SKYY Spirits News » Wild Turkey

WHOLE TURKEY EAT-OFF: WORLD’S BEST FACE OFF IN WILD TURKEY® 81 EATING WORLD CHAMPIONSHIP

DaveKarraker — Mon, 21 Nov 2011 16:20:58 +0000

NEW YORK CITY (November 17, 2011) – Just two days before America’s biggest eating holiday, where more than 45 million turkeys are expected to be served for Thanksgiving dinner[1], the world’s greatest competitive eaters will go head to head to see who can eat the most turkey at the inaugural Wild Turkey® 81 Eating World Championship, on Tuesday, Nov. 22 in New York City.

The 10-minute competition, which challenges competitors to down 10-pound roast turkeys, is sanctioned by Major League Eating (MLE), will take place at 11:00 a.m. at The Times Center on 41^st Street near Times Square, and will feature a total prize pool of $3,081, with the winner taking home $1,581 and the cherished Wild Turkey 81 Eating World Championship belt.

Headlining the event will be the 100-pound Sonya Thomas, the diminutive number-four MLE ranked eating marvel out of Alexandria, Va. Dubbed “The Black Widow,” Thomas made history earlier this year after winning the first-ever women’s hot dog eating championship belt on July 4. Thomas regularly defeats men twice her size and holds 24 eating world records. Over Labor Day weekend in Buffalo, N.Y., she set a new world record by consuming 183 chicken wings in 12 minutes and beating top-ranked Joey Chestnut.

The turkey eating invitational is title sponsored by the “Official Whiskey of Thanksgiving,” Wild Turkey 81 Bourbon, the newest addition to the Wild Turkey bourbon family. In addition to sponsoring the event, Wild Turkey is also making a charitable donation of 81 turkeys to a NYC metro food bank to help families during the Thanksgiving holiday.

The Wild Turkey 81 Eating World Championship is a timed contest to see who can consume the most turkey meat from a whole turkey. Each roast turkey will be 10-pounds and will be weighed again following the contest to determine accurate results. The second place finisher will take home $750, while $500 and $250 will go to the third and fourth place eaters.

“Our slogan for Wild Turkey is ‘Give ‘Em the Bird’ and that’s exactly what we’re doing with this world-class event – giving 10-pound birds to the world’s best eaters and watching them devour them in an epic battle royale,” said Eddie Russell, Associate Master Distiller of Wild Turkey and creator of Wild Turkey.”I am sure our namesake bird won’t go down without a fight!”

Looking to upset Thomas are two of New York’s top Major League Eaters – “Badlands” Booker and “Crazy Legs” Conti. The 400-pound Booker, a competitive eater and hip-hop artist from Queens, enters the event with world records in glazed doughnuts and pumpkin pies. A 10-year MLE veteran, Conti is a national champion in sweet corn, a food not dissimilar to turkey in competitive eating circles given the heavy emphasis on technique and hand-to-mouth coordination.

“Sonya will face men literally four times her size as she seeks the Wild Turkey 81 Eating World Championship belt,” said George Shea, chairman of Major League Eating. “She will provide a lesson for all those Americans who approach the Thanksgiving meal as a competitive event.”

Event Info:

What:

Wild Turkey 81 Eating World Championship, featuring competitors like Sonya “The Black Widow” Thomas, “Crazy Legs” Conti and “Badlands Booker”

When:

Tuesday, November 22, 2011

Time:

11:00 a.m.

Location:

The Times Center (ground floor Gallery room)

242 West 41st Street

New York, NY 10036

About Wild Turkey 81

Created by Wild Turkey Associate Distiller and Bourbon Hall of Fame member Eddie Russell, Wild Turkey 81 might not be as big as its elder brother Wild Turkey 101, but it’s still the toughest kid in its class. It uses Wild Turkey’s famous high-rye mash bill for a spicy kick and is aged longer than others in the category: up to eight years in hand-selected American oak barrels. Utilizing a bold #4 “alligator” char, the barrels give Wild Turkey 81 the vanilla and caramel smoothness that marks it as real Wild Turkey bourbon. Wild Turkey 81 stands tall on its own, but really shines in mixed drinks where its robust flavors never shy away. Wild Turkey 81 was awarded a Gold Medal and named Best in Class at the International Wine and Spirit Competition.

