SKYY Spirits News » Campari

CAMPARI® ANNOUNCES “LIFE WITH A TWIST: APERITIVO AND BEYOND”

DaveKarraker — Mon, 05 Dec 2011 10:42:29 +0000

Skyy Spirits Chairman and CEO Gerry Ruvo

Julie Reiner, Dave Wondrich, Dushan Zaric, Joe Campanale, and Christy Pope Reimagine the Aperitivo Hour with 15 New Campari Cocktails

NEW YORK (December 1, 2011) — Campari®, the legendary one-of-a-kind red spirit, today announces “Life with a Twist: Aperitivo and Beyond,” a multi-sensory celebration that features 15 new Campari cocktails by five top mixology luminaries. These spirituous trendsetters rethink and reinterpret the classic Italian Aperitivo Hour through the lens of today’s food trends and year-round dining occasions.

The new cocktails tap a dazzling array of ingredients and spirits, with Campari, and the world famous Negroni, being the central element in this display of cocktail versatility. With its complex flavor and striking color, Campari transforms the ordinary into the unexpected and has long been a favorite among sophisticated cocktail enthusiasts, chefs and foodies for enhancing their gastronomic pleasure.

The mixologists and their creations include:

Julie Reiner (Lani Kai, Flatiron Lounge and Clover Club) – Sassy drinks perfect for winter entertaining like a rum-based Negroni variation and a garnet red punch accented with cinnamon and star anise
Dave Wondrich (Cocktail Historian and Author) – Summer-conjuring greenmarket-inspired cocktails using sweet corn, peaches, and tomatoes
Dushan Zaric (Employees Only and Macao Trading Co.) – Libations celebrating brown spirits like Calvados, rye, and aged rum in fun and surprising new ways
Joe Campanale (L’Artusi, Anfora and dell’anima) – Brunch cocktails that go far beyond the usual Bloody Mary or Mimosa by using roasted oranges, prickly pear purée, and Lambrusco wine
Christy Pope (Cuffs & Buttons Cocktail Catering) – Original tipples showcasing the sweeter side of bitter with items found in most people’s pantries, like maple syrup, strawberry, and black currant preserves

“The most creative minds in mixology have embraced Campari, the Negroni, and the Aperitivo Hour as a springboard for food-friendly cocktails,” said Jason Daniel, Campari Brand Director, Skyy Spirits. “While the aperitivo is traditionally an after-work phenomenon, these bartending pioneers have reimagined the notion of combining appetite-stimulating drinks with light bites and have made aperitivos a year-round, round-the-clock experience. We salute their ingenuity and vision.”

These food-friendly aperitivo cocktails enhance both traditional fare and inventive dishes such as Artisanal Cured Meats, Duck Meatballs, Ham and Eggs Deviled, Pâtés, Bratwurst, Red and Gold Beet Napoleons, Breakfast Pizzas and Bruschettas, and Campari Macaroons and Pâtes de Fruits.

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About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (“Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

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Contact: pr@skyy.com

IT’S THE END OF THE WORLD, BABY! THE 2012 CAMPARI CALENDAR MAKES A TOAST TO LIFE

DaveKarraker — Thu, 27 Oct 2011 08:01:11 +0000

: Milla Jovovich

Hollywood Actress and Supermodel, Milla Jovovich Featured in the Iconic Campari Calendar

MILAN (October 27, 2011) – Today, the 2012 Campari Calendar, now in its 13^th edition, was unveiled in Milan, Italy. Entitled It’s the end of the world, baby!, this year’s Campari Calendar takes its inspiration from the hypothetical prediction that, according to ancient Mayan culture, the world as we know it will end on December 21^st, 2012. Various century-old prophecies have predicted the world may end on numerous occasions. However, all predictions have fortunately been abandoned as these dates have passed without incident, and we have continued to revel. In this year’s calendar, Campari takes these doomsday theories and juxtaposes them with a “Toast to Life!” as presented in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich (The Three Musketeers).

This year’s 13 calendar images, captured by contemporary French photographer Dimitri Daniloff, are set to take the audience on a stunning visual voyage. The calendar showcases Campari’s latest female protagonist in vivid shots, as she encounters hypothetical scenes on how many have predicted the world could end, including Global Warming, Drought and Ice Age. In the striking photos, Milla responds to these frightening hypothetical calamities with a counter view – instead of cowering in fear, she focuses on celebrating life by raising a toast of Campari’s magnificent red aperitif.

Posing in over-the-top couture including Walter Steiger, Yann Weber and Swarovski, Jovovich captivates us, exuding a determined attitude and evoking the power within all of us. The highly stylized images are sure to capture the eye, as well as the imagination.

Milla Jovovich marks a return to female stars for the Campari Calendar, following last year’s first male protagonist, Benicio Del Toro. She will now follow in the footsteps of some of the world’s most stunning women who have adorned the pages of previous Campari Calendars, including Salma Hayek, Eva Mendes, and Jessica Alba. Jovovich comments on her experience, “As a model and an actress, this was an exciting new challenge for me, combining the skills to bring to life each of the hypothetical events in a theatrical, yet sophisticated way. What attracted me most to the project was the powerful inspiration behind it, as well as the positive approach of celebrating life with a special toast, with friends and family.”

Due to Dimitri Daniloff’s revered futuristic approach, the Parisian born photographer was a natural choice for the brand in shooting this provocative story. “I relish the opportunity to work with raw ideas like this, so when Campari briefed me on the inspiration, featuring a world of fantasy, it was the perfect project for me.” Daniloff said, “I wanted to interpret each scenario in the most positive light and I really sought to recreate the events in a surreal and very choreographic way.”

