SAN FRANCISCO, CA (April 6, 2007) – Skyy Spirits’ diverse portfolio of luxury and premium spirits was honored today with top honors from the 7th annual San Francisco World Spirits Competition, the largest spirits competition in the United States. Skyy Spirits’ brands were recognized in each category entered: rum, vodka, tequila, Irish whiskey, single malt scotch cordials & liqueurs.

“To receive any award is an honor, let alone having 30 awards again bestowed by such a distinguished panel of judges. At SKYY we strive for quality, innovation and style and are pleased others have recognized our award-winning portfolio,” said Gerry Ruvo, president and CEO, Skyy Spirits.

Skyy Spirits’ award highlights include:

• The Glenrothes Select Reserve Single Malt Scotch wins “Double Gold” for taste and packaging
• Tullamore Dew Irish Whiskey 12 year wins “Double Gold” for taste
• Martin Miller’s Gin wins second consecutive “Double Gold” for taste and “Gold” for packaging
• SKYY90 Vodka wins a second consecutive “Double Gold” for design
• 1800 Añejo wins “Gold” for taste
• Gran Centenario Añejo Tequila wins “Gold” for taste.
• Gran Centenario Plata and Reposado Tequilas win “Double Gold” for design
• Matusalem sweeps “Gold” for taste with Platino, Clásico, and Gran Reserva

The company’s flagship, SKYY Vodka, is one of the fastest growing spirits globally. Recently announced accolades include consecutive “Hot Brand” wins for both SKYY Vodka and 1800 Tequila.

About San Francisco World Spirits Competition
The San Francisco World Spirits Competition is the first comprehensive, international spirits judging ever held in the United States on an annual basis. Held at the Mandarin Oriental Hotel in San Francisco, there were a total of 701 spirits entered from 52 countries and 6 continents, making this the largest spirits competition in America.

Skyy Spirits, LLC
Skyy Spirits, LLC is one of the world’s fastest growing spirits companies. Launched in
1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits continues to grow its portfolio of luxury and premium spirits with a relentless commitment to quality, innovation and style. Skyy Spirits is a subsidiary of Milan-based Gruppo Campari, with exclusive US distribution rights for leading brands including: SKYY90, SKYY Vodka, SKYY Flavors, Campari, Cinzano Vermouths, Ouzo 12, Aperol, Old Smuggler Scotch Whisky, Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch Whisky, 1800 and Gran Centenario tequilas, Matusalem Rums, Martin Miller’s Gin, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and Yamazaki Single Malt Whisky.

Skyy Spirits is headquartered in San Francisco, California.

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Contact: pr@skyy.com

Crosswired, will premiere in Los Angeles on Friday, April 20th. The installation will be on display through Sunday, May 13th with live performances every Friday night at 8:00 PM. Curated by Constant Flux (Doug Rimerman), Sarah Chambliss, and Surya Buchwald, the musical and video performances include a combination of emerging and well known artists such as Rd, Ken Gibson, Edit, Deru Suryummy, Jarrett Smith and Makanix. Constant Flux is known throughout the Los Angeles electronic music scene as a local pioneer of experimental/ breakbeat composition and audio/visual performance alongside longtime visual artist collaborators. For more than a decade Constant Flux has specifically focused on the translation of architectural forms into audio compositions and reinterpreting them into motion imagery. The interactive installation was designed by Workshop LEVITAS, an AIA-LA Honors Award-winning international design collaborative comprised of architects, engineers, interactive designers and artists. After closing in Los Angeles, the SKYY90 Design Collective and A+D Museum will travel Crosswired to Miami in December to coincide with Design Miami/ and Art Basel Miami Beach.

“Without patrons like the SKYY90 Design Collective, projects like this would not be possible,” said Tibbie Dunbar, Museum Director for the A+D Museum. “Crosswired will be a completely unique experience merging elements of design, architecture, technology, visual performance and audio performance.”

