Kristin Cavallari in the SKYY Glass Bikini

Jessica Szohr Turns Up the Heat at the Official Kick-Off Party Featuring Diesel Island as Official Vodka Sponsor SKYY Presents the Sexiest Events of the Week

SAN FRANCISCO (July 13, 2011) – SKYY® Vodka and Diesel will reveal a sexy new swimsuit collection as a part of Diesel’s opening night show this week at Mercedes-Benz Fashion Week Swim. Special guest on the runway, Kristin Cavallari (The Hills), will unveil Diesel and SKYY Vodka’s Capsule Collection: four eye-catching pieces inspired by the vodka’s iconic cobalt blue bottle and logo graphics, infused with strong Diesel DNA.  Following the Diesel runway show, Cavallari and DJ Jessica Szohr (Gossip Girl), will join SKYY, the vodka of Mercedes-Benz Fashion Week Swim, as it presents the Official Kick-Off Party at The Raleigh Hotel, which will also showcase décor themes of Diesel Island, the fashion brand’s latest campaign. 

The exclusive Diesel runway show, taking place at 7 PM on Thursday, July 14 at the Cabaña Grande venue at The Raleigh, will feature a limited-edition collection of men’s and women’s Diesel-designed swimwear inspired by SKYY.  The centerpiece of the show will be the unique, show-stopping piece modeled by Cavallari. 

“I can guarantee the SKYY swimwear created by Diesel is unlike anything you have ever seen,” said Cavallari.  “At Mercedes-Benz Fashion Week Swim, SKYY is taking the sexiest event of the week and making it even sexier.” 

Later that evening, the Official Kick-Off Party, the most coveted invite at Mercedes-Benz Fashion Week Swim, will take place at The Raleigh pool deck and Oasis at 8 PM. The party will feature an array of sensual SKYY Vodka cocktails and a wild beach feel coming directly from Diesel Island, providing the perfect combination for the crowd to dress-down to their summer outfits, along with a DJ set by Gossip Girl star Jessica Szohr. 

Throughout the rest of the week, SKYY will continue to infuse its signature brand of sexy into the event.   From Friday, July 15 to Monday, July 18, SKYY will hold court in its custom VIP cabana in the Raleigh’s Oasis.  Amid extravagant tropical foliage and a cascading waterfall, the SKYY Cabana, featuring models dressed in SKYY swimwear and seductive SKYY cocktails, will pamper celebrities and fashion insiders in style.

At the exclusive Raleigh penthouse, the invite-only lounge hosting private events throughout the week, select media, designers, celebrities and influencers will enjoy a custom SKYY bar and hand-crafted signature cocktails.

For those unable to finagle an invite to these coveted events, Diesel and SKYY will also bring the pulsating energy of Mercedes-Benz Fashion Week Swim to the Diesel store on Friday, July 15 at 801 Washington Avenue for an evening of tantalizing cocktails, shopping and music by Theophilus London.  The event, taking place from 7-9 PM, will feature live models modeling Diesel clothing in the windows and celebrity appearances by Szohr and others.

Watch the SKYY-Diesel fashion show live, and check out exclusive footage from events, media lounges and Mercedes-Benz Fashion Week Swim activities on Diesel.com. Visit http://www.facebook.com/SKYYVodka and http://www.facebook.com/Diesel or Twitter @SKYYVodka and @DieselUSA for more information about SKYY and Diesel at Mercedes-Benz Fashion Week Swim. 

About Skyy Spirits, LLC
The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com 

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

ABOUT DIESEL
Diesel is a truly worldwide organization. From its Headquarters in Breganze, it directly manages around 20 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale, and more than 500 Diesel mono-brand stores. Diesel is part of the holding Only the Brave, which also incorporates 55DSL, Maison Martin Margiela, Viktor & Rolf, and Staff International.

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Contact: PR@skyy.com

Provocative “SKYY SEXY” Global Marketing Program Launches With US Print Campaign, Increased Ad Spending to Promote Core Brand

SAN FRANCISCO, CA (September 28, 2010) – Following more than a decade of creating some of the most memorable, iconic images in advertising history, SKYY® Vodka, the number-one selling domestic super-premium vodka in the US, announced today a new ad campaign featuring bold, vibrant imagery that is provocative, engaging and 100-percent SKYY. Designed to appeal to a new generation of vodka drinkers as well as SKYY’s dedicated fans, the print advertising campaign is shot by world-renowned photographer Raymond Meier and kicks off the global “SKYY SEXY” marketing campaign in support of the core, unflavored brand.