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Carolans® Irish Cream, Irish Mist® Liqueur, Sagatiba® Cachaça, and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

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Contact: pr@skyy.com

[1] U.S. Department of Agriculture (2010)

Give Us the Bird, Mr. President: Wild Turkey® Bourbon Offers Full-Time Job for Pardoned Turkey at Kentucky Distillery

DaveKarraker — Wed, 16 Nov 2011 19:52:47 +0000

LAWRENCEBURG, KY (November 17, 2011) – Wild Turkey® is helping the US fowl population in a Thanksgiving job creation effort with an offer to hire this year’s President-pardoned turkey as “spokesbird” at its bourbon distillery in Kentucky.

In a tradition dating back to the Truman presidency, the National Turkey Federation donates a live turkey to the President of the United States each Thanksgiving. The Chief Executive grants a pardon and this blessed turkey is spared from the kitchen table fate that its turkey brethren face. Past turkeys have lived out their post-pardon life in relaxation at Mount Vernon, Va. and Frying Pan Park (Fairfax County, Va.). This year, Wild Turkey wants to support its namesake by offering the gobbler a permanent role at its Wild Turkey Distillery in Lawrenceburg, KY.

“As a Wild Turkey employee for 57 years, I can attest with some authority that the distillery is a great place – and this turkey would be a welcomed attraction to our popular visitor’s center as our official spokesbird,” said Jimmy Russell, Master Distiller at Wild Turkey Bourbon. “Also, our recent distillery expansion not only enables us to produce twice the amount of Wild Turkey Bourbon for our fans, but it allows plenty of room for this turkey to spread his feathers out and live out his days in peace, with no threat of future Thanksgiving-related job cuts.”

Added Russell, “In a manner of direct speaking, we invite the President to give us the bird.”

The Wild Turkey Distillery, where this pardoned turkey would reside full-time, has recently undergone a $50 million expansion, making this 134,000 square foot distillery one of the biggest whiskey distilleries in North America. The new distillery has been open since June and while it is no White House, it is a beloved spot on the Kentucky Bourbon Trail helping to bring in tourism dollars to the state of Kentucky.

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Irish Mist® Liqueur, Sagatiba® Cachaça, and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

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Contact: pr@skyy.com

RECENTLY LAUNCHED WILD TURKEY® 81 BOURBON FLYING HIGH WITH COMPETITION AWARDS & INDUSTRY PRAISE

DaveKarraker — Tue, 13 Sep 2011 17:26:01 +0000

LAWRENCEBURG, KY (September 14, 2011) – After only three months, Wild Turkey® is winning the hearts of bartenders, consumers, and critics with its new Wild Turkey 81 Bourbon.

This new whiskey, the brainchild of Wild Turkey Associate Distiller Eddie Russell, recently won a Gold Medal and Best in Class award at the prestigious International Wine & Spirits Competition in London, with the judges noting it possessed an “inviting, complex nose with buttery corn, chocolate, butterscotch and ginger with some floral notes and hint of vanilla. Heavy char gives way to caramel and more vanilla. Full and deep in the mouth with all the nose promised plus some sweet notes that are beautifully balanced by ripe fruit. Some pepper and spice fill in at the rear. Creamy across the palate with long, dry, spice filled finish.”

“The International Wine & Spirits Competition is one of the oldest and most respected competitions in the world due to many of the top mixologists and critics that serve as judges,” says Associate Distiller and Kentucky Bourbon Hall of Fameä member Eddie Russell. “We’re proud of this recognition because it’s a testament to all the hard work that went into developing Wild Turkey 81 as a truly mixable bourbon for bartenders and whiskey cocktail lovers around the world.”

Wild Turkey 81 was born through extensive research – that is if you consider sitting in bars across America talking to bartenders and whiskey fans research. Having already collaborated with his father, famed Wild Turkey Master Distiller Jimmy Russell, on Russell’s Reserve® Bourbon and Rye Whiskey, Eddie wanted to develop a spirit all his own that met the needs of today’s whiskey drinker, who is looking to experience bourbon with mixers and in classic, good-time cocktails more and more.

