Archive for September, 2009
SKYY SPIRITS HITS HOT STREAK: SKYY INFUSIONS® NAMED “BEST NEW PRODUCT,” THREE BRANDS DUBBED “HOT PROSPECTS”
Posted: September 25th, 2009 under SKYY Corporate, SKYY Infusions, SKYY Vodka, Wild Turkey, X-Rated Fusion.
SKYY Infusions, X-Rated® Fusion Liqueur® and Wild Turkey® American Honey® Named “2008 Hot Prospect Brands” by IMPACT Newsletter; SKYY Infusions named “Best New Product” of 2008 by Market Watch Magazine
SAN FRANCISCO (September 25, 2009)—The year 2008 was a monumental one for Skyy Spirits, LLC (www.skyyspirits.com), a wholly owned subsidiary of Gruppo Campari and the definitive [...]
IRISH MIST® REVEALS ITS SOCIABLE SIDE: IRELAND’S ORIGINAL LIQUEUR FINDS NEW AUDIENCE WITH CONTEMPORARY MAKEOVER
Posted: September 21st, 2009 under Irish Mist.
The New Irish Mist and Ancestors
Updated Packaging Marks Marketing Shift Towards New Audience of Cocktail Consumers
TULLAMORE, IRELAND (September 7, 2009) — Irish Mist®, the original Irish whiskey liqueur, unveils a dramatically different new package designed to position the spirit as an accessible mixer and approachable beverage for every social occasion. Moving significantly away from the [...]