SKYY90 has also partnered with the San Francisco and New York Chapters of the American Institute of Architects (AIA) and the A+D Museum, to present the Diamond Design Series. The series consists of panel discussions during the opening of key architectural exhibitions in New York, Los Angeles and San Francisco. Highlights from the series include a Los Angeles exhibition and retrospective of the work of world renowned architect Richard Meier with the A+D Museum in Los Angeles, Out from Under: Australian Architecture Now, highlighting young Australian architecture talent at the AIA San Francisco’s Center for Architecture + Design and an exhibition exploring the architectural connection between Berlin and New York at the AIA New York’s Center for Architecture. There will be a total of nine of SKYY90’s Diamond Design Series events throughout the year.

“SKYY90 and its design programs reflect the innovation and creativity inherent in modern design and architecture,” said Paul Fuegner, Vice President of Marketing for Skyy Spirits. “SKYY90 is proud to work with strong partners like the American Institute of Architects and the A+D Museum.”

SKYY90 evolved from the principles of modern design, using innovative technologies, production methods and quality ingredients to create a superior tasting product. SKYY90 is made from the world’s first and only 100% distillate, an innovation in vodka-production which enhances the taste of the modern martini. SKYY90’s events and programs celebrate all aspects of modern design, including style, architecture, design, technology and innovation and always draw industry professionals in architecture, design, engineering and journalism. For more information on any of SKYY90’s partners, please visit their websites:

A+D Museum: www.aplusd.org
AIA New York Chapter and the Center for Architecture: www.aiany.org
AIA San Francisco Chapter and the Center for Architecture + Design: www.aiasf.org
Contant Flux www.fluxgruv.com
Workshop LEVITAS: www.workshopLEVITAS.org

To learn how superior taste by design is achieved, visit www.SKYY90.com.

SKYY90
SKYY90 is new, luxury vodka with superior taste by design. Sourced from the highest quality amber winter wheat and using a proprietary state-of-the-art process. The world’s first 100% distillate is blended to 90 proof to deliver a smooth and luxurious tasting martini.

Skyy Spirits, LLC
Skyy Spirits, LLC is one of the world’s fastest growing spirits companies. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits continues to grow its portfolio of luxury and premium spirits with a relentless commitment to quality, innovation and style. Skyy Spirits is a subsidiary of Milan-based Gruppo Campari, with exclusive US distribution rights for leading brands including: SKYY90, SKYY Vodka, SKYY Flavors, Campari, Cinzano Vermouths, Ouzo 12, Aperol, Old Smuggler Scotch Whisky, Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch Whisky, 1800 and Gran Centenario tequilas, Matusalem Rums, Martin Miller’s Gin, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and Yamazaki Single Malt Whisky. Skyy Spirits is headquartered in San Francisco, California.

A+D Museum
The A+ D Museum is a non-profit institution devoted to increasing the general awareness about the importance of architecture and design, encouraging innovative thinking in these disciplines, and excelling as a unique space for exceptional, cutting edge exhibitions, events and programming.

Workshop LEVITAS
Workshop LEVITAS is an international design collaboration of architects, engineers, interactive designers and experimentalists. Perpetrators include: structural engineer Bruce Danziger, interactive designer Steve Boyer, emerging architects and artists Moritz Freund, Shu-Chi Hsu, Vivian Ngo, Mecky Reuss, Camellia Tse, and Jonathan West. LEVITAS stands for lightness. The work of Workshop LEVITAS expresses ephemerality in architecture and design through its exploration of innovative structures and spatial design. Their projects strive to manifest precisely the essence of the physical world by embodying light, chaos and ephemera. The group believes that the process of production is equally integral to the overall design, an approach that allows for the organic and serendipitous development of their projects.