The SKYY SEXY print campaign consists of five unique executions, each showcasing a different graphically arresting interpretation of SKYY’s sexy brand image with the brand’s iconic cobalt blue bottle serving as the focal point of intrigue.

“The new SKYY SEXY advertising is an inspired evolution of our ground-breaking marketing through the years,” said Andrea Conzonato, Chief Operating Officer/Chief Marketing Officer, Skyy Spirits. “We have partnered with the always-intriguing photographer Raymond Meier to create a bold new take on SKYY’s alluring persona, filling each ad with striking images that open the mind to a million sexy possibilities, but always lead you back to our world-famous blue bottle.”

While as incredibly captivating as previous SKYY advertising, the SKYY SEXY ads unveiled today feature a new, vivid imagery borrowing heavily from the pop-art movement. Primary colors leap from the page as they back arresting images of the human form drawing the eye to the focal center of the campaign – the much-loved cobalt blue SKYY Vodka bottle. Modern design aesthetics are evoked through clean lines that may appear to be very simple, but lead the mind to fill in the blanks and become part of the story.

The SKYY SEXY ads will first appear in the October issues of national general consumer print and spirits industry trade publications, such as Cosmopolitan, ESPN, Maxim, InStyle, Out, Rolling Stone, MarketWatch, Beverage Dynamics and Tasting Panel. Those will be followed by additional print publications, as well as online executions, billboards, transit and large-format wall installations in the US through the end of the year. The campaign will roll out globally in 2011 through broad above- and below-the-line marketing initiatives.

SKYY Vodka revolutionized the vodka industry by pioneering the first style-focused bottle matched with exceptionally sexy and thought-provoking advertising shot by the world’s most famous and controversial photographers. Never afraid to push the provocative envelope, SKYY’s advertising served notice that vodka could not only be sophisticated, it could be playful, alluring and downright sexy, tying directly back to how consumers felt during a night out at the club enjoying a vodka cocktail moment. Today, the ads serve as the industry standard for intriguing marketing and are often imitated. “By continuing to challenge the boundaries of commercial advertising with memorable imagery, SKYY will remain the definitive symbol of sexy cocktail style,” continued Conzonato.

“We have always evolved the SKYY campaign but continue to maintain the core equity of sexy cocktail style,” said Chad Farmer, Executive Creative Director, Lambesis, SKYY’s advertising agency of record. “Through the years we have moved from a very stylized, glamorous version of reality to a more sleek and modern aesthetic. This change happened organically, yet methodically, to capitalize on current trends while being true to the SKYY brand essence.”

“Raymond Meier was selected to photograph the campaign because of his ability to bring modern sophistication to the very sexy new SKYY campaign. The pop art color palette and provocative concepts melded perfectly with Raymond’s hard-edge sense of style,” continued Farmer.

Meier last worked with SKYY on the 2008 SKYY Infusions launch advertising campaign. He is recognized as one of the leading photographers in the field of fashion and advertising. Today, in addition to his advertising work for brands such as Calvin Klein, he is a contributing photographer to American and International editions of VOGUE and T:THE NEW YORK TIMES STYLE MAGAZINE.

SKYY Vodka has never been shy about letting the world’s most accomplished and controversial photographers interpret the brand’s sexy image in bold and daring fashion. SKYY’s first campaign, unveiled in 1998, was shot by renowned glamour photographer Moshe Brakha and exhibited striking, evocative characters set against a rich, textured cinematic theme. A second campaign featured the distinctive style of influential still photographer Matthew Rolston, who depicted seductive, provocative characters in his work including a 2003 celebrity campaign featuring Taye Diggs, Gretchen Mol, Kyle MacLachlan, Heather Graham and John Leguizamo. In 2007, SKYY looked to acclaimed photographer and independent filmmaker David LaChapelle to shoot the powerful, tantalizing images that captured the essence of cocktail glamour and the jet set lifestyle which would constitute its third campaign. Because of its bold, sexy imagery, SKYY’s ads have become collectible pieces of artwork.

SKYY SEXY was developed by Lambesis of Carsbad, CA. The images will be unveiled to SKYY’s loyal fans first through SKYY’s Facebook page (www.facebook.com/skyyvodka) and Twitter pages (@skyyvodka). A historical perspective of SKYY’s advertising can be found in The Lounge section of SKYY.com.

