Kim Kardashian's Midori Campaign

Fun and Flirty Kim Kardashian Partnership Launches, Exposing Millions to World’s Favorite Green Spirit and Kim’s Midori Super Sour Cocktail 

SAN FRANCISCO (March 8, 2011) – Green is definitely the “in” color, as international superstar and fashion icon Kim Kardashian launches her exclusive new campaign nationwide for Midori®, the original green, melon liqueur.  Throughout the year, Kim will serve as the official face of the tantalizing spirit, appearing prominently in Midori’s “Stand Out” marketing program through advertising, social media and in-person appearances.  Kim will also unveil her new favorite cocktail, the Midori Super Sour. 

In the new Midori ad campaign, Kim absolutely stands out in a Los Angeles party scene. Stunning in a bright custom green Herve Leger dress, Kim’s own glowing personality and alluring looks mimic the delectable Midori cocktail she is holding, proudly announcing to everyone in attendance she will never blend in. Heralded for both her trendsetting style and entrepreneurial savvy, Kim is known to bring her refreshing style wherever she goes and understands the benefits of just the right accessories. 

“I think of the cocktail as truly the perfect fashion accessory,” said Kim.  “It is a visual cue that tells everyone who you are, what you’re thinking and what kind of night you want to have.  That is why I love Midori because not only is it delicious, it is a vibrant green that says this is going to be a fun, fantastic night.  Few other sophisticated cocktails can say that like Midori can.” 

In addition to the print, digital and outdoor advertising campaign, Kim will be very active through both her own social media channels as well as Midori’s. Kim currently has more than six million followers on Twitter and more than four million fans on Facebook.  Midori’s Facebook page (www.facebook.com/DrinkMidori) and Twitter page (www.twitter.com/DrinkMidori) will be loaded with news around the “Stand Out” campaign featuring Kim, including fan giveaways, chances to meet Kim in person, fashion and beauty secrets, and Kim’s favorite Midori cocktail recipes. 

“The Midori cocktail I love the most has to be the Midori Super Sour,” continued Kim.  “It tastes exactly like the sour candies I like so much and it is so easy to make.  The Midori Super Sour is definitely going to be one of the hottest trends around the country this year for any girl or guy in the know.” 

Kim will be making multiple personal appearances on behalf of Midori throughout the year, giving fans the chance to “Stand Out” with her in the hottest locations around the country. In addition, she will appear in a series of fun videos to be released throughout the year, where she demonstrates how to make some of her favorite Midori cocktails and shares exclusive entertaining tips with the help of one very hot bartender. 

To get everyone in on the excitement, Midori will be hosting a series of to-be-announced trunk shows, thematically inspired by Kim’s “Stand Out” campaign and featuring shoes and fashion accessories from ShoeDazzle, where Kim is the Chief Fashion stylist.  For more information on all of Kim’s “Stand Out” activities, follow Midori on Twitter or join Midori on Facebook. 

“Much like Midori, Kim truly makes a statement — for her unique, fun, sexy style, and groundbreaking entrepreneurship,” said Eric Ariyoshi, Midori Brand Manager, Skyy Spirits.  “She is not afraid to stand out from the crowd and be herself, similar to how Midori stands out with its unique melon flavor and brilliant green color. Kim is a perfect fit for the brand.” 

To make Kim’s Midori Super Sour at home, use the following easy recipe.  To order it at a bar, just ask for a regular Midori Sour cocktail with a generous squeeze of fresh lemon juice. 

“Midori Super Sour”

1 oz. Midori Melon Liqueur

2 oz. Sweet and Sour Mix

1 oz. Fresh Lemon Juice 

Pour the ingredients over ice in the glass and garnish with a lemon twist. 

Midori reminds everyone to always “Stand Out” responsibly.  Midori is distributed in the US by Skyy Spirits, founders of SKYY Vodka.  The partnership was negotiated for Midori by Mindshare ESP.

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About Midori® Melon Liqueur

Midori® Melon Liqueur was developed by Suntory, Japan’s largest distiller.  In the year of its release, Midori® Melon Liqueur was featured as the principal ingredient in “The Universe,” a creatively named cocktail that won first prize in the U.S. Bartenders Guild Annual Competition.  Since then, its reputation among bartenders as an unparalleled mixer was secured.  Noticed first for its great color – Midori means green in Japanese – the melon-flavored liqueur owes its global appeal to its superb versatility in the creation of cutting-edge cocktails.  Today, Midori® Melon Liqueur continues to be the secret ingredient the leading mixologists depend on season after season.  For Midori cocktail suggestions, please visit us on Facebook at www.facebook.com/DrinkMidori.  Midori Melon Liqueur is distributed by Skyy Spirits in the US.  Please enjoy Midori responsibly. 

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation.

Contact:  pr@skyy.com

“Food and beverages are crucial to throwing a killer party, so be sure to put them at the top of your list,” says Lorena. “You can get creative and keep costs down by adding a festive flair to simple finger foods.” For example, cut pigs in a blanket in half and add a touch of ketchup to the ends to create a creepy toe nail effect.

For beverages Lorena says to “stick to colorful liqueurs or juices to brighten up the room. Use black licorice as a festive garnish or an unexpected, but delicious drink stirrer.” And when the clock strikes twelve, awaken spirits with a touch of Midori, the melon flavored liqueur by Suntory. Its bright color will light up the bar and add a festive green glow to a midnight toast.

Here are some Halloween recipe suggestions:

MIDORI’s Witch’s Cauldron Punch
1 750ml bottle of MIDORI Melon Liqueur
63 oz. Orange Juice
12 oz. SKYY® Vodka
32 oz. Club Soda

Mix all ingredients into a punch bowl or cauldron. Stir and serve with a spoon or ladle. Serves 15- 20

MIDORI Phantom

1 oz. MIDORI Melon Liqueur
1 oz. Pernod
½ oz. Water
1 egg white

Pour 1 oz. MIDORI into the bottom of a champagne flute.
Shake the Pernod and water, and slowly pour on top of the MIDORI layer. Add the foam of one egg white. Use a dash of MIDORI to create green foam.

As for décor, Lorena says, “Remember to keep the theme consistent throughout all elements of the party. Light the bathroom with scented pumpkin candles and drape all mirrors with faux spider webs.” Increase the fright factor with a fog machine at the entrance or life size skeleton that just happens to be sitting on the living room couch.

If you’re looking for just the essentials, here are a few items which according to Lorena, will add just the right touch:
• Pumpkin Place Mats
$42 set of 4 at Williams Sonoma

• Faux Glitter Candelabra
$59.95 at www.zgallerie.com

• Skull Cocktail Shaker and Double Old-Fashioned Glasses
$19.00 at Pottery Barn

• Michael Jackson’s Thriller 25th Anniversary Edition CD
$17.86 at Tower Records

• Spiced Pumpkin Scented Candle
$24.99 for a 22 oz. jar by Yankee Candle

For more party tips and recipes log onto www.midoriusa.com

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Contact: pr@skyy.com