CEO of Gruppo Campari, Bob Kunze-Concewitz noted, “It is our mission as an aperitif to offer Campari lovers an intense, positive moment during this time, to celebrate whatever may happen and make a toast to life. With Milla’s mysterious, intriguing style, she was a perfect choice as the interpreter of this concept. Additionally, there was no one better than Dimitri to bring to life the mystery and fantasy that inspire the images.”

Campari, as a longstanding patron of the arts, utilizes the yearly calendar to exemplify their continual commitment to pioneering groundbreaking advertising campaigns and acclaimed artistic images and has collaborated with internationally renowned photographers such as Mario Testino, Mathew Rolston, Jean Paul Goude and Michel Comte on past calendars. The Campari Calendar, of which only 9,999 copies are printed, will be exclusively distributed to friends of Campari internationally. The concept of It’s the end of the world, baby! was created by Euros RSCG Milano. Working alongside Dimitri Daniloff on the project was creative directors Eric Loi and Dario Villa, led by executive creative director Giovanni Porro. The executive production was executed by SeaSun Production.

For more information go to:

www.campari.com
http://www.facebook.com/campari
www.camparigroup.com

-ENDS-

Notes to editors

For further information on Campari Calendar history and previous edition visit: http://www.camparigroup.com/en/press_media/image_gallery/campari_calendar_2010_download.jsp

About The Campari Calendar

The Campari Calendar is one of the world’s iconic artistic calendars. Distributed internationally in limited edition of only 9,999 copies, it is a small, collectible luxury for the happy few that receive it, and is a tribute to the world-class talent and photographers that make it come to life every year.

About Campari

Campari is a contemporary classic. The recipe, which has remained unchanged, originated in Novara in 1860, and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its distinct colour, aroma and flavour, Campari has always been a symbol of passion that expresses itself in terms of seduction and sensuality. These are the values that have made the Campari brand famous throughout the world as an icon of Italian style and excellence.

About Skyy Spirits, LLC

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

Milla Jovovich: Biography

Milla Jovovich has successfully established herself as a highly regarded, international model and actress. Jovovich has transitioned effortlessly to a full time actress, starring in over two dozen films. At the age of eleven, Jovovich was spotted by photographer Richard Avedon, who featured her in Revlon’s “Most Unforgettable Women in the World” advertisements. Since then Milla has appeared in hundreds of magazines and on dozens of covers. In 1994, Milla released her critically acclaimed folk album, The Divine Comedy. Inspired by a love of “elves and magic trees,” Milla wrote the lyrics at 15 and recorded the album when she was just 16. She has just wrapped production on “The Three Musketeers 3D” where she will portray “Milady de Winter.” She appears alongside an international cast that includes Christoph Waltz, Matthew Macfadyen, Mads Mikkelsen and Juno Temple. Summit Entertainment will release this film on October 14, 2011.

Dimitri Daniloff: Biography

Born in 1970, Dimitri Daniloff discovered his love for photography by chance while studying for a science degree when a friend gave him a camera as a gift. “To me, it was a revelation,” Daniloff remembers fondly, and it took him just one day of experimenting with the camera to discover his great passion for photography. He immediately quit his studies and started training in photography. On completion of his apprenticeship he started work as a photographer’s assistant, with the role seeing him travelling throughout Europe and the United States, before becoming an independent photographer in 1998.

Dimitri is obsessed with living in the now and pre-empting the future and his “Cubism” series demonstrates this futuristic approach, aiming to exceed the limits of the image, to reinvent and to push the boundaries. His creativity involves erudite distortions and manipulations, which have allowed him to build notoriety in the contemporary photographic world. Daniloff has adapted this digital aesthetic to foster a renewal in advertising photography, which he believes has been in crisis since the beginning of the 21^st century. He is constantly working to find another subterfuge to dazzle people with. The Frenchman won a Gold Lion in Cannes 2003 with a Playstation campaign and was exhibited by the Museum of Les Arts Décoratifs, Le Louvre, Paris representing the new generation of photographers.

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Contact: pr@skyy.com

CAMPARI® UNVEILS THE WORLD’S LARGEST NEGRONI AT TALES OF THE COCKTAIL IN NEW ORLEANS

DaveKarraker — Mon, 01 Aug 2011 18:53:59 +0000

: World’s Largest Negroni

NEW ORLEANS (July 29, 2011) — Campari®, the legendary one-of-a-kind red spirit, today announced the creation of “The World’s Largest Negroni.” The massive 30-gallon cocktail – nearly 1,000 individual drinks – was authentically made of equal parts Campari, gin and sweet vermouth on July 21 at a marquee event of Tales of the Cocktail. Approximately 400 cocktail enthusiasts gathered to witness and taste the grand libation, which celebrated “The Year of the Negroni” and was presented in a handcrafted ice vessel. The high-spirited event was orchestrated by Master Mixologist Francesco Lafranconi and held at the Royal Sonesta Hotel in New Orleans’ French Quarter. The monumental drink will be submitted for possible inclusion in the next edition of “The Guinness Book of World Records.”

In addition to the concocting of the world’s largest Negroni, noted Italian bartenders from around the globe flew in to make their own highly distinctive Negroni variations at the event using fresh juices, rare Italian liqueurs and Prosecco sparkling wine. In homage to the original Negroni creator, Count Camillo Negroni, the bartenders dressed up in period outfits to resemble him and donned aristocratic handlebar mustaches for added flair.

Luca Picchi, the author of the first book ever written on the history of the Negroni titled, “On the Footprints of Count Negroni,” presented the Classic Negroni. Picchi is also the current bar manager of Caffé Rivoire in Florence, Italy.