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About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

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Contact: pr@skyy.com

Cocktail Couture

SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field 

SAN FRANCISCO (April 29, 2010) – The girls of Sex and the City are back in town and SKYY® Vodka is bringing everyone a chance to participate in the fabulous fun while experiencing the true meaning of “Cocktail Couture.”  SKYY Vodka is the official spirit partner of the highly anticipated New Line Cinema film Sex and the City 2, in theaters May 27, and is unveiling exciting consumer promotions in honor of movie, including a sweepstakes that is every girl’s dream come true; exclusive advance screenings; a new limited-edition bottle designed by Patricia Field; and every girl’s ultimate fashion accessory – couture-style cocktails. 

Cocktail Couture Sweepstakes

The SKYY Vodka Cocktail Couture Sweepstakes gives fans a chance to enter to win the real Sex and the City experience, including a once-in-a-lifetime trip to New York City, where they will receive a VIP fashion consultation, a new wardrobe and a chance to meet the one and only Patricia Field, the legendary fashion icon and official costume designer for Sex and the City.  Consumers can enter for a chance to win at www.skyy.com or on Facebook at www.facebook.com/skyyvodka.  (Sweepstakes only valid in states that meet legal requirements.  Entrants must be at least 21 years of age.  No purchase necessary.  Full sweepstakes details and legal guidelines available online at www.skyy.com.) 

Limited-Edition Bottle

In honor of the much-anticipated release of Sex and the City 2, Patricia Field has also put her own special twist on the iconic, cobalt blue SKYY Vodka bottle.  The first limited-edition bottle in the history of SKYY Vodka offers fans the rare opportunity to celebrate in high style, and to shake up some deliciously sophisticated cocktails truly worthy of this epic film event.  The limited-edition Sex and the City 2 SKYY Vodka bottle is available at select retailers on May 1, and each bottle is adorned with an exclusive discount off movie tickets through Fandago.com® (where legal).  

Advance Screenings

If fans can’t wait for the film’s national debut, SKYY Vodka is hosting a series of glamorous screenings on Wednesday, May 26, the evening before the box office opens.  Allowing SKYY Vodka fans to be among the first to see the film, these Sex and the City 2 screenings are scheduled to be held in Boston, Chicago, Dallas, Los Angeles, Miami, Las Vegas, Kansas City, Atlanta, Houston and SKYY’s hometown of San Francisco.  Each event will feature VIP Cocktail Couture receptions and fantastic consumer giveaways (where legal).  SKYY Vodka Fans on Facebook will get all of the necessary details first in order to sneak past the velvet rope this May.  Join SKYY at Facebook.com/skyyvodka  or www.SKYY.com for more information. 

Cocktail Couture

Whether or not you can attend one of the glamorous SKYY advance screenings of Sex and the City 2, you can always experience the true meaning of Cocktail Couture at local bars and restaurants around the country with Patricia Field-designed giveaway items and signature cocktails.  In honor of the film’s release, SKYY has created a delectable array of cocktails inspired by the movie, such as the “Glamour Gal,” “Red Over Heels,” “Park Avenue Princess,” “Blonde Ambition” and the “Mr. Manhattan.” Cocktails will be available at fine establishments all across the United States starting in May.  Recipes can be found at www.skyy.com or www.facebook.com/skyyvodka. 

About SKYY Vodka

SKYY Vodka was first conceived in 1992 by an inventor looking to create the world’s smoothest vodka. SKYY revolutionized the spirits industry with its proprietary quadruple-distillation and triple-filtration process that consistently ensures exceptional quality. Distilled in the US with American grain and 100-percent pure filtered water, SKYY Vodka is the leading domestic super-premium vodka in the US. 

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Sex and the City 2

The fun, the fashion, the friendship: Sex and the City 2 brings it all back and more as Carrie (Sarah Jessica Parker), Samantha (Kim Cattrall), Charlotte (Kristin Davis) and Miranda (Cynthia Nixon) take another bite out of The Big Apple—and beyond—carrying on with their busy lives and loves in a sequel that truly sparkles. 

Sex and the City 2 stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis and Cynthia Nixon, with John Corbett and Chris Noth. Michael Patrick King directs from his own screenplay, and also produces the film with Sarah Jessica Parker, Darren Star and John Melfi.  New Line Cinema Presents, In Association with Home Box Office, In Association with Village Roadshow Pictures, A Darren Star Production, A Film by Michael Patrick King, Sex and the City 2, to be released nationwide on May 27, 2010 by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

Contact:  pr@skyy.com

SKYY Vodka is Once Again Named the Official Vodka for the Second Installment of Sex and the City Movie Franchise 

MILAN and SAN FRANCISCO, CA (February 16, 2010) – Gruppo Campari and its North American subsidiary Skyy Spirits announced today a comprehensive global marketing deal with Warner Bros. Entertainment for SKYY Vodka® to serve as the official vodka and promotional partner for the highly anticipated new film Sex and The City 2, debuting in theatres in the U.S. on Friday, May 28.  

