SKYY Infusions, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey® Named “2008 Hot Prospect Brands” by IMPACT Newsletter; SKYY Infusions named “Best New Product” of 2008 by Market Watch Magazine

SAN FRANCISCO (September 25, 2009)—The year 2008 was a monumental one for Skyy Spirits, LLC (www.skyyspirits.com), a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. And, that fact has now been recognized by IMPACT Newsletter and Market Watch Magazine, the industry’s top sources for data, trends, and analysis. This month, three of the company’s brands, SKYY Infusions®, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey®, were named among IMPACT’s “2008 Hot Prospect Brands.” SKYY Infusions was also named Market Watch’s “2008 Best New Product” for its stellar performance in the market place.

The second annual “Hot Prospect” survey recognized brands with US sales between 50,000 and 200,000 nine-liter cases in 2008, while achieving growth of at least 15 percent, after recording solid progress in 2006 and 2007 (where applicable). The All Natural SKYY Infusions vodka line, which was introduced in 2008, sold an impressive 170,000 cases in the first year. X-Rated Fusion Liqueur showed a 44 percent growth over 2007 with sales of 88,000 cases. American Honey, part of the Gruppo Campari’s purchase of Wild Turkey, posted sales of 85,000 cases, a 107 percent increase over 2007. Skyy Spirits is one of just two spirits companies that had three or more products represented on IMPACT’s annual round up of new best performing brands.

Market Watch’s “2008 Best New Product” title was awarded to the brand first introduced in the US during the calendar year with the highest nine-liter case depletions, with SKYY Infusions easily outpacing the next closest competitor by nearly 100,000 cases.

“We knew we had something special with each of these brands before we even took them to the street,” said Gerry Ruvo, Chairman and CEO of Skyy Spirits. “It is extremely gratifying to see the success we’ve had with SKYY Infusions and X-Rated Fusion Liqueur recognized. And keep your eye on American Honey; we are very fortunate to have such a terrific American icon like Wild Turkey in our portfolio.”

About the Skyy Spirits Hot Prospect Brands of 2008:

• Say good-bye to traditional, artificial tasting, boring flavored vodkas. All Natural SKYY Infusions is a unique infused experience made with premium SKYY Vodka and succulent real fruit, creating a delectable sensation ranked number-one in taste by the prestigious Beverage Testing Institute. The SKYY Infusions line includes Citrus, Grape, Cherry, Raspberry, Passion Fruit and NEW Pineapple, introduced in 2009.

• X-Rated Fusion Liqueur is a sensuous, flirty blend of ultra premium French vodka and Sicilian blood oranges, mingled with mango from India and passion fruit from South America. On the rocks or as a flavorful addition to champagne or any cocktail, X-Rated Fusion Liqueur blends tropical fruit flavors with edgy citrus notes to deliver a long, smooth, semi-sweet finish. A favorite for any “Girls Night Out,” X-Rated Fusion Liqueur is as delicious as it is eye-catching, with a vibrant pink color to liven any occasion.

• Wild Turkey American Honey is an exceptionally smooth liqueur blended with pure honey and real Wild Turkey Bourbon Whiskey; perfect served chilled straight from the freezer, over rocks, it is the sweeter, smoother side of Wild Turkey. A deep golden hue, American Honey has a nose of ripe citrus and an exceptionally smooth palate of sweet honey and caramel with subtle bourbon notes and a long, rich finish. Wild Turkey American Honey was named “Best in Class” at the 2008 World Whiskey Awards.

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About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

Contact: pr@skyy.com

The spirit of choice for fun-loving and ever-chic women everywhere who know how to turn any occasion into a party is X-Rated Fusion Liqueur. When preparing for a fabulous night out with the girls, be sure to start things off right with an array of sultry cocktails. After the night has really begun in this spirit, fellow, fabulous females continue the celebration by turning heads and clinking glasses at the hottest spots in town. Trump the conventions of Valentine’s Day in a toast with these flirty, delicious concoctions as you remind yourself and others that true sexiness comes from within, whether you’re partnered or flying solo.