THE CLASSIC NEGRONI Presented by Luca Picchi (Florence, Italy)
1 oz. Campari
1 oz. Beefeater 24 London Dry Gin
1 oz. Martini Rosso

Method: Pour ingredients into a rocks glass filled with ice then stir and serve.

Garnish: Slice of orange.

SAN FELICE NEGRONI By William Perbellini (Los Angeles)
1 oz. Campari
½ oz. Luxardo Amaro d’Abano
½ oz. Martini Dry
1 oz. Mionetto Prosecco

Method: Stir over ice and serve on the rocks.

Garnish: Sprig of verbena and orange slice.

GARIBALDINO NEGRONI By Livio Lauro (Las Vegas)
1 oz. Campari
1 oz. Luxardo Apricot Brandy
1 oz. Blood Orange Juice
1 oz. Mionetto Prosecco

Method: Build in a rocks glass over ice.

Garnish: Orange slice & basil leaf.

L’APETTA NEGRONI By Marco Faraone (Sidney, Australia)
1 oz. Campari
1 oz. Beefeater 24 London Dry Gin
¾ oz. Punch al Mandarino by Varnelli
¼ oz. Varnelli Anice Secco

Method: Stir over ice and serve straight up in a chilled coupe cocktail glass.

Garnish: Grapefruit peel.

TOTÓ NEGRONI By Jacopo Falleni (Moorpark, Calif.)
½ oz. Campari
¾ oz. Beefeater 24 London Dry Gin
½ oz. Aperol
¾ oz. Grapefruit Juice
½ oz. Punch al Mandarino by Varnelli
2 Mists of Fiori di Sicilia Perfume by Amoretti

Method: Shake with ice, double strain it in a rock glass over ice.

Garnish: Orange slice and lemon peel.

TWISTY NEGRONI By Mauro Mahjoub (Munich, Germany)
1 oz. Campari
1 oz. Beefeater 24 London Dry Gin
¾ oz. Martini Dry Vermouth
5 Drops Varnelli Anice Secco

Method: Stir over ice and serve on the rocks.

Garnish: Slice of orange and lemon twist.

THE CITRONI NEGRONI By Agostino Perrone (London)
½ oz. Campari
1 oz. Beefeater 24 London Dry Gin
½ oz. Luxardo Triplum Triple Sec
½ oz. Luxardo Limoncello
½ oz. Martini Dry

Method: Stir over ice and serve on the rocks.

Garnish: Fresh thyme and grapefruit peel.

IL POSTINO NEGRONI By Francesco Lafranconi (Las Vegas)
1 oz. Campari
1 oz. Beefeater 24 London Dry Gin
¾ oz. Averna Amaro
¼ oz. Luxardo Maraschino

Method: Stir over ice and serve on the rocks.

Garnish: Castelvetrano green olive by Miccio and grapefruit peel.

NOTE TO EDITORS: Photos from the event are available at http://www.flickr.com/photos/61961064@N03/sets/72157627127031099/. Please credit Gabi Porter.

About Skyy Spirits, LLC
The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (“Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

# # #

Contact: pr@skyy.com

MILLA JOVOVICH BECOMES CAMPARI’S® 13TH CALENDAR STAR

DaveKarraker — Tue, 26 Jul 2011 16:32:33 +0000

Milla Jovovich

Dimitri Daniloff set to be the photographer of the 2012 Campari Calendar

Sesto San Giovanni, Italy – July 25, 2011 – Today Campari® announces Milla Jovovich as the latest star to take the lead role in the 2012 Campari Calendar, which will be captured by contemporary French photographer, Dimitri Daniloff. The versatile Ukrainian-born actress, supermodel, fashion designer and singer will become the 13^th star to be featured in the world renowned calendar.

Milla Jovovich has appeared on the cover of more than a hundred magazines and starred in numerous films including The Fifth Element (1997), Ultraviolet (2006), the ‘Resident Evil‘ franchise, as well as the forthcoming The Three Musketeers movie which will premiere globally on October 14^th. Outside of acting and modelling, Milla has a passion for music having produced several songs and albums following her acclaimed debut as a singer, songwriter and musician with the 1994 release of ‘The Divine Comedy’.

On starring in the 2012 Campari Calendar Milla Jovovich said: “I was very excited and honoured when I heard that I’d been invited to star in the Campari Calendar. It is famous for its incredible photography and the amazing individuals who have appeared in it previously. I think people really will be intrigued when they see the finished Calendar. It will really make them stop and think.”

Dimitri Daniloff will become the latest photographer to capture the stylish Campari Calendar, for its 13^th edition. Daniloff will bring his futuristic approach and ability to push the boundaries of images to create the unique photography that will make up the 2012 Calendar.

Dimitri Daniloff discovered his love for photography by chance while studying for a science degree when a friend gave him a camera as a gift. Having turned professional in 1998, he has travelled the world constantly working to find another subterfuge to dazzle people with. The Frenchman won a Gold Lion in Cannes 2003 with a Sony Playstation campaign and is exhibited by the Museum of Les Arts Décoratifs, Le Louvre, Paris representing the new generation of photographers.

Dimitri Daniloff commented on the 2012 Campari Calendar: “To photograph the 2012 Campari Calendar is an incredible and unique challenge. Campari has a history of pushing the boundaries of art and design and this can be seen from its advertising to product design to the previous Campari Calendars. This year I hope to have pushed these boundaries further still. The challenge has been made slightly easier by working with someone as talented and strong as Milla who has really helped bring to life the intensity and the intrigue of Campari in the images that make up the Calendar.”