“After the tremendous success of SKYY Vodka’s partnership with the first Sex and the City film, there was no question that we wanted to continue our support of this lasting cultural phenomenon,” said Bob Kunze-Concewitz, CEO of Gruppo Campari.  “Sex and the City helped to define sophisticated cocktail culture around the world, and that tradition will continue as SKYY teams with Warner Bros. to give fans another reason to celebrate friendship, fashion and ‘cocktail couture’ with Sex and the City 2.”  

This new promotional partnership between Warner Bros. and Gruppo Campari/Skyy Spirits is a multi-faceted program that will showcase “cocktail couture:” the convergence of the iconic Sex and the City style and fabulous SKYY cocktails, the perfect accessory for social occasions.  Key elements of the promotional program include: 

Advertising:  Global co-branded advertising featuring print, broadcast, outdoor, digital and social media vehicles. 

Celebrity Spokesperson:  Renowned Sex and the City Costume Designer Patricia Field will serve as a spokesperson for multiple components of the SKYY campaign, as well as lending her design talents to several promotional elements tied to the film. 

“So many of Sex and the City’s most stylish moments have been when the ladies were out in Manhattan, dressed to the nines, bonding over fun cocktails,” says Field. “SKYY Vodka has always been a brand with style, so I was thrilled to partner with them to create something special that celebrates those special ‘cocktail couture’ moments that truly are the essence of SKYY and Sex and the City.” 

Limited-Edition Bottle:  To commemorate the launch of the motion picture, Patricia Field will design a limited-edition SKYY Vodka Sex and the City 2 bottle, which will be available at retailers around the world in May, just in time for the film’s release.  This is the first themed design change to the iconic cobalt blue SKYY bottle in the brand’s history. 

On-Premise/Off-Premise Promotions:   Sex and the City 2 promotions will feature signature SKYY Vodka cocktails inspired by the film, highlighted by a line of limited edition fashion and cocktail accessories designed by Patricia Field that will be available at bars and restaurants across the US. 

Sweepstakes/Giveaways: SKYY will execute consumer sweepstakes (where legal) in key markets tied to the advertising for a chance to win tickets to the star-studded Sex and the City 2 premieres, a local advance screening or other fabulous prizes.  Consumers in the U.S. will also have a chance to win a New York City shopping spree with Patricia Field.  Consumers can sign up now in the “Membership” section of www.skyy.com or become a fan at Facebook.com/skyyvodka to receive more information. 

Advance Charity Screenings:  In addition to offering consumers around the world tickets to select advance screenings, SKYY Vodka will also host a series of charity screenings of Sex and the City 2 in the U.S. just prior to the film’s national release, making SKYY fans among the first to see the film. The celebratory screenings, scheduled to be held in Boston, Chicago, Dallas, Houston, Los Angeles and San Francisco, will be ticketed events with 100 percent of ticket sales benefitting women’s support charities.  Fans of Sex and the City that want to see an advance screening of the film, have a fabulous SKYY Vodka cocktail and support a good cause all at the same time, should become a fan at Facebook.com/skyyvodka, where details on each charity screening will be released in April.   

About Gruppo Campari
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com.  

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur ^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.  

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.  

About Sex and the City 2
Sex and the City 2 stars Sarah Jessica Parker, Kim Cattrall, Kristin Davis, and Cynthia Nixon. Michael Patrick King directs from his own screenplay, and also produces the film with John Melfi, Sarah Jessica Parker and Darren Star.  New Line Cinema presents the film, which will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.  Warner Bros. will release the film nationwide on May 28, 2010. 

© 2010 Warner Bros. Entertainment, Inc. All Rights Reserved.

Contact:  pr@skyy.com

SKYY Infusions, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey® Named “2008 Hot Prospect Brands” by IMPACT Newsletter; SKYY Infusions named “Best New Product” of 2008 by Market Watch Magazine

SAN FRANCISCO (September 25, 2009)—The year 2008 was a monumental one for Skyy Spirits, LLC (www.skyyspirits.com), a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. And, that fact has now been recognized by IMPACT Newsletter and Market Watch Magazine, the industry’s top sources for data, trends, and analysis. This month, three of the company’s brands, SKYY Infusions®, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey®, were named among IMPACT’s “2008 Hot Prospect Brands.” SKYY Infusions was also named Market Watch’s “2008 Best New Product” for its stellar performance in the market place.