Wild Turkey 81 uses Wild Turkey’s famous high-rye mash for a spicy kick that lasts and lasts. Hand-selected American oak barrels from the Ozark Mountains receive an “alligator char” before being filled at the distillery in Lawrenceburg, Kentucky. Wild Turkey 81 is the only bourbon in the category to use this expensive, deep char (also called a “#4 char”), resulting in extreme vanilla and caramel flavors that are hallmarks of a Wild Turkey Bourbon.

Wild Turkey 81 is masterfully composed of whiskies up to eight years old, making it the longest-aged bourbon or American whiskey in its class. The result is a whiskey with a deep, rich amber color, and a nose full of fruit, butterscotch, toffee and toasted oak. On the tongue, you discover cigar-box sweetness, caramel, vanilla and pear, with a long finish of rich spice notes and hints of toast.

Wild Turkey 81 is priced at $19.99 (MSRP) and is available now in the US at bars, restaurants and spirits retailers nationwide.

About Skyy Spirits, LLC
The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

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Contact: pr@skyy.com

WILD TURKEY® UNVEILS FIRST MAJOR KENTUCKY DISTILLERY EXPANSION IN DECADES

DaveKarraker — Tue, 21 Jun 2011 21:41:50 +0000

Master Distiller Jimmy Russell and Associate Distiller Eddie Russell

Distillery Capacity Doubled to Meet Growing Demand for Famous Bourbon and Rye Whiskey Brand

LAWRENCEBURG, KY (June 21, 2011) – Wild Turkey® is spreading its wings. The honorable Governor of Kentucky, Steve Beshear, joined famed Wild Turkey Master Distiller Jimmy Russell and executives from brand owner Gruppo Campari at a ceremony today in Lawrenceburg to unveil the state’s first major distillery expansion in decades. Representing a potential boon for the local economy and the tourism industry, the new $50 million distillery will allow Wild Turkey to double its production to meet the growing global demand for its iconic Bourbon and rye whiskies.

“The Wild Turkey Distillery has a distinguished history with the Commonwealth and an even brighter future with the announcement of its recent expansion plans,” Gov. Beshear said. “This company displays its Kentucky roots proudly, and its investment in Kentucky has reaped great success and respect worldwide. This expansion will not only bring the potential of more jobs to our Kentucky families but will also bring continued stability and longevity to this remarkable business.”

The new 134,000 square foot facility expansion makes Wild Turkey not only one of the biggest whiskey distilleries in Kentucky, but in all of North America. It is capable of producing up to 11 million proof gallons of liquid annually, up from the 5 million proof gallons of the previous distillery which was first put into operation back in 1869.

“I was surprised to learn that no major distillery expansion had occurred in Kentucky for several decades,” said Bob Kunze-Concewitz, CEO of Gruppo Campari. “This project reflects the confidence we have in the growth prospects of the iconic Wild Turkey family of brands. We are pleased our distillery expansion will not only be able to meet the increased demand for this great product, but that it will also bring potential economic benefits to the people of the area and the Commonwealth of Kentucky.”

Wild Turkey Bourbon is a leading premium bourbon is US, Australia and Japan. Gruppo Campari, which acquired the Wild Turkey business in 2009, intends to develop the family of brands in its international distribution network.

“This expansion celebrates every individual who has ever worked at our distillery and helped us to craft Wild Turkey Bourbon,” said Master Distiller Jimmy Russell, the Bourbon legend with 57 years of experience, who played an active role in the planning of the facility. “This fine new home of ours means that we’ll continue to raise the profile of Bourbon, creating more of the Wild Turkey that you know and love, and bringing this little piece of Kentucky to more people around the world.”