Bob Kunze-Concewitz, CEO of Gruppo Campari, also comments: “The Campari Calendar is renowned for the powerful and passionate images of its stars. The inspiration and style of the images for the 13^th Campari Calendar meant that Milla and Dimitri were both obvious choices. Each year we create something new and unique for Campari lovers, but this year I think we’ve pushed the creativity further than ever before.”

The final images for the calendar, its story and fashion will be unveiled at a red carpet event in Milan in Autumn.

For more information go to:

www.campari.com
http://www.facebook.com/campari
www.camparigroup.com

-ENDS-

Notes to editors

For further information on Campari Calendar history and previous edition visit: http://www.camparigroup.com/en/press_media/image_gallery/campari_calendar_2010_download.jsp

About The Campari Calendar

The Campari Calendar is one of the world’s iconic artistic calendars. Distributed in international limited edition of only 9,999 copies it is a small, collectible luxury for the happy few that receive it, and is a tribute to the world class talent and photographers that make it come to life every year.

About Campari

Campari is a contemporary classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its distinct colour, aroma and flavour, Campari has always been a symbol of passion – passion that expresses itself in terms of seduction and sensuality. These are the values that have made the Campari brand famous throughout the world as an icon of Italian style and excellence.

About Gruppo Campari

Milla Jovovich: Biography

Dimitri Daniloff: Biography

Daniloff has adapted this digital aesthetic to foster a renewal in advertising photography which he believes has been in crisis since the beginning of the 21^st century. He is constantly working to find another subterfuge to dazzle people with.

The Frenchman won a Gold Lion in Cannes 2003 with a Playstation campaign and is exhibited by the Museum of Les Arts Décoratifs, Le Louvre, Paris representing the new generation of photographers.

# # #

Contact: pr@skyy.com

CAMPARI® BRINGS “THE YEAR OF THE NEGRONI” TO 2011 TALES OF THE COCKTAIL

DaveKarraker — Mon, 18 Jul 2011 17:14:34 +0000

The World’s Largest Negroni; A Negroni Pre-Awards Toast; and “The Negroni: An Iconic Cocktail” Seminar to Place Italy’s Celebrated Signature Cocktail Front and Center

NEW ORLEANS (July 11, 2011) — Campari®, the legendary one-of-a-kind red spirit, today announced that it will suffuse this year’s Tales of the Cocktail event in New Orleans with “The Year of the Negroni.” The theme will be brought to life at one of the world’s premier cocktail festivals through three highly-anticipated activities, including an educational seminar exclusively devoted to this iconic signature cocktail and the creation of the world’s largest Negroni, as well as a Negroni Pre-Awards Toast to celebrate nominees of the Tales of the Cocktail Spirited Award®.

“Tales of the Cocktail will literally be awash in Negronis this year. We intend to paint New Orleans red!” said Andrea Conzonato, Chief Marketing Officer, Gruppo Campari. “Bartenders have long appreciated Campari as the leading Italian bitter and there has been a wonderful flurry of activity around the creation of new Campari cocktails. The original Classic Negroni is a constant source of inspiration.”

Campari’s official presence at Tales of the Cocktail includes:

“The Negroni: An Iconic Cocktail” – Thursday, July 21, 12:30 p.m. to 2 p.m.

Moderated by cocktail journalist Paul Clarke, “The Negroni: An Iconic Cocktail” seminar will include master mixologist Jacques Bezuidenhout and Livio Lauro, former National President of the United States Bartenders’ Guild, as panelists. The three will discuss why the Negroni, classically made with Campari, gin and sweet vermouth, is an irreplaceable part of the cocktail pantheon, the colorful life of Count Camillo Negroni, as well as the fact that Campari has always been and will always be an immutable part of the Negroni’s DNA.

Venue: The Queen Anne Ballroom, Hotel Monteleone, 214 Royal St.

The World’s Largest Negroni Cocktail – Thursday, July 21, 4:30 p.m. to 6:00 p.m.

Organized by master mixologist Francesco Lafranconi, “The Negroni with a Twist” party will serve as the site for the creation of the world’s largest Negroni cocktail. In addition, Italian mixologists from around the globe will be flying to New Orleans to stir up their own unique spins on this classic cocktail.

Venue: The Acacia Suite Room, Royal Sonesta Hotel, 300 Bourbon St.

Campari Negroni Pre-Awards Toast – Saturday, July 23, 6 p.m. to 7:30 p.m.

To salute all of the nominees of the Tales of the Cocktail Spirit Award®, who represent the best and the brightest in the bartending community, Campari will host a Pre-Awards Toast. The event will recreate an Italian “Aperitivo Hour,” complete with Classic Negronis stirred up by ace mixologists Chad Solomon & Christy Pope of Cuffs and Buttons Cocktail Catering, accompanied by authentic antipasti. Cocktail legend Tony Abou-Ganim will raise a glass to toast the nominees.

Venue: The Carousel Bar, Hotel Monteleone, 214 Royal St.

# # #

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

More information on the company can be found at http://www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

# # #

Contact: pr@skyy.com

GALLERIA CAMPARI® OPENS, REVEALS 150 YEARS OF IMAGES

DaveKarraker — Tue, 23 Mar 2010 22:05:59 +0000

Multimedia Interactive Center Illustrates the 150 Years of History Behind the Iconic Italian Spirit

SESTO SAN GIOVANNI, ITALY (March 18, 2010) – At its headquarters outside Milan, Italy, Campari® officially christened today the first Galleria Campari, a dynamic, multimedia and interactive museum that traces the history of the brand through the expressions of modern and contemporary art from 1860 to the present day.