The second annual “Hot Prospect” survey recognized brands with US sales between 50,000 and 200,000 nine-liter cases in 2008, while achieving growth of at least 15 percent, after recording solid progress in 2006 and 2007 (where applicable). The All Natural SKYY Infusions vodka line, which was introduced in 2008, sold an impressive 170,000 cases in the first year. X-Rated Fusion Liqueur showed a 44 percent growth over 2007 with sales of 88,000 cases. American Honey, part of the Gruppo Campari’s purchase of Wild Turkey, posted sales of 85,000 cases, a 107 percent increase over 2007. Skyy Spirits is one of just two spirits companies that had three or more products represented on IMPACT’s annual round up of new best performing brands.

Market Watch’s “2008 Best New Product” title was awarded to the brand first introduced in the US during the calendar year with the highest nine-liter case depletions, with SKYY Infusions easily outpacing the next closest competitor by nearly 100,000 cases.

“We knew we had something special with each of these brands before we even took them to the street,” said Gerry Ruvo, Chairman and CEO of Skyy Spirits. “It is extremely gratifying to see the success we’ve had with SKYY Infusions and X-Rated Fusion Liqueur recognized. And keep your eye on American Honey; we are very fortunate to have such a terrific American icon like Wild Turkey in our portfolio.”

About the Skyy Spirits Hot Prospect Brands of 2008:

• Say good-bye to traditional, artificial tasting, boring flavored vodkas. All Natural SKYY Infusions is a unique infused experience made with premium SKYY Vodka and succulent real fruit, creating a delectable sensation ranked number-one in taste by the prestigious Beverage Testing Institute. The SKYY Infusions line includes Citrus, Grape, Cherry, Raspberry, Passion Fruit and NEW Pineapple, introduced in 2009.

• X-Rated Fusion Liqueur is a sensuous, flirty blend of ultra premium French vodka and Sicilian blood oranges, mingled with mango from India and passion fruit from South America. On the rocks or as a flavorful addition to champagne or any cocktail, X-Rated Fusion Liqueur blends tropical fruit flavors with edgy citrus notes to deliver a long, smooth, semi-sweet finish. A favorite for any “Girls Night Out,” X-Rated Fusion Liqueur is as delicious as it is eye-catching, with a vibrant pink color to liven any occasion.

• Wild Turkey American Honey is an exceptionally smooth liqueur blended with pure honey and real Wild Turkey Bourbon Whiskey; perfect served chilled straight from the freezer, over rocks, it is the sweeter, smoother side of Wild Turkey. A deep golden hue, American Honey has a nose of ripe citrus and an exceptionally smooth palate of sweet honey and caramel with subtle bourbon notes and a long, rich finish. Wild Turkey American Honey was named “Best in Class” at the 2008 World Whiskey Awards.

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About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

Contact: pr@skyy.com

SKYY Vodka to Serve as Official Spirit of Gay Pride Festivals, Gay and Lesbian Film Festivals and many other LGBT Programs

SAN FRANCISCO, CA (June 17, 2009) – SKYY® Vodka has announced its increased support of events and programs supporting the national Gay, Lesbian, Bisexual and Transgender communities and a cause near to their hearts, HIV awareness. For 2009, SKYY is devoted to developing and expanding its partnerships with numerous gay and lesbian organizations across the country, including the STOP AIDS Project in San Francisco, Frameline33 – San Francisco’s International LGBT Film Festival, Equality California, Heritage of Pride in New York, amfAR – The Foundation for AIDS Research, AIDS Project Los Angeles and the LGBT Center in New York.

“SKYY Vodka and the LGBT community have been supporting each other since our launch in 1992,” said Gerry Ruvo, Chairman and CEO of Skyy Spirits. “We are grateful to be able to participate in these unique partnerships and celebrate National Gay Pride Month from coast to coast in true SKYY Vodka style.”