The expansion of the Wild Turkey distillery is just one piece of news coming out of Bourbon Country this month for the brand. Wild Turkey also recently announced the birth of Wild Turkey 81 in the US – a new, mixable Bourbon from Jimmy’s son, Associate Distiller and fellow Kentucky Bourbon Hall of Famer Eddie Russell. In addition, the entire Wild Turkey line in the US will get a packaging refresh as well as a new marketing campaign called “Give ’em the Bird,” which folks can now see at www.facebook.com/wildturkey. Also, in Australia, the brand is getting a packaging upgrade, new advertising and a new premium brand added to its ready-to-drink product line.

The new distillery features multiple upgrades, including improved emissions controls, water recycling and a renewable fuel system. The first aged Wild Turkey from the new distillery will be available to whiskey fans in 2016. The brands produced at the Wild Turkey distillery include the iconic Wild Turkey 101, Wild Turkey 81, Wild Turkey Rye, Rare Breed®, Kentucky Spirit®, Russell’s Reserve®, and American Honey®. Wild Turkey is distributed in the US by Skyy Spirits.

More than 200 people were in attendance to raise a glass to Wild Turkey’s milestone including Governor Beshear; Lawrenceburg Mayor Edwinna Baker; Gruppo Campari’s Chairman, Luca Garavoglia, and CEO, Bob Kunze-Concewitz; Skyy Spirits CEO and Chairman, Gerry Ruvo; and many other industry partners.

Note to editors

To download high-resolution images of Wild Turkey, visit:
http://www.camparigroup.com/en/press_media/image_gallery/wild_turkey.jsp

For further information on Wild Turkey history visit: http://www.camparigroup.com/en/press_media/history_communication/wild_turkey_html.jsp

About Skyy Spirits, LLC
The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

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Contact: pr@skyy.com

NEW WILD TURKEY® 81 BOURBON TAKES FLIGHT

DaveKarraker — Mon, 06 Jun 2011 21:22:08 +0000

The Bird is Back with Another Way to Enjoy America’s Original Spirit

LAWRENCEBURG, KY (June 7, 2011) – Wild Turkey® is expanding its portfolio with the addition of Wild Turkey 81 Kentucky Straight Bourbon Whiskey. The first whiskey solely crafted by Associate Distiller and Kentucky Bourbon Hall of Fame member Eddie Russell, Wild Turkey 81 was developed with bartenders and consumers in mind, creating a truly mixable spirit that delivers Wild Turkey’s famous kick every time.

Wild Turkey 81 was born through extensive research – that is if you consider sitting in bars across America talking to bartenders and whiskey fans research. Having already collaborated with his father, famed Wild Turkey Master Distiller Jimmy Russell, on Russell’s Reserve® Bourbon and Rye, Eddie wanted to create a spirit all his own that met the needs of today’s whiskey drinker, who is looking to experience bourbon with mixers and in classic, good-time cocktails more and more.

“I discovered those folks who didn’t want the punch of Wild Turkey 101 were sorely disappointed by other whiskies that disappeared like a fox down a hole when mixed with things like cola,” said Eddie Russell. “So with Jimmy’s blessing, I developed Wild Turkey 81 – an everyday whiskey that can stand up to any mixer or in any cocktail with the bold, in-your-face taste that is distinctively Wild Turkey.”

The filled barrels are placed in wood-rack warehouses that use no heaters or air conditioners, unlike others in the category. Continued Eddie, “Mother Nature’s got her hands all over this brand. We like to do things the old fashioned way around here, letting the barrels age solely based on the weather that shows up on our doorstep that day, which creates a more balanced whiskey.”

Wild Turkey 81 is a masterful blend composed primarily of six, seven and eight year old whiskies, making it the longest-aged bourbon or Tennessee whiskey in its class. The result is a whiskey with a deep, rich amber color, and a nose full of fruit, butterscotch, toffee and toasted oak. On the tongue, you discover cigar-box sweetness, caramel, vanilla and pear, with a long finish of rich spice notes and hints of toast.

“I’ve spent the last 30 years working with my son Eddie, and teaching him everything I know about making bourbon,” said Jimmy Russell, himself a 57-year whiskey veteran. “As soon as I tasted Wild Turkey 81, it was clear he was paying attention. I am one proud Dad.”