For the 150-year anniversary of Campari, the one-of-a-kind brand is taking consumers on an unprecedented artistic journey where art and communication meet; not only a place rich with memories but also with a creative, emotional and vibrant contemporary context. World-famous artwork and iconic advertising on display that have highlighted the Campari brand through the years include reproductions from international artists like Leonetto Cappiello, Bruno Munari and Ugo Nespolo, as well as modern interpretations of these classic pieces.

Galleria Campari aims at being a center of images and emotions, a hub of red passion, where the brand’s history – a combination of savvy intuition, groundbreaking advertising campaigns, acclaimed artistic images and a leading pioneering communication strategy – continues to project the brand into the future.

“We are proud to be able to open a space that will allow everyone to fully experience the essence of our brand,” explains Bob Kunze-Concewitz, CEO, Gruppo Campari. “We are offering our consumers, for the first time, a unique experience linked to the worlds of art, communication and photography that over the years have secured the uniqueness and appreciation of our brand worldwide. The 150-year anniversary is for us an inspiration to keep on growing and experiencing different creative and artistic forms, always following the red passion, the fundamental element of our daily commitment.”

Galleria Campari provides a complete sensory experience: a location where the brand’s character can be perceived even through the sense of smell and sound, completely engaging the visitor. Campari has collected pieces belonging to all the different artistic movements that have characterized its 150-year history. The use of new technologies allows the brand to trace back its history and ongoing relationship with the visual arts.

“Today the real hero is Campari,” explains Armando Peres, Project Director, “which is represented by this extraordinary artistic heritage. Its values are overwhelming and are transmitted through a journey of experiences which also conveys its future goals thus showing continuity between past and present.”

Galleria Campari is located in the 1904 liberty house of via Gramsci, Sesto San Giovanni. This building, formerly the first production plant established by Davide Campari, son of Gaspare, the founder of the company, has been refurbished and enlarged in 2009 by the architect Mario Botta to house the new headquarters. The decision to choose Sesto San Giovanni as the site for Galleria Campari is explained by the historic heritage of both the company and of the municipality.

“The opening of Galleria Campari,” says Giorgio Oldrini, Sesto San Giovanni’s Mayor, “is the result of a common goal of both the local administration and of Campari. Sesto San Giovanni has always been a working-class town and even during these years of great change it does not want to forget its productive past, safeguarding its memory. When Gruppo Campari expressed its willingness to create its headquarters here, we agreed on the opening of this new cultural center that adds up to the network of former industrial sites transformed into recreational and cultural space. It also reinforces the connection between the city and its past and it becomes a stimulus to plan and achieve its future goals. Galleria Campari is therefore another piece supporting the candidacy of Sesto San Giovanni to become a UNESCO World Heritage Site.”

Galleria Campari occupies two floors; the first is devoted to the Campari experience, while the upper floor hosts a temporary exhibition open until June 18, 2010, about a great author of Campari’s communication, Fortunato Depero. Curated by Marina Mojana and Ada Masoero, the exhibition displays around fifty original India inks Fortunato Depero created between 1927 and 1931 for his book ‘Numero Unico Futurista’ (published by the artist from the Trentino region as a homage to Davide Campari), in addition to some works of the same artist belonging to private and public collections.

The Galleria is a collaboration of AP Consulting, under the supervision of Project Director Armando Peres, and Artistic Director Marina Mojana. They were assisted by Exhibition Project Manager Paolo Maria Fumagalli, and Cogitanz, the company in charge of the interactive design project.

Galleria Campari will open to the public starting March 23 on Tuesdays, Thursdays and Fridays from 10:00 AM to 7:00 PM. Visitors will be able to purchase Campari’s artistic images and memorabilia in the gift and book shop. For further info on opening hours and to book guided tours visit www.campari.com.

Notes to Editors

To learn more about the Campari brand visit the Brands History section of the Gruppo Campari website:

http://www.camparigroup.com/en/press_media/history_communication/campari_html.jsp

High definition images of Galleria Campari can be found following the link

http://www.camparigroup.com/en/press_media/image_gallery/galleria_campari.jsp

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

# # #

Contact: pr@skyy.com

CAMPARI® UNVEILS LIMITED-EDITION ART LABELS TO COMMEMORATE 150 ANNIVERSARY OF ICONIC ITALIAN SPIRIT

DaveKarraker — Fri, 05 Mar 2010 00:59:34 +0000

Three Internationally Renowned Artists Reinterpret Campari’s Famous Bottle Label to Help Celebrate the Italian Aperitif’s Sesquicentennial

Sesto San Giovanni, Italy (March 3, 2010) – As part of the brand’s 150-year anniversary celebration, Campari® announced today it is reinterpreting the label of the world’s most popular aperitif. Italy’s most famous red spirit has enlisted three contemporary international artists: avaf, Tobias Rehberger and Vanessa Beecroft, for the Campari Art Label Project, a collaborative initiative which highlights the long-standing relationship between the brand and the art world. A great gift for fans of the visual arts and Campari aficionados, these limited-edition works of art will be on shelves in selected cities for a limited time starting in March worldwide and in July in the US.

The Campari Art Label project, curated by Caroline Corbetta, offered the three artists the possibility to express their own personal interpretations of Campari in designing the custom labels. Inspired by the essence of the spirit’s red hue and from various milestones achieved by this internationally famous aperitif, the artists created three different art works featuring three diverse aesthetic identities.

“This project represents the occasion to give a memento of our 150-year anniversary to our consumers,” says Cesare Vandini, Group Marketing Director, Gruppo Campari. “This milestone anniversary is a starting point not a finishing post. Tradition has allowed us to look at Campari as a continuously evolving brand and our goal is to continue to establish ourselves as a pioneering brand, dictating and interpreting new trends and cultures.”