X-Rated Fusion’s sensuous blend of ultra-premium French vodka and blood oranges, mingling with mango and passion fruit from South America, is unapologetically pink, delectable, and easy to mix! Spoil that inner minx while starting the night out right with the X-Otica, the Madame X, XOXO, and the palate-teasing Pink Wink.

X-Otica
1 oz. SKYY Vodka
1.5 oz. X-Rated Fusion Liqueur
¼ oz. Coconut Rum
½ oz. Pear Juice
½ oz. Pineapple Juice
Combine ingredients in shaker with ice. Pour and serve in highball glass with pineapple slice garnish.

Madame X
1 oz SKYY Infusions Raspberry
1 oz. X-Rated Fusion Liqueur
½ oz. Canton [Ginger Liqueur]
¾ oz. Orange Juice
3 sprigs Mint
Pour over ice
Combine ingredients in shaker with ice. Pour and serve in rocks glass with mint garnish.

XOXO
1.5 oz SKYY Infusions Passion Fruit
1 oz. X-Rated Fusion Liqueur
1 oz. Passion Fruit Puree
Splash of sour.
Combine ingredients in shaker. Strain and serve in a martini glass.

Pink Wink
1.5 oz. SKYY Infusions Citrus
1 oz. X-Rated Fusion Liqueur
¾ oz. Pineapple
1 strawberry
Combine ingredients in shaker. Pour over ice, garnish with strawberry.

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Contact: pr@skyy.com

SAN FRANCISCO, CA (May 5, 2008) – X-Rated® Fusion Liqueur® announced today that Anne Bancroft was winner of its poll which ranked the hottest “cougar” in film and television. A number of man-hungry women have graced television and cinema screens over the years to terrorize and titillate scores of younger men and teach younger girls how a real woman gets what she wants. For the past five months, visitors to the SodaHead.com website have voted for their favorite cougar and now the results are in.

Only ten cougars made the initial X-Rated Fusion Liqueur cougar poll list: Eva Longoria, for her role as “Gabrielle Solis” in Desperate Housewives; Rue McClanahan, for her role as “Blanche” in the Golden Girls: Melinda Clarke, for her role as “Julie Cooper” in The O.C; Kim Cattrall, for her role as “Samantha Jones” in Sex and the City; Jennifer Coolidge, for her role as “Stifler’s Mom” in American Pie; Jane Seymour, for her role as “Kathleen Cleary” in Wedding Crashers; Verna Bloom, for her role as “Marion Wormer” in Animal House; Anne Bancroft for her role as “Mrs. Robinson” in The Graduate; and Morgan Fairchild for her role as “Chandler’s Mom” in Friends.

With over 20% of the votes, Anne Bancroft’s “Mrs. Robinson” is the queen of all cougars, proving a classic and sophisticated woman can still leave an impression. Eva Longoria’s “Gabrielle Solis” was a close second with 18% of the votes. Kim Cattrall’s sexually liberated “Samantha Jones” came in third with 14% of the votes. In honor of their accomplishments, X-Rated Fusion Liqueur celebrated our cougars with a cocktail inspired by each of their characters (recipes available).

The final results were:
Anne Bancroft as Mrs. Robinson 20%
Eva Longoria as Gabrielle Solis 18%
Kim Cattrall as Samantha Jones 14%
Jennifer Coolidge as Stifler’s Mom 11%
Morgan Fairchild as Chandler’s Mom 10%
Melinda Clarke as Julie Cooper tied 10%
Jane Seymour as Kathleen Cleary 6%
Rue McClanahan as Blanche 5%
Verna Bloom as Marion Wormer 4%
Katherine Helmond as Mona Robinson 2%

X-Rated Fusion Liqueur is the drink of choice for sexy, self-assured women everywhere and is distributed in the U.S. by Skyy Spirits.

About X-Rated Fusion Liqueur
Sexy, provocative and fabulous, X-Rated Fusion Liqueur is a sensuous blend of ultra premium French vodka and blood oranges, mingling with mango and passion fruit from South Africa. Each refreshing cocktail has a smooth, long-lasting and semi-sweet finish, making it the perfect accessory for women.

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation.

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Contact:  pr@skyy.com