Wild Turkey 81 shows up to the party wearing brand-spankin’-new duds, in the form of the first package change to the Wild Turkey family in nearly 15 years. The classic bottle shape remains the same, but the label gets a “badass” makeover. It is cleaner and more aggressive than before, with the famous Wild Turkey symbol standing proud. The label gives a stronger nod to which Wild Turkey product you are about to enjoy – 81 or 101 – and shouts out our proud Kentucky heritage like never before. The new packaging will be featured with Wild Turkey 81, Wild Turkey Rye, and the kickass granddaddy of them all: Wild Turkey 101.

“Even a good old boy changes his shirt every now and again,” said Jimmy.

Wild Turkey 81 is priced at $19.99 (MSRP) and is available now in the US at bars, restaurants and spirits retailers nationwide. It will be supported by an extensive marketing campaign featuring print, outdoor and digital advertising, as well as a loud, badass social media campaign.

Wild Turkey 81 joins an already impressive lineup of bourbons and rye whiskies from the Wild Turkey distillery in Lawrenceburg, Kentucky, including the iconic Wild Turkey 101, Rare Breed, Kentucky Spirit, Russell’s Reserve, and American Honey®. Wild Turkey is distributed in the US by Skyy Spirits.

Note to editors

To download high-resolution images of Wild Turkey, visit:

http://www.camparigroup.com/en/press_media/image_gallery/wild_turkey.jsp

For further information on Wild Turkey history visit: http://www.camparigroup.com/en/press_media/history_communication/wild_turkey_html.jsp

About Skyy Spirits, LLC
The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

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Contact: pr@skyy.com

SKYY SPIRITS PORTFOLIO DOMINATES ULTIMATE SPIRITS CHALLENGE & SAN FRANCISCO WORLD SPIRITS COMPETITION

DaveKarraker — Tue, 05 Apr 2011 23:50:40 +0000

Cabo Wabo Reposado Tequila

Cabo Wabo® Tequila Wins Chairman’s Trophy; Espolón™ Tequila Blanco Named Best Silver Tequila; Whiskies Ranked Among the Best in the Industry

SAN FRANCISCO (March 28, 2011)—Skyy Spirits affirmed its reputation of having one of the top portfolios in the industry as it was recognized by many of the world’s top mixologists and spirits judges at two of the premier spirits competitions.

At the recent 2011 Ultimate Spirits Challenge, Skyy Spirits secured the highest honor in the category for its Cabo Wabo® Reposado and consistently scored outstanding scores in all of the top growth spirits categories. The company’s Cabo Wabo was awarded a Chairman’s Trophy as the judge’s selection for the world’s best Reposado tequila. Several other products within the Skyy Spirits portfolio were finalists for a Chairman’s Trophy, including Espolón™ Tequila Blanco, Glen Garioch® 12 Year Old Highland Single Malt Scotch Whisky, Wild Turkey® Tradition and Russell’s® Reserve Bourbon. Additionally, more than 30 of the company’s products were recognized by the Challenge, with 18 of them receiving 90 Points (Excellent, Highly recommended) rating or better.

Skyy Spirits also bolstered its Tequila portfolio honors at the 2011 San Francisco World Spirits Competition with Espolón Tequila Blanco winning Best Silver Tequila and a Double Gold Medal. A number of other Skyy Spirits brands won Double Gold medals, including Flor de Caña Rum, Glen Garioch Highland Single Malt Scotch Whisky, Glen Grant® Single Malt Scotch Whisky and Russell’s Reserve Bourbon. The company’s portfolio received a total of 32 medals.

“We have always believed our portfolio is second to none and this affirms that thinking,” says Skyy Spirits Chairman and CEO Gerry Ruvo. “The judges at these prestigious competitions are the ‘Who’s Who’ in the industry, including mixologists who are pouring our brands every single day. This kind of recognition from our own spirits industry family is a real testament to what we consider to be a one-stop shop when looking for the highest-quality vodkas, tequilas, whiskies, rums, cordials and liqueurs.”