For the initiative, Campari selected artists who had already participated in some of the world’s most prestigious art exhibitions, from the Venice Biennale and the Bienal de São Paulo, to several art shows at the most renowned art organizations such as the MoMA, the Guggenheim in New York, the Moderna Museet in Stockholm and the Kunsthalle in Basel. Campari gave these artists the task of delivering a message that goes beyond the language of art and the end result is three different but complementary labels that together create an exclusive collection that touches upon a variety of facets from the brand’s rich history.

avaf, an art collective self-described as “nomads,” presents an extravagant and hybrid artwork; a typical example of their style. Their interpretation translated into a strong and independent female image, a cross-breed between the jazz singer Nina Simone and the Egyptian queen Nefertiti: “We wanted to enrich the Campari female world,” explains avaf, “to create something like a goddess, an icon.” Like Campari, avaf’s identity is a secret to almost the entire world; Campari’s recipe has been a highly-guarded secret since its creation, known only to those few involved in the production process, and this collective’s identity is also shrouded in mystery – only one spokesman appears in public and is always disguised by masks created by the artists of the group.

Vanessa Beecroft, a well-known artist celebrated for her performances and her watercolours, also expressed her own passion for Campari by focusing on the female image, coherent with a frequent theme in Beecroft’s work that uses women’s prototypes to project the artist’s own image. The artist imagined an ethereal female character wrapped in a fantastic head of hair, red, like the glass of Campari she is holding. “A symbol of beauty, elegance and charm, gifts that Campari has been giving to the public for 150 years,” describes Beecroft.

Artist Tobias Rehberger rounds out the artistic trio, bringing his neo-rationalist world to life by means of digital design. Rehberger’s Campari label is built around the concept of a “magic potion,” a “bewitched beverage” emphasized by the bright colours employed in his art work. “My work is abstract and it is open to various interpretations, like Campari. Similarly to my work, Campari is like no other existing drink: it is unique and recognizable even when mixed in cocktails. My works are alike for their uniqueness,” says Rehberger.

The Campari bottles with the artistic label will be available in 750 ml and 1 L sizes in selected markets, beginning in late July 2010.

Note to Editors

For additional information on Campari, please the visit Brands History page

www.camparigroup.com/en/press_media/history_communication/campari_html.jsp

To download high resolution images of Campari Art Label, please visit

www.camparigroup.com/en/press_media/image_gallery/campari_download.jsp

About Gruppo Campari

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

# # #

Contact: pr@skyy.com

CAMPARI® BROADENS GLOBAL REACH WITH REFRESHED WORLDWIDE DIGITAL MEDIA STRATEGY

DaveKarraker — Wed, 04 Nov 2009 17:45:49 +0000

Updated Web Portal, Social Media Platform and Campari-Focused iPhone Application Initiate Campaign

MILAN (November 4, 2009) – Campari^®, the legendary one-of-a-kind spirit, announced today the launch of their new worldwide digital media strategy. Beginning with a redesigned Web site, Campari will continue their existing consumer awareness platform highlighting bold, unique flavors, distinctive imagery, and Campari’s signature “Red Passion.” In addition, Campari has updated its presence on Facebook and launched an iPhone application to complete the first three elements of its global approach to digital media integration. With a focus on cocktails that span from classic favorites to contemporary creations, this new strategy will be a catalyst to continue the worldwide passion behind the Campari brand.

The updated Campari global Web site (www.campari.com) demonstrates a new look and feel for the consumer-facing portal, with stylish graphics and bold, red images bringing to life the spirit within the brand. Increased user-friendly navigation throughout the site and the integration of social media components complete the dramatic redesign. The new site proved the perfect stage for the recent unveiling of the 2010 Campari calendar featuring international superstar Olga Kurylenko, with all images currently being featured on the site for public viewing. The calendar itself will be printed as a limited-edition piece with only 9,999 copies available worldwide. The US Campari portal (http://www.campariusa.com/) remains unchanged.

With over 23,000 fans, the official global Facebook page for Campari (www.facebook.com/campari) is now a fully integrated portion of the brand’s digital media plan. Campari’s Facebook feed will be used to update Campari enthusiasts about promotions, announcements, recipes and other brand-focused activities. By interacting and engaging with Campari fans around the world, the brand will continue to remain top-of-mind for loyalists while also introducing potential new fans to the bold aperitif. The House of Campari Facebook page (www.facebook.com/houseofcampari) remains the resource for US-specific events and promotions.

Taking Campari into the mobile environment, iShake Red, Campari’s own iPhone application, launched in August to great response. The application provides a live bartending experience with the iconic Campari drinks that everyone knows and loves. A real bartender teaches users how to prepare such drinks as Campari on the Rocks, Negroni, Campari Orange, Americano and Shaken Americano while a beautiful woman rates each performance once she receives the drink. Utilizing the iPhone’s accelerometer, users are able to recreate a real shaking and pouring sensation while creating a virtual cocktail. In addition, the application provides a search function allowing users to find where to purchase Campari around the world via Google Maps (where lawful). iShake Red is available online through the Apple iTunes store.

“Campari has always been known for combining established time-honored traditions with progressive, bold innovation,” said Andrea Conzonato, chief marketing officer, Skyy Spirits, LLC. “Our digital media campaign was created with this in mind, serving to strengthen Campari’s existing fan base, while simultaneously introducing the brand to future enthusiasts worldwide.”

The Campari Web site, Facebook page and iPhone application are all live and available now. For more information, please visit www.campari.com, www.facebook.com/campari and http://www.itunes.com/.

