WILD TURKEY® AMERICAN HONEY™ RELEASES 2010 CALENDAR FEATURING AMERICA’S MOST BEAUTIFUL HONEYS
Posted: December 17th, 2009 under American Honey.
LAWRENCEBURG, KY (December 10, 2009)—Wild Turkey Bourbon ® today unveiled its inaugural American Honey™ 2010 calendar featuring some of the country’s most beautiful women alongside bottles of America’s newest liqueur sensation.
This calendar brings the personality of Wild Turkey American Honey liqueur to life. It features beautiful models that personify the American Honey brand identity – all-American, wholesome, sweet, and down to earth. In addition to the beautiful models, the calendar features four delicious American Honey inspired recipes, including Shot O’Honey, The Bee Sting, American Tea, and Lemon Honey. (See recipes below)
“We created this calendar to add excitement to our marketing and sales efforts by showcasing the personality of American Honey in a fun and creative way,” said Andrea Conzonato, Chief Marketing Officer, Skyy Spirits. “These American Honey models are fun-loving and energetic, approachable and exciting – just like Wild Turkey’s American Honey liqueur.”
American Honey will display posters and signs of the models at participating on-premise and off-premise locations to help build awareness for the launch of the calendar and engage consumers. The American Honey models will also host special events and signings around the country.
In March of 2010, American Honey will launch a website where consumers can submit their own American Honey pictures. From those submitted, American Honey will choose 12 winners who will be professionally photographed and featured in the 2011 calendar.
Wild Turkey American Honey is an exceptionally smooth liqueur blended with pure honey and real Wild Turkey Bourbon Whiskey; perfect served chilled straight from the freezer, over rocks, it is the sweeter, smoother side of Wild Turkey. A deep golden hue, American Honey has a nose of ripe citrus and an exceptionally smooth palate of sweet honey and caramel with subtle notes and a long, rich finish. Wild Turkey American Honey was named Best in Class at the World Whiskey Awards in 2008 and was also selected a 2008 Hot Prospect Brand by IMPACT Newsletter.
American Honey Recipes:
Shot O’Honey
- One part American Honey
- Zero parts anything else
- Chill, serve, and enjoy!
The Bee Sting
- One part American Honey
- One part Wild Turkey
American Tea
- One part American Honey
- Three parts unsweetened Iced Tea
Lemon Honey
- One part American Honey
- Three parts Lemonade
About Wild Turkey
Uncompromising since 1855, Wild Turkey is the Real Kentucky Straight Bourbon Whisky. Using only natural processes, Wild Turkey products are aged in new white oak barrels which give them a deep russet color while carrying full flavors of vanilla and caramel. Complementing the classic Wild Turkey 101 Bourbon, several variations of the brand now exist including Wild Turkey Rare Breed™, Kentucky Spirit™, Wild Turkey American Honey®, and Russell’s Reserve®. Using the same tried and true methods with a little bit of innovation, Wild Turkey is a true American icon, always bearing the mantle of tradition with grace and a noble heritage.
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey™, Russell’s Reserve®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com and www.camparigroup.com. Please enjoy Skyy Spirits brands responsibly and in moderation.
About Gruppo Campari
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari and SKYY Vodka, stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange. www.camparigroup.com
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Contact: pr@skyy.com