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Contact: pr@skyy.com

SAN FRANCISCO, CA (January 26, 2008) – SKYY Spirits announces the national release of SKYY90, a new superior tasting vodka by design. Every step of the SKYY90 process is designed to optimize natural vodka flavor characteristics delivering an exceptionally smooth, modern martini experience. Styled with principles commonly associated with modern design and architecture, SKYY90’s clear glass bottle showcases the award-winning vodka. As a category leader, SKYY has once again revolutionized vodka production and elevates the taste of the modern martini with the introduction of SKYY90.

“SKYY90 is the drink of choice for those who desire higher quality products and have an appreciation for modern design. It’s for those who choose a lifestyle of luxurious indulgences,” said Paul Fuegner, Vice President Marketing for SKYY Spirits, LLC. “SKYY90’s superior taste profile makes it the preferred vodka among the sophisticated palates of today’s martini drinkers.”

SKYY90 is to vodka, what an iPod is to a walkman. It is what an Eames Lounge chair is to a recliner; an innovation in technology and a triumph of modern design. According to consumer research, products with a modern aesthetic, elegant packaging, and improved quality are preferred over old-world standards and antiquated production methods. Just as modern design utilizes technology and new production methods to evolve products, SKYY has revolutionized the spirits industry once again, by improving distillation methods. After ten years in development and a 25 million dollar investment, the world’s most technologically advanced distillery was designed to achieve an industry breakthrough.

SKYY worked with Master Distiller Randall Schrick to develop a proprietary finishing stage to deliver the world’s first and only 100% distillate. It is then blended with 100% pure water to 90 proof, which best imparts the flavor of the amber winter wheat. By using only the finest ingredients and innovative production methods, SKYY90 is recognized as a superior tasting and award winning vodka. The luxurious taste of SKYY90 has earned recent honors including a 100-point rating from Wine Enthusiast, Gold medals from the San Francisco International Spirits Competition, and 5 star “Highly Recommended” reviews from leading spirits critics F. Paul Pacult and Anthony Dias Blue.

“SKYY90 stands alone in the market because we have enhanced the taste by creating the purest expression of vodka,” said Schrick a national expert on distilling who is a protégé to contributors of “The Alcohol Textbook” the reference used by master distillers worldwide. “SKYY90’s 100% distillate is a higher standard of vodka that will appeal to the discriminating palate of today’s vodka connoisseurs.”

SKYY90 is launching nationally at a time when consumers are demanding luxury and high design in all aspects of modern living. According to a Boston Consulting Group report titled, “Trading Up: The New Modern Luxury”, new luxury goods amass to $350 billion in annual sales and represent a tremendous potential for future growth. These new luxury goods are in 23 everyday categories, from food and clothing to cars, appliances and travel. SKYY90’s national expansion is a result of the overwhelming response by sophisticated consumers in major metropolitan markets like San Francisco, Los Angeles, New York, and Miami. By late spring, martini enthusiasts across the country will be able to experience SKYY90.

SKYY90
SKYY90 is a new, luxury vodka with superior taste by design. Sourced from the highest quality amber winter wheat and using a proprietary state-of-the-art process. The world’s first 100% distillate is blended to 90 proof to deliver a smooth and luxurious tasting martini.

Skyy Spirits, LLC
Skyy Spirits, LLC is one of the world’s fastest growing spirits companies. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits continues to grow its portfolio of luxury and premium spirits with a relentless commitment to quality, innovation and style. Skyy Spirits is a subsidiary of Milan-based Gruppo Campari, with exclusive US distribution rights for leading brands including: SKYY90, SKYY Vodka, SKYY Flavors, Campari, Cinzano Vermouths, Ouzo 12, Aperol, Old Smuggler Scotch Whisky, Cutty Sark Scotch Whisky, 1800 and Gran Centenario tequilas, The Glenrothes Single Malt Scotch Whisky, Matusalem Rums, Martin Miller’s Gins, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and Yamazaki Single Malt Whisky.

Skyy Spirits is headquartered in San Francisco, California.

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Contact: pr@skyy.com

IPod is a trademark of Apple Computer, Inc,
Eames is a licensed trademark of Herman Miller, Inc.