About Campari

Bold, passionate and completely unique, Campari makes a dry and refreshing cocktail that can be enjoyed anytime. Hand-crafted according to the same secret family recipe invented in Italy in 1860, Campari is a unique blend obtained from the infusion of herbs, aromatic plants and fruit. With its distinct color, aroma and flavor, Campari has always been a symbol of passion. Campari’s patronage of the arts reflects the modern spirit of the brand as stylish, distinctive and creative.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur^TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at http://www.skyyspirits.com/ and http://www.camparigroup.com/. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com.

# # #

Contact: pr@skyy.com

CAMPARI® UNVEILS ELEVENTH EDITION OF ITS DISTINGUISHED CALENDAR, STARRING OLGA KURYLENKO, THE CITY OF MILAN, AND THE WORLD’S FAVORITE APERITIF

DaveKarraker — Thu, 08 Oct 2009 14:40:36 +0000

: Campari Calendar – March

International Actress Featured in Calendar Shot by Emerging Italian Photographer Simone Nervi

MILAN (October 8, 2009) –Campari® launched today its 2010 Campari Calendar: “Campari Milano.” Set in Milan, Italy the calendar features the seductive actress Olga Kurylenko’s interpretations of the Campari woman in twelve different Milan landscapes, inspired in each shot by new passion and the Campari aperitif, and captured by the lens of emerging Italian photographer Simone Nervi. The twelve images will be featured in a limited edition calendar, with only 9,999 copies being printed to be distributed worldwide.

“Campari Milano,” Campari’s eleventh calendar, conveys the simple but captivating, modern and sophisticated fascination of places, intriguing moments, and the city’s most absorbing ritual: the aperitif. In this series of dramatic images, Campari takes center stage, infusing passion into every picture. Olga Kurylenko follows in the footsteps of actresses including Salma Hayek, Eva Mendes, and Jessica Alba, renowned internationally for their beauty and distinctive allure.

Olga Kurylenko’s journey takes her from the historic Tram 609, as Milan reveals itself to us, creating the setting for every shot. Campari and Milan are seen through the gaze of Olga Kurylenko, and like the Campari woman, Milan shows and hides itself, winks and withdraws, daring us to continue following her.

Our muse is observed by men won over by her bold character accompanying her through the city streets. Milan’s fashion studios, apartments and most elegant private gardens, are some of the most symbolic spots for aperitifs, including the fountain in Piazza Cairoli, Sforza Castle, the historic dairy in via Vigevano, the center of bohemian Milan, and the central station.

“Olga was a natural choice: an international actress, with great charm, grace, elegance and sensuality that represents the perfect incarnation of the Campari brand,” said Bob Kunze-Concewitz, CEO of Gruppo Campari. “Olga is the ideal woman to embody and express the worlds, values and naturally the passion of Campari.”

Olga Kurylenko came to international fame as the character “Camille” in the most recent James Bond film Quantum of Solace, following her success in films such as Paris Je T’Aime, The Ringfinger, Max Payne and Hitman. She returns to the big screen in 2010 in the action adventure film Centurion, by Neil Marshall, and in the leading role in the Franco-Israeli thriller Kirot. She also will be seen starring in the role of “Ildiko” in Roland Joffe’s latest film There Be Dragons, currently filming in Argentina. Her future projects also include a leading role in an untitled Terrence Malick project.

Olga Kurylenko said shooting the calendar “was a truly unique experience. I was delighted and intrigued by Campari’s proposal: to play the Campari woman and interpret the essence of Red Passion. For me, Red Passion is a lifestyle full of vitality and confidence; it’s about feeling and expressing emotions. I have a great passion for life and for the work that I do, I enjoy being constantly active. For this reason, I feel a sense of affinity with Campari, which like me is dynamic, passionate and cosmopolitan.”

In keeping with its support of emerging contemporary artists, Campari chose the young up-and-coming Italian photographer Simone Nervi to immortalise the beautiful Olga Kurylenko. He works with image and bodies, moulding and changing them to show the observer his deep passion for reality, its form and representation. “Working with Campari and with Olga was an opportunity to experience a host of new stimuli,” said Simone Nervi. “Campari’s passion in the world of the aperitif, the imposing backdrop of Milan and Olga’s chameleon-like magnetism are the natural protagonists of the photos. The use of digital technology – which is a distinguishing feature of my work – allows me to accentuate the contemporary and compelling world of the aperitif, the creator of which Campari undisputedly takes centre stage.”

The “Campari Milano” concept was devised by MRM Worldwide Italia, the Digital Thinking Agency of the international IPG group led by Michele Sternai. Working side by side with Simone Nervi on the project were art director Stefano Cairati and copywriter Emilia De Bartolomeis, with Alex Brunori as executive creative director. The executive production was executed by Les Enfants production.

More public information on the Calendar can be found at http://www.campari.com

One woman. One city. One drink.

Endless possibilities.

About Campari

About Skyy Spirits, LLC

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at http://www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

# # #

Contact: pr@skyy.com

CAMPARI® LIGHTS UP SAN FRANCISCO CHEFS. FOOD. WINE. COCKTAIL COMPETITION

DaveKarraker — Fri, 24 Jul 2009 23:45:06 +0000

Borys Saciuk and his Campari Zapatista Cocktail

SF Chefs. Food. Wine., the premiere interactive urban food and wine weekend experience set in the epicenter of culinary innovation, is set to kick off with a real kick. Six of the Bay Area’s finest bartenders made it through the qualifying round for the SF Chefs. Food. Wine’s ”Skyy‘s the Limit” Cocktail Competition last night after their Campari cocktails beat out the competition. Whether due to the versatility of Campari or the local talent of San Francisco’s finest, there was not a bad cocktail to be found in the mix — competition was fierce. Judges included industry veteran Steven Oliver, Danny Ronen, creator of the BIT for Tasting Panel, and Joey Altman, celebrated chef and host of Bay Café as well as the headline entertainment for SF Chefs. Food. Wine. Urban BBQ with his Back Burner Blues Band.