In San Francisco, SKYY Vodka is proud to participate in the legendary showcase for lesbian, gay, bisexual and transgender cinema in this year’s Frameline33 – the San Francisco International LGBT Film Festival. As the Premier Sponsor, SKYY Vodka will be the exclusive spirit of Frameline33, pouring cocktails and providing support at both the festival and at other Frameline33 events throughout the year. Frameline33 runs from June 18-28, screening hundreds of films from over 20 countries during the eleven days of the festival, at the historic Castro Theatre, Roxie Theatre and the Victoria Theatre in San Francisco, and in Berkeley at Rialto Cinemas Elmwood. In honor of the festival, SKYY Vodka has created a signature cocktail, “The Frameline Passion,” made with All Natural SKYY Infusions^TM Passion Fruit, which will be sold in gay and lesbian bars and restaurants throughout San Francisco with proceeds going to support the Frameline Festival. Participating bars and restaurants include Mix Bar, Harvey’s, Midnight Sun, Lime, Q Bar, Badlands, Twin Peaks Tavern and the Eureka Restaurant and Lounge, all located in San Francisco’s Castro district. In addition to Frameline, SKYY Vodka is also the official spirit of San Francisco’s STOP AIDS Project, which just wrapped up its Dining Out for Life program where over 100 bars and restaurants participated to raise $225,000 for the pioneering HIV and AIDS awareness and prevention organization.

In New York, SKYY Vodka continues in its second year as the official spirit of Heritage of Pride, New York City’s official gay pride organization. As the official spirit, SKYY Vodka will be served at all Heritage of Pride events, including Rapture and Dance on the Pier. In honor of Heritage of Pride and other gay pride celebrations around the country, SKYY Vodka has collaborated with well-known entertainers in the LGBT community to create specialty cocktails. For Trannyshack founder Heklina, SKYY Vodka will promote “Heklina’s Ruby Sipper,” made with SKYY Infusions Pineapple. In honor of primetime star Candis Cayne, SKYY Vodka will feature the “Candis Cayne’s Kiss the Girl” with X-Rated® Fusion Liqueur® and SKYY Infusions Citrus. Celebrating Wigstock founder and legendary comedienne Lady Bunny, SKYY Vodka will highlight the “Lady Bunny’s Boy Chaser” with SKYY Infusions Grape.

In addition to these initiatives, SKYY Vodka will continue to support events for the LGBT community in several cities. This year SKYY Vodka has already partnered with several organizations, including AIDS Project Los Angeles, Equality California, Fusion, the Los Angeles LGBT People of Color Film Festival by Outfest, AIDS Community Research Initiative of America and amfAR.

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey^TM, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

Contact:  pr@skyy.com

First All Natural Pineapple Infused Vodka to Hit Store Shelves Nationwide in February

SAN FRANCISCO, CA (February 17, 2009) – Move over rum. There is a new, lighter tropical spirit on the horizon bursting with the exotic taste of the islands. SKYY® Vodka is proud to announce the latest addition to its SKYY Infusions^TM All Natural line – succulent Pineapple. Launching this month, SKYY Infusions All Natural Pineapple is the first Pineapple infused vodka available nationwide. It joins the SKYY Infusions portfolio of Citrus, Cherry, Passion Fruit, Raspberry and Grape, an assortment of all natural infusions made from real fruit that was already ranked #1 in taste by the prestigious Beverage Tasting Institute. 

Perfect for a flavorful escape from the day-to-day, SKYY Infusions Pineapple was developed for the modern tropical cocktail as an alternative to heavy rums. The moment you open the bottle, the aroma is lively, juicy and an explosion of fruit reminiscent of an island vacation. SKYY Infusions Pineapple is created through a proprietary process, using real fruit and smooth SKYY Vodka, creating a true-to-fruit taste experience bursting with the explosive essence of sweet Pineapple.

“As the first Pineapple infused vodka made with real fruit, SKYY Infusions Pineapple showcases the sweet, refreshing flavor of one of the most popular and versatile fruits on earth,” said Jason Daniel, Senior Brand Manager for SKYY Vodka. “Our All Natural SKYY Infusions capture the taste of succulent real Pineapple like no ordinary flavored vodka ever could. It is the perfect base for a wide range of tropically inspired cocktails that can be enjoyed anywhere, anytime.”

Major cities on both coasts are experiencing a Tiki renaissance of late with classic cocktails, like Scorpion Bowls, Mai Tais, Pina Coladas and punches popping up on cocktail menus everywhere. Tiki lounges and restaurants like Luau in Beverly Hills and The Rusty Knot in New York are being reinvented for the modern Tiki lover.

“People enjoy Tiki cocktails because they are fun,” said Barbi Caruso, Bar Manager and Head Mixologist at Luau in Beverly Hills. “Coming to places like Luau is like a mini-vacation. You might not be able to afford a trip to Hawaii but you can still share a Scorpion Bowl with friends.”

Mixologists and bartenders at restaurants and bars around the country have already embraced SKYY Infusions Pineapple and have integrated it into their nightly rituals. SKYY Infusions Pineapple will be available nationwide starting in February. It will be available in a 50ml ($1.99 MSRP), 750ml ($18.49 MSRP) and 1L ($26.49 MSRP) size bottle.

