in July in the US. 

The Campari Art Label project, curated by Caroline Corbetta, offered the three artists the possibility to express their own personal interpretations of Campari in designing the custom labels.  Inspired by the essence of the spirit’s red hue and from various milestones achieved by this internationally famous aperitif, the artists created three different art works featuring three diverse aesthetic identities. 

“This project represents the occasion to give a memento of our 150-year anniversary to our consumers,” says Cesare Vandini, Group Marketing Director, Gruppo Campari. “This milestone anniversary is a starting point not a finishing post. Tradition has allowed us to look at Campari as a continuously evolving brand and our goal is to continue to establish ourselves as a pioneering brand, dictating and interpreting new trends and cultures.” 

For the initiative, Campari selected artists who had already participated in some of the world’s most prestigious art exhibitions, from the Venice Biennale and the Bienal de São Paulo, to several art shows at the most renowned art organizations such as the MoMA, the Guggenheim in New York, the Moderna Museet in Stockholm and the Kunsthalle in Basel.  Campari gave these artists the task of delivering a message that goes beyond the language of art and the end result is three different but complementary labels that together create an exclusive collection that touches upon a variety of facets from the brand’s rich history. 

avaf, an art collective self-described as “nomads,” presents an extravagant and hybrid artwork; a typical example of their style. Their interpretation translated into a strong and independent female image, a cross-breed between the jazz singer Nina Simone and the Egyptian queen Nefertiti: “We wanted to enrich the Campari female world,” explains avaf, “to create something like a goddess, an icon.” Like Campari, avaf’s identity is a secret to almost the entire world; Campari’s recipe has been a highly-guarded secret since its creation, known only to those few involved in the production process, and this collective’s identity is also shrouded in mystery – only one spokesman appears in public and is always disguised by masks created by the artists of the group. 

Vanessa Beecroft, a well-known artist celebrated for her performances and her watercolours, also expressed her own passion for Campari by focusing on the female image, coherent with a frequent theme in Beecroft’s work that uses women’s prototypes to project the artist’s own image. The artist imagined an ethereal female character wrapped in a fantastic head of hair, red, like the glass of Campari she is holding. “A symbol of beauty, elegance and charm, gifts that Campari has been giving to the public for 150 years,” describes Beecroft. 

Artist Tobias Rehberger rounds out the artistic trio, bringing his neo-rationalist world to life by means of digital design. Rehberger’s Campari label is built around the concept of a “magic potion,” a “bewitched beverage” emphasized by the bright colours employed in his art work. “My work is abstract and it is open to various interpretations, like Campari. Similarly to my work, Campari is like no other existing drink: it is unique and recognizable even when mixed in cocktails. My works are alike for their uniqueness,” says Rehberger. 

The Campari bottles with the artistic label will be available in 750 ml and 1 L sizes in selected markets, beginning in late July 2010. 

Note to Editors

For additional information on Campari, please the visit Brands History page

www.camparigroup.com/en/press_media/history_communication/campari_html.jsp

To download high resolution images of Campari Art Label, please visit

www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp 

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com. 

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

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Contact:  pr@skyy.com

SKYY Vodka is Once Again Named the Official Vodka for the Second Installment of Sex and the City Movie Franchise 

MILAN and SAN FRANCISCO, CA (February 16, 2010) – Gruppo Campari and its North American subsidiary Skyy Spirits announced today a comprehensive global marketing deal with Warner Bros. Entertainment for SKYY Vodka® to serve as the official vodka and promotional partner for the highly anticipated new film Sex and The City 2, debuting in theatres in the U.S. on Friday, May 28.  

“After the tremendous success of SKYY Vodka’s partnership with the first Sex and the City film, there was no question that we wanted to continue our support of this lasting cultural phenomenon,” said Bob Kunze-Concewitz, CEO of Gruppo Campari.  “Sex and the City helped to define sophisticated cocktail culture around the world, and that tradition will continue as SKYY teams with Warner Bros. to give fans another reason to celebrate friendship, fashion and ‘cocktail couture’ with Sex and the City 2.”  

This new promotional partnership between Warner Bros. and Gruppo Campari/Skyy Spirits is a multi-faceted program that will showcase “cocktail couture:” the convergence of the iconic Sex and the City style and fabulous SKYY cocktails, the perfect accessory for social occasions.  Key elements of the promotional program include: 

Advertising:  Global co-branded advertising featuring print, broadcast, outdoor, digital and social media vehicles. 

Celebrity Spokesperson:  Renowned Sex and the City Costume Designer Patricia Field will serve as a spokesperson for multiple components of the SKYY campaign, as well as lending her design talents to several promotional elements tied to the film. 

“So many of Sex and the City’s most stylish moments have been when the ladies were out in Manhattan, dressed to the nines, bonding over fun cocktails,” says Field. “SKYY Vodka has always been a brand with style, so I was thrilled to partner with them to create something special that celebrates those special ‘cocktail couture’ moments that truly are the essence of SKYY and Sex and the City.” 

Limited-Edition Bottle:  To commemorate the launch of the motion picture, Patricia Field will design a limited-edition SKYY Vodka Sex and the City 2 bottle, which will be available at retailers around the world in May, just in time for the film’s release.  This is the first themed design change to the iconic cobalt blue SKYY bottle in the brand’s history. 

On-Premise/Off-Premise Promotions:   Sex and the City 2 promotions will feature signature SKYY Vodka cocktails inspired by the film, highlighted by a line of limited edition fashion and cocktail accessories designed by Patricia Field that will be available at bars and restaurants across the US. 

Sweepstakes/Giveaways: SKYY will execute consumer sweepstakes (where legal) in key markets tied to the advertising for a chance to win tickets to the star-studded Sex and the City 2 premieres, a local advance screening or other fabulous prizes.  Consumers in the U.S. will also have a chance to win a New York City shopping spree with Patricia Field.  Consumers can sign up now in the “Membership” section of www.skyy.com or become a fan at Facebook.com/skyyvodka to receive more information. 

Advance Charity Screenings:  In addition to offering consumers around the world tickets to select advance screenings, SKYY Vodka will also host a series of charity screenings of Sex and the City 2 in the U.S. just prior to the film’s national release, making SKYY fans among the first to see the film. The celebratory screenings, scheduled to be held in Boston, Chicago, Dallas, Houston, Los Angeles and San Francisco, will be ticketed events with 100 percent of ticket sales benefitting women’s support charities.  Fans of Sex and the City that want to see an advance screening of the film, have a fabulous SKYY Vodka cocktail and support a good cause all at the same time, should become a fan at Facebook.com/skyyvodka, where details on each charity screening will be released in April.   

About Gruppo Campari
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com.  

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.  

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.  

About Sex and the City 2
Sex and the City 2 stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis, and Cynthia Nixon. Michael Patrick King directs from his own screenplay, and also produces the film with John Melfi, Sarah Jessica Parker and Darren Star.  New Line Cinema presents the film, which will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.  Warner Bros. will release the film nationwide on May 28, 2010. 

© 2010 Warner Bros. Entertainment, Inc. All Rights Reserved.

Contact:  pr@skyy.com