Twelve All-American Honeys Head to Austin to Vie for Who Will Grace the Cover 

SAN FRANCISCO (July 21, 2011)— The fans have spoken and Wild Turkey American Honey®, the original honey bourbon liqueur, is proud to announce the final 2012 American Honey Calendar Girls. The American Honeys, a bevy of female ambassadors who are sweet, smooth and a little wild at heart, will now travel to Austin, Texas for a week of fun-filled activities, including a calendar photo shoot and interviews with radio stations from across the country as they compete to see who will snag the coveted 2012 American Honey Cover Girl title. 

Becoming a true American Honey isn’t easy. The three-month search required applicants to submit a biography, photographs and details on why they would make the ideal American Honey. Hundreds of applicants’ profiles were posted on the American Honey website and fans from across the country voted for their favorite. An expert panel then helped to select the final 12 young ladies from the standout fan favorites. The final group of 12 are Chelcy Bowers, Whitney Bowling, Amberlynn Boyle, Carolyn Dalon Smith, Lyndi DeLisio, Kristen King, Rachel Kuriatnyk, Alanna Morin, Missy Orr, Randi Smith, Johanie Taylor and Cassie Williams; all chosen because of their beauty, brains and fun-loving nature. The Honeys are the quintessential all-American girls, hailing from all over the United States – from small towns to larger cities, they are perfectly suited to represent America’s original honey bourbon liqueur. 

“We were inundated with stellar candidates for the calendar search and had a tough time selecting our final 12,” says Umberto Luchini, Group Brand Director of American Whiskies at Skyy Spirits. “An American Honey has the whole package: beauty; a warm, caring personality; and a bit wild at heart—and we are proud to say our 2012 Honeys have all that, and more.” 

The American Honey Calendar photo shoot will take place in Austin on July 25 and 26, followed by a live radio broadcast on July 27 with participating DJs from around the country. Fans can view the American Honeys by visiting www.americanhoney.com. 

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About American Honey

American Honey is the original bourbon honey liqueur made with real Kentucky bourbon and American-grown honey. It is genuine, all-American and unexpectedly smooth from the makers of Wild Turkey Bourbon. A deep golden hue, American Honey has a nose of ripe citrus and an exceptionally smooth palate of sweet honey and caramel with subtle bourbon notes and a long, rich finish. Perfect served as a chilled shot or over rocks, it is the sweeter, smoother side of Wild Turkey. American Honey: Cold. Smooth. Wild.  More information about American Honey is available at www.americanhoney.com, http://www.facebook.com/americanhoney, and on Twitter at @American_Honey. 

About Skyy Spirits, LLC

The eighth-largest spirits company in the US, Skyy Spirits, LLC is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California.  More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

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Contact:  pr@skyy.com

American Honey Calendar Search

Wild Turkey American Honey, the Original Honey Liqueur, to Host Calendar Shoot in Austin  

SAN FRANCISCO (March 8, 2011)— Wild Turkey American Honey®, a smooth, honey-sweet liqueur that proudly celebrates its all-American roots, is combing America in the search for 12 Honeys—a crew of female ambassadors—to star in their annual calendar. 

The American Honeys, who are sweet, smooth, and a little wild at heart, are featured annually in a calendar released by America’s original honey bourbon liqueur. A total of 12 women will be selected for the 2012 calendar and then flown to Austin, Texas, this summer, for the calendar shoot and the chance to win the coveted 2012 Cover Girl title. 

“The American Honey Calendar is a salute to America’s fun-loving girl next door,’ says Maura McGinn, Group Brand Director of Vodka & Cordials. “An American Honey is the whole package: she should be bright, she should be warm, and she should have a smile that stops traffic.’ 

Applications will be accepted on American Honey’s website, where an expert panel, along with consumer judges, will select the top 12 candidates, naming them this year’s Calendar Honeys. The group will spend an activity-filled week in Austin, including a photo shoot and cover girl judging. 

The American Honey Calendar Search will be promoted via a robust radio program in 11 markets including Austin, Denver, Philadelphia and St. Louis. The campaign will culminate with a live broadcast in Austin with all participating radio stations, whose radio personalities will participate by selecting the 2012 Cover Girl. 

The campaign’s consumer engagement extends beyond prospective Honeys, with programming focused on men and women to act as consumer “judges” with an online platform. A sweepstakes will also be offered for a pair of consumers to attend the American Honey Calendar shoot and participate in the accompanying activities. 

The campaign launches today with the search continuing through June 3, 2011. The 2012 American Honey Calendar Girls will be announced in June, with the photo shoot and accompanying live broadcast in Austin occurring the week of July 25, 2011. The 2012 calendars will be available in late 2011. 

For more information on the search, or a chance to be a consumer judge, visit AmericanHoney.com 

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and is the eighth-largest spirits company in the US.  Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, All Natural SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur and Jean-Marc XO Vodka®.  Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky and The Yamazaki® Single Malt Whisky. 