SKYY Infusions was launched in April 2008 by Skyy Spirits, a wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. All six of the All Natural SKYY Infusions are made with premium SKYY Vodka infused with real, sun-ripened fruit. The five original SKYY Infusions, Citrus, Cherry, Passion Fruit, Raspberry and Grape, were submitted for taste testing versus their competition to the Beverage Testing Institute (BTI) in Chicago. In a clean sweep, SKYY Infusions topped every major flavored vodka in their respective categories. This is completely unprecedented: in BTI history, no company has ever had their entire product line place at the top in every category entered.

The entire SKYY Infusions collection can be enjoyed on the rocks, or with club soda, lemon-lime soda or in a myriad of other delicious, sophisticated cocktails. Learn more at www.skyyinfusions.com.

Join SKYY Vodka on Facebook at http://www.facebook.com/pages/SKYY-Vodka/47892487749

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About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Milan: CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation. For more information visit, www.skyyspirits.com or www.camparigroup.com.

Contact: pr@skyy.com

“After successfully executing a very exciting film marketing program earlier this year with such projects as Sex and the City, we are thrilled to end the year supporting such a powerful and important film as Milk. It is a privilege to be working closely with Focus Features on a series of promotional activities to help honor someone from our own hometown of San Francisco as historically significant as Harvey Milk,” said Gerry Ruvo, Chairman and CEO of Skyy Spirits. “This partnership will not only allow us to engage millions of consumers and highlight our premium spirits brands, but equally as important, it provides us the opportunity to support the LGBT community.”

Skyy Spirits’ promotional partnership will include a Milk cocktail charity program conducted in bars and nightclubs for legal drinking age consumers located in San Francisco, Los Angeles, New York, Washington DC and Chicago. From November 15th until December 15th, Skyy Spirits will promote the Milk signature cocktail, “Talk of the Castro,” an inspired blend of SKYY Vodka, raspberry liqueur, orange juice, lime, and mint. For every cocktail sold, Skyy Spirits will donate one dollar to LGBT organizations, including the Gay & Lesbian Alliance Against Defamation (GLAAD).

The cocktail charity promotion will be advertised in local LGBT and nightlife print publications, as well as on-premise, and will feature an integrated ad highlighting SKYY Vodka while promoting the film’s release on November 26th (in select cities) and December 5th and 12th (in additional cities). Additionally, Skyy Spirits’ wide portfolio of brands will serve as the official spirits of the benefit world premiere of the film at San Francisco’s historic Castro Theatre on October 28th, followed by a post-premiere party at City Hall, where Harvey Milk made a difference as city supervisor.

Over the years, Skyy Spirits has demonstrated its strong commitment to the LGBT community through a variety of sponsorships, advertisements and charitable partnerships. Earlier this year, SKYY Vodka partnered with New Line Cinema for a multi-dimensional marketing campaign for the release of Sex and the City that included SKYY Vodka-sponsored charity screenings in Los Angeles and San Francisco benefitting AIDS Project Los Angeles, Stop AIDS and San Francisco AIDS Foundation. SKYY Vodka was one of the first spirits brands in the US to develop dedicated LGBT advertising and is a recognized supporter of such events as New York Gay Pride 2008.

About Milk
In 1977, Harvey Milk was elected to the San Francisco Board of Supervisors, becoming the first openly gay man to be voted into major public office in America. His victory was not just a victory for gay rights; he forged coalitions across the political spectrum. From senior citizens to union workers, Harvey Milk changed the very nature of what it means to be a fighter for human rights and became, before his untimely death in 1978, a hero for all Americans. Academy Award winner Sean Penn stars as Harvey Milk under the direction of Academy Award nominee Gus Van Sant in Milk, filmed on location in San Francisco from an original screenplay by Dustin Lance Black, and produced by Academy Award winners Dan Jinks and Bruce Cohen. The film also stars Emile Hirsch, Josh Brolin, Diego Luna, and James Franco.

About GLAAD
The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation. For more information, please visit www.glaad.org.

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Milan: CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

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Contact:  pr@skyy.com

SAN FRANCISCO, CA (August 20, 2008) – Skyy Spirits, the definitive marketer and distributor of super-premium and luxury spirits brands in North America, welcomes a new member to its marketing team. Jason Daniel joins the progressive spirits company immediately as Senior Brand Manager for SKYY® Vodka, the industry’s number-one domestic premium vodka. In this role, Daniel will direct the national marketing programs supporting the flagship SKYY Vodka brand, as well as the new SKYY InfusionsTM, an all-natural infused experience made with premium SKYY Vodka and succulent real fruit, and SKYY90®.

