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JEAN-MARC XO® VODKA: A RARE EXPERIENCE IN LUXURY

Artesanal Vodka, Handcrafted and Sold in Individually-Numbered Bottles Achieves Unprecedented Rating for Taste

SAN FRANCISCO, CA (March 13, 2008)- Jean-Marc XO® is a true connoisseur’s vodka, a handcrafted masterpiece and a rare achievement in the world of luxury beverages. Produced in the Cognac region of France, Jean-Marc XO (JMXO) marries cutting edge French spirits and winemaking techniques with age-old care and craftsmanship to create an extraordinary vodka experience.

Describing the brand as “one of the most remarkable vodkas we’ve ever seen…a must-try that is truly unique,” the Beverage Tasting Institute recently awarded JMXO an unprecedented score of 97 Points, solidifying its reign as the finest, most-exclusive vodka in the world today. The Jean-Marc XO taste sensation is distinctive. Its floral bouquet tantalizes the nose. On the palate, it is complex & elegant with warm wheat flavors, a silky texture and an exceptionally long finish.

To create his masterpiece, Master Distiller Jean-Marc Daucourt spent seven years developing the perfect recipe for JMXO before releasing it to the market in 2004. Inspired to produce a vodka that can be enjoyed without the infamous after-burn, Jean-Marc evaluated both the very best ingredients available and the most innovative distillation processes possible.

After sampling over one hundred varieties of wheat, Daucourt carefully selected a blend of four of the finest wheat grains available in France, Ysengrain, Orvantis, Azteque, and Chargeur, each with its own distinct flavor. To perfectly capture the subtle taste profiles of the grain, he chose to use only pure spring water filtered naturally through Grande Champagne limestone. As the final pièce de résistance, JMXO is distilled a time-consuming nine times through 200 year-old modified Alembic French copper stills, traditionally used for Cognacs.

In order to create as pristine and smooth a spirit as