Ultimate Beverage Challenge’s second annual Ultimate Spirits Challenge was held on March 1-4, 2011 at Astor Center in New York City. Nearly 600 entries from over one hundred companies were entered, with wide international representation. Following multiple stages of competitive judging over the course of four days, Ultimate Spirits Challenge Chairman’s Trophy winners were determined based on their aggregate score on the 100-point scale. Led by Judging Chairman F. Paul Pacult and Assistant Judging Chairman Sean Ludford, judges included Jacques Bezuidenhout, Dale DeGroff, Doug Frost, Robert Plotkin, Julie Reiner, Jack Robertiello, Steve Olson, Jennifer Simonetti-Bryan, David Wondrich and more.

The San Francisco World Spirits Competition held its 11th annual competition on March 18 -20, 2011. Managed by Anthony Dias Blue, with Master Mixologist Tony Abou-Ganim as director of judging, this year featured a record number of entries with 1106 products from 61 countries. These were all evaluated by 33 of the finest palates from the spirits industry.

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About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Contact: pr@skyy.com

IT’S JUST FOR US LADIES: SKYY SPIRITS RESPONDS TO TREND, LAUNCHES “WOMEN & WHISKIES” COMMUNITY

DaveKarraker — Wed, 03 Nov 2010 21:11:40 +0000

SAN FRANCISCO, CA (November 2, 2010) – Who says whiskies are just for men!?! In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits, the wholly owned subsidiary of Gruppo Campari and eighth largest spirits company in the US, has recognized the trend and responded by launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit. www.facebook.com/womenandwhiskies

“After nearly a decade of attending whisk(e)y events around the country, we began to see more and more women coming to the table asking great questions. As a result, we wanted to create a community of like-minded women and empower them with knowledge to feel confident when ordering or discussing whiskies,” said Ms. Randal Stewart, PR and Events Manager specializing in whiskies.

Women & Whiskies is supported by the extensive Skyy Spirits portfolio of world-class whiskies that include Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Irish Mist® Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

“With such a deep portfolio of whiskies from nearly every category, we felt we were in a unique position to share our knowledge with a very enthusiastic audience who is looking to move beyond the Cosmo to spirits and cocktails with more flavor and character,” said Nathalie Phillips, The Glenrothes Brand Manager.

The program launched this month with a sold-out event in New York’s trendy Chelsea neighborhood. Professional, sophisticated women gathered to sample different whiskies from Scotland, the U.S. and Japan, find out the differences among the regions and sip delicious whisk(e)y cocktails, including the Glen Grant Zinger, The Glenrothes Rob Roy, and Hibiki Falling Leaves.

Hibiki Falling Leaves

1 ½ oz Hibiki 12 year

2 oz Apple Cider

¼ oz Cinnamon-infused Agave Syrup*

¼ oz fresh Lemon Juice

Shake and serve on the rocks in a rocks glass. Dust with nutmeg and garnish with a lemon wedge. *To make cinnamon-infused agave syrup, boil water with two cinnamon sticks, then combine with agave syrup in a one-to-one ratio.

Glen Grant Zinger

1 oz Glen Grant 10 year old

4 oz Sparkling Apple Cider Juice

Squeeze of Fresh Lime Juice

Serve over ice in a rocks glass and garnish with an apple slice.

The Glenrothes Rob Roy

2 ½ oz Glenrothes Select Reserve

1 tsp Sweet Vermouth

1 tsp Dry Vermouth

Serve in a Collins glass with ice. Garnish with a brandied cherry.

The group will host future events in other U.S. cities. The Women & Whiskies community builds on Facebook, where a lively group of fabulous women (and some supportive men) discuss the virtues of the mighty brown spirit.

Event and cocktail images available upon request.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

WILD TURKEY® ASSOCIATE DISTILLER EDDIE RUSSELL TO BE INDUCTED INTO THE KENTUCKY BOURBON HALL OF FAME

DaveKarraker — Wed, 15 Sep 2010 18:41:52 +0000

: Eddie Russell

Fourth Generation Russell Recognized for Crafting America’s Spirit

LAWRENCEBURG, KY (September 14, 2010) – After 29 years in the Kentucky Bourbon industry, Eddie Russell, Wild Turkey® Bourbon Associate Distiller, will be inducted into the Kentucky Bourbon Hall of Fame, the highest honor given by the legendary Kentucky Bourbon industry. The ceremony will take place on September 17, 2010.