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com, www.facebook.com/skyyspirits, Twitter: @SkyySpirits and www.camparigroup.com.  Please enjoy Skyy Spirits brands responsibly and in moderation. 

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (”Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

Contact: pr@skyy.com

Vote to Select the Face of the 2011 American Honey Calendar and Enter to Win a Trip to the Actual Calendar Photo Shoot in Los Angeles

NEW YORK CITY (August 3, 2010) - Wild Turkey American Honey®, America’s number-one selling honey liqueur, is pleased to announce a new level of collaboration with its dedicated fans by allowing them to select the cover model for the much-anticipated American Honey 2011 Calendar. The voting will take place online at the American Honey website.

The American Honey calendar, which debuted last year, features stylish photographs of twelve of the most beautiful women in the world in seasonal backgrounds, along with American Honey cocktail recipes. The models were chosen to embody the sweet, sassy and All-American character of American Honey. 2011 marks the first year the cover model will be chosen by the public.

“American Honey drinkers are men and women of taste who really know what they want,” said Maura McGinn, Vodka and Cordials Group Director, Skyy Spirits. “So we wanted to give them the opportunity to decide who would get to be on the calendar cover as the face of the brand. After fans see how beautiful each of these girls is, it is sure to be a very tough decision.”

Legal drinking age consumers will be able to vote at http://www.americanhoney.com through August 15th. Qualified voters will be entered to win an all expenses paid trip for themselves and a friend to the actual calendar photo shoot in Los Angeles, California. While everyone around the world can vote, the contest is restricted to those voters in the United States, where legal. See website for full rules and details.

About American Honey

Produced using real honey and Wild Turkey Bourbon, American Honey is the original and only real bourbon based liqueur. Master Distiller Jimmy Russell has matched the natural essence of American honey with the bold flavors of Wild Turkey Bourbon to deliver a deliciously smooth sweetness with a bite. Bottled at 71 proof and served best chilled, the brand has received numerous awards including the title of “World’s Best Whiskey Liqueur” from the World Whiskey Awards for 2008, 2009, and 2010.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón™ Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM, Hibiki® Whisky and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com

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Contact: pr@skyy.com

LAWRENCEBURG, KY (December 10, 2009)—Wild Turkey Bourbon ® today unveiled its inaugural American Honey™ 2010 calendar featuring some of the country’s most beautiful women alongside bottles of America’s newest liqueur sensation.

This calendar brings the personality of Wild Turkey American Honey liqueur to life. It features beautiful models that personify the American Honey brand identity – all-American, wholesome, sweet, and down to earth. In addition to the beautiful models, the calendar features four delicious American Honey inspired recipes, including Shot O’Honey, The Bee Sting, American Tea, and Lemon Honey. (See recipes below)

“We created this calendar to add excitement to our marketing and sales efforts by showcasing the personality of American Honey in a fun and creative way,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. “These American Honey models are fun-loving and energetic, approachable and exciting – just like Wild Turkey’s American Honey liqueur.”

American Honey will display posters and signs of the models at participating on-premise and off-premise locations to help build awareness for the launch of the calendar and engage consumers. The American Honey models will also host special events and signings around the country.

In March of 2010, American Honey will launch a website where consumers can submit their own American Honey pictures. From those submitted, American Honey will choose 12 winners who will be professionally photographed and featured in the 2011 calendar.

Wild Turkey American Honey is an exceptionally smooth liqueur blended with pure honey and real Wild Turkey Bourbon Whiskey; perfect served chilled straight from the freezer, over rocks, it is the sweeter, smoother side of Wild Turkey. A deep golden hue, American Honey has a nose of ripe citrus and an exceptionally smooth palate of sweet honey and caramel with subtle notes and a long, rich finish. Wild Turkey American Honey was named Best in Class at the World Whiskey Awards in 2008 and was also selected a 2008 Hot Prospect Brand by IMPACT Newsletter.

American Honey Recipes:

Shot O’Honey

• One part American Honey
• Zero parts anything else
• Chill, serve, and enjoy!

The Bee Sting

• One part American Honey
• One part Wild Turkey

American Tea

• One part American Honey
• Three parts unsweetened Iced Tea

Lemon Honey

• One part American Honey
• Three parts Lemonade

About Wild Turkey

Uncompromising since 1855, Wild Turkey is the Real Kentucky Straight Bourbon Whisky. Using only natural processes, Wild Turkey products are aged in new white oak barrels which give them a deep russet color while carrying full flavors of vanilla and caramel. Complementing the classic Wild Turkey 101 Bourbon, several variations of the brand now exist including Wild Turkey Rare Breed™, Kentucky Spirit™, Wild Turkey American Honey®, and Russell’s Reserve®. Using the same tried and true methods with a little bit of innovation, Wild Turkey is a true American icon, always bearing the mantle of tradition with grace and a noble heritage.

About Skyy Spirits, LLC

Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey™, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com

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Contact: pr@skyy.com