“Jason is a welcome addition to our dynamic marketing department,” said Gerry Ruvo, President and CEO, Skyy Spirits. “His vast big brand experience, coupled with an in-depth knowledge of consumer behaviors and innovation, make him an ideal candidate for the SKYY Vodka team.”

Prior to joining Skyy Spirits, Daniel was with Constellation Brands where he served as Marketing Director for Clos du Bois Wines, the country’s number-one super-premium wine brand. In addition to his beverage experience, Jason was a brand manager at Del Monte Foods, one of the nation’s largest consumer packaged goods companies. Jason holds a Bachelor of Arts degree from Loyola University and an MBA from University of California Berkeley.

The 2008 year has already been an exceptionally successful one for the San Francisco-based vodka in the iconic cobalt blue bottle. In spring 2008, the company launched SKYY Infusions, which come in all-natural Citrus, Cherry, Grape, Raspberry and Passion Fruit. At the same time, the SKYY Vodka bottle received its first major redesign in 15 years, making it sleeker and more contemporary. In May, SKYY Vodka launched a comprehensive marketing deal with New Line Cinema to serve as the official spirits sponsor and promotional partner for the blockbuster film Sex and the City. And this summer, SKYY Vodka was the official spirits sponsor of the 2008 New York City Gay Pride events.

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Milan: CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation.

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Contacts: pr@skyy.com

SAN FRANCISCO, CA (June 11, 2008) – After a week-long premiere celebration, Skyy Spirits, the definitive marketer and distributor of super-premium and luxury spirits brands in North America, toasts the women of Sex and the City for a surge in market performance thanks to SKYY’s official sponsorship of the record-breaking New Line Cinema film.

In conjunction with the premiere of the Sex and the City movie on May 30, Skyy Spirits created a comprehensive marketing campaign that included product placement of the iconic SKYY® Vodka brand in the film, in addition to a raft of marketing, promotional and public relations campaigns, including national print, outdoor, and online advertising; consumers sweepstakes; charity screenings; off-premise offers; and custom on-premise programs featuring SKYY Vodka cocktails named after each of Sex and the City’s leading ladies.

“The in-market success we have seen since we announced our partnership with New Line and Sex and the City has been outstanding,” said Gerry Ruvo, President and CEO, Skyy Spirits. “Sales in March and April for SKYY Vodka jumped double digits based on the excitement surrounding our promotions tied to the film. There really could not have been a better partner to enhance our existing marketing efforts.”

Placement of the SKYY Vodka Sex and the City cocktails, appropriately named the Carrie, Miranda, Charlotte and Samantha, beat all previous company records for on-premise adoption. In just 30 days, more than 3,000 bars, restaurants and nightclubs signed up to carry the distinctive, signature drinks, which were matched with exciting marketing collateral.

Houlihan’s Restaurants linked its popular “Diva Nights” program with the national Sex and the City promotion, propelling a 65 percent lift in overall sales for Skyy Spirits brands at the popular casual dining chain.

“This was a perfect opportunity for Houlihan’s,” said Jen Gulvik, VP of Marketing for Houlihan’s Restaurants, Inc. “Skyy Spirits brought us Sex and the City, which we in turn customized for our existing ‘Diva’ program we’ve built over four years to become known as a destination for girls’ night out. The shoe could not have fit any better, and the resulting lift in business has been outstanding.”

To add more excitement and buzz around the movie’s premiere, Skyy Spirits sponsored a national sweepstakes that gave two lucky winners an all-expense paid trip for two to the star- studded New York premiere on May 27. SKYY Vodka and other Skyy Spirits products, such as Campari® and Cabo Wabo® Tequila, stole the show at the glitzy premiere after-party with stars of the film enjoying their namesake cocktails along with the glitterati of the movie world.

Skyy Spirits also hosted two special charity screenings of the movie in advance of the general release. The San Francisco event on May 28 was hosted by Sex and the City star Willie Garson (Stanford Blatch) and raised $15,000 for STOP AIDS and the San Francisco AIDS Foundation. The Los Angeles event on May 29 was hosted by Sex and the City star Kristin Davis (Charlotte York) and producer/writer/director of the film Michael Patrick King. That event, also attended by Lisa Kudrow (Friends), raised more than $20,000 for AIDS Project Los Angeles (APLA).

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation.

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Contact:  pr@skyy.com