As the son of renowned Master Distiller Jimmy Russell, and the fourth generation Russell to work at the Austin Nichols distillery in Lawrenceburg, Kentucky, Eddie Russell is of an unmatched pedigree in the bourbon industry. Before being promoted to the position of Associate Distiller in 2007, Russell collaborated with his father to create “Russell’s Reserve,” the award-winning, 10-year old small-batch bourbon that serves as a testimony to the family’s heritage of distilling craftsmanship and tradition. Eddie’s experience in and knowledge of the bourbon business makes him a prime candidate for this honor.

Russell’s honor comes nine years after his father’s induction at the inaugural Kentucky Bourbon Hall of Fame ceremony in 2001. The father and son team has spent a combined 85 years crafting the iconic Wild Turkey Bourbon. “We are very pleased to hear of Eddie’s well-deserved honor,” said Andrea Conzonato, Chief Operating Officer of Skyy Spirits. “Passing down Wild Turkey’s traditions from generation to generation ensures that the brand’s integrity is kept alive through timeless processes and an uncompromising focus on quality.”

The Kentucky Bourbon Hall of Fame induction is one of many events that comprise the annual Kentucky Bourbon Festival, which takes place this year from September 14 to 19 in historic Bardstown, KY. Candidates are nominated each year by the bourbon distilleries as well as by the Kentucky Bourbon Festival itself, and are finally selected by the Kentucky Distillers’ Association. In order to be selected for induction, candidates must have spent numerous years working in distillery operations or bourbon promotions, and contributed significantly to bourbon’s stature and awareness worldwide.

Note to editors

To download the high resolution images of Wild Turkey, visit:

http://www.camparigroup.com/en/press_media/image_gallery/wild_turkey.jsp

For further information on Wild Turkey history visit: http://www.camparigroup.com/en/press_media/history_communication/wild_turkey_html.jsp

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

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Contact: pr@skyy.com

KENTUCKY GOVERNOR BESHEAR ANNOUNCES EXPANSION OF WILD TURKEY DISTILLERY® IN LAWRENCEBURG

DaveKarraker — Tue, 05 Jan 2010 19:39:27 +0000

Construction of new warehousing facility will create a nearly $2.3 million investment

FRANKFORT, Ky. (January 5, 2010) – Gov. Steve Beshear and Cabinet for Economic Development Secretary Larry Hayes today announced Kentucky-based Rare Breed Distilling will construct a new 20,000 space barrel storage warehouse at its Wild Turkey® distillery in Lawrenceburg. This new project will add to Wild Turkey’s storage capacity for its maturing whiskey products and will entail a nearly $2.3 million investment in the Commonwealth.

“Kentucky is pleased to partner with Rare Breed Distilling on its latest expansion at the Wild Turkey distillery in Lawrenceburg,” said Gov. Beshear. “The nearly $2.3 million investment will help to further enhance one of Kentucky’s signature industries and provide a positive economic impact in the community.”

In 2007, Wild Turkey, a manufacturer of several Kentucky Straight Bourbon Whiskey products, as well as other premium quality distilled spirits offerings, announced plans to build a new and larger distillery on its site in Anderson County to keep pace with projected increases in the global demand for the plant’s products. The new distillery is currently under construction and scheduled to begin operation in late 2010.

For the new warehouse project, Rare Breed Distilling LLC has recently been approved by the Kentucky Economic Development Finance Authority for tax incentives up to $40,000 under the Kentucky Enterprise Initiative Act (KEIA). KEIA allows approved companies to recoup Kentucky sales and use tax on construction and building costs.

“Wild Turkey is proud of its rich Kentucky heritage and appreciates and values the support that is being shown here by the leaders of the Commonwealth, Anderson County and the city of Lawrenceburg,” said Vice President of Distilling Operations Tom Krekeler.