After sipping all the cocktails the judges came up with the top six who will compete live in the tent at SF Chefs. Food. Wine. August 6 and 7, 2009. The two top mixologists from these two judgings will go head to head on the final day of SF Chefs. Food. Wine. to receive the title of Best Cocktail of SF Chefs. Food. Wine. 2009. Each of the rounds in the tent will include a secret ingredient to be unveiled live to the contestants, so the challenge is even greater.

Cocktails will really take center stage at SF Chefs. Food. Wine. at classes, the main tent and especially the Opening Reception featuring some of the greatest “Bar Stars” and the Saturday Night Urban BBQ on Union Square. The concert will highlight nine of San Francisco’s best cocktail bars, all under one roof! Sample from 15 Romolo, Bar Agricole, Bourbon and Branch, Cantina, Conduit, Elixir, NOPA, Rye and Smuggler’s Cove. Get a taste of San Francisco spirit! Straight, Stirred or Shaken!
http://www.sfchefsfoodwine.com

SKYY Campari Cocktail Winners Moving on to the TENT at SF Chefs. Food. Wine. along with their winning recipes:

SEMI FINALISTS

Joel Baker, Bourbon & Branch

Lucia Bosé

1.50 oz. Gin

.75 oz. Campari

.75 oz. Strawberry Gomme Syrup

.5 oz. Lemon

.5 oz. Still Rosé Wine

2 dashes rose water

Combine ingredients in mixing glass. Shake and fine strain into a wine glass over fresh ice. Garnish with an orange horse collar

Nick Varacalli

Oscar’s O.J.

1 oz. Skyy Vodka

.5 oz. Sweet Vermouth

.5 oz. Campari

.25 oz. Cointreau

1 oz. Fresh Orange Juice

2 Dashes Angostura Orange Bitters

Shake everything and strain into martini (cocktail) glass. Garnish with a flamed orange peel dropped into drink.

Carlo Splendorini, Gitane Restaurant & Bar

The Black Ginger Dutchman

1.25 Damrak Gin

.75 oz Campari

.25 oz Canton Ginger liqueur

.5 oz Ginger syrup (simple syrup and ginger)

.5 oz Fresh lemon juice

1 T Blackberry puree

Bundaberg Ginger Beer

Garnish with fresh black berry

Shake all ingredients, strain into collins glass on the rocks, top with Bundaberg Ginger Beer

Brandon Skaggs, Cortez Restaurant & Bar

Farmer’s Crush

1 oz Campari

.25 oz X-Rated Fusion Liqueur

Prosecco

1 whole mission fig

6 blueberries

1 oz fresh orange juice

1 oz fresh lemon juice

1 lemon verbena simple syrup

Build all ingredients into a mixing glass and muddle together.

Add ice and shake hard. Double strain into an ice filled collins glass.

Stir in a pinch of lemon verbena and top with prosecco.

Garnish with a sprig of verbena.

Borys Saciuk

Zapatista

1 1/2 oz. Cabo Wabo Reposado Tequila

3/4 oz. Campari

3/4 oz. fresh grapefruit juice

1/4 oz. fresh lemon juice

1 bar spoon Partida agave nectar

fresh egg white

2-3 turns long Indonesian peppercorn from pepper mill Long, wide peel of grapefruit

Beginning with agave and Indonesian pepper, combine all ingredients in a mixing glass.

Add ice and shake vigorously. Double-strain over ice in a 10 oz. tall glass.

Garnish with long peel of grapefruit

Scott Baird, Romolo 15

The Spaghetti Western

1 1/4 oz Russell’s Reserve Rye

½ oz Campari

1/2 lemon

1/3 oz agave nectar

Pinch sea salt

6 to 8 sweet 100 tomatoes

1 1/2 oz Mexican lager beer

Muddle tomatoes, add ingredients, shake hard, double strain into collins glass, add ice, top with beer, garnish with lemon ribbon rolled up and stuck on toothpick with 2 tomatoes.

HONORABLE MENTIONS

Even though they didn’t make it onto the next round, these will be served during the semi final rounds in the tents.

Josh Harris

Pippi Longstocking

1 oz Flor de Cana 7 year

.5 oz Campari

.5 oz Velvet Falernum

.5 oz fresh lemon juice

.5 oz egg white

1.5 oz Bundaberg ginger beer

2 dashes Angostura bitters.

Glass: Collins

Garnish: Rosemary Sprig

Bartender Instructions: In a mixing glass, combine all the ingredients except the ginger beer. Shake vigorously. Fill Collins gblass with ice and pour the ginger beer into the glass. Place in the straw and rosemary sprig down the side of the glass. Then double strain the mixture in tin, over the fresh ice on top of the ginger beer. Served layered. —-Consumer can then integrate the ginger beer with rest of the cocktail using the straw.

Victoria D’Amato Krystlhawk

Summer in the City

1.5 oz. Skyy Pineapple

.5 oz. Campari

1 oz Mango Nectar

1 oz. Passion fruit Nectar

.5 oz fresh Lemon Juice

1/8th teaspoon Smoked Paprika

3 oz Soda (Pelligrino)

In a chilled mixing glass, add all ingredients except for the Soda.

Add ice, shake well, about 20 shakes, strain over ice in a 12 oz. Collins glass.

Fill with Soda, mix gently.

Garnish: Paprika pepper slice (if available) lemon peel & mango cubes

1 straw