“The Wild Turkey Brand has been a vital economic partner of our city for many decades,” said Lawrenceburg Mayor Edwinna C. Baker. “An investment in the growth and sustainment of the operations here in Anderson County is an investment in the future economic stability of our community and our region.”

“We are grateful for Rare Breed’s commitment of nearly $2.3 million to enhance the distilling operations in Anderson County,” added Charles Cammack, chairman of the Lawrenceburg-Anderson County Economic Development Authority.

“Wild Turkey Distilling is an outstanding corporate citizen in Anderson County,” said Anderson County Judge Executive Steve L. Cornish. “We are appreciative of this investment and look forward to having Wild Turkey in our community for many more years.”

A community profile for Lawrenceburg can be viewed at http://thinkkentucky.com/EDIS/cmnty/index.aspx?cw=090.

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Contact: pr@skyy.com

Wild Turkey® Kentucky Straight Bourbon Whiskey Releases Limited Edition Wild Turkey “Tradition” Bourbon

DaveKarraker — Thu, 08 Oct 2009 22:55:34 +0000

: Wild Turkey Tradition

Only 14,000 Bottles of Master Distiller Selection Available in U.S.

LAWRENCEBURG, KY (September 30, 2009)—Wild Turkey® Bourbon, The Real Kentucky Straight Bourbon Whiskey, announces the release of Wild Turkey “Tradition,” a limited edition, 14-year-old, 101 proof bourbon. This Master Distiller Selection, only the third in this series of special selections, celebrates the history of the Wild Turkey Distillery and the traditions held dear by the people of Kentucky. Only 30,000 bottles are available worldwide and just 14,000 have been allocated to the U.S. Suggested retail price for a 750ml bottle is $100.

Wild Turkey Tradition has been aged for 14 years in new, white oak barrels with the heaviest (and most expensive) level of char. After aging in the “sweet spot” or what’s sometimes called the “center cut” of our oldest warehouses, the liquid was bottled at 101 proof in order to retain the true bourbon flavor as has always been done at the Wild Turkey Distillery. The unique packaging combines a traditional metallic base and metal cap with cork stopper with a clean contemporary glass bottle design. It is presented in a special wooden box with an insert describing the rich story behind the product.

“When you’re blessed with a talented father and son team of distillers like Jimmy and Eddie Russell, you want to celebrate their talented touch, and that’s what we’ve done with Tradition,” said Joe Uranga, Vice President of Marketing for Wild Turkey. “With such a limited number of bottles produced, we could easily ask more than $100 for this ultra-premium bottling, but that’s not what Wild Turkey is about. We don’t want to see Tradition become a mythical bottle, but instead we want it to be enjoyed by consumers who truly appreciate a fine, hand-crafted bourbon of such impeccable quality.”

As expected Wild Turkey Bourbon Tradition is a classic. The nose includes warming notes of molasses, raisins and mellowed oak married with the fresh essence of peeled oranges, sweet corn, honeydew melon and luscious vanilla. The taste is bold and crisp, filling the mouth with hints of rye, white pepper and orange zest. This bourbon builds on the warming notes in the nose and develops flavors of toffee and vanilla. The finish is very long with toffee and caramel lingering along with subtle undertones of oak and dried tobacco.

Previous limited editions from master and associate distillers Jimmy and Eddie Russell are Wild Turkey Bourbon Tribute (2004) and Wild Turkey Bourbon American Spirit (2007). The release of Wild Turkey Bourbon Tradition coincides with Bourbon Heritage Month.

About Wild Turkey

Uncompromising since 1855, Wild Turkey is the Real Kentucky Straight Bourbon Whisky. Using only natural processes, Wild Turkey products are aged in new white oak barrels which give them a deep russet color while carrying full flavors of vanilla and caramel. Complementing the classic Wild Turkey 101 Bourbon, several variations of the brand now exist including Rare Breed®, American Honey®, and Russell’s Reserve®. Using the same tried and true methods with a little bit of innovation, Wild Turkey is a true American icon, always bearing the mantle of tradition with grace and a noble heritage.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey™, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

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Contact: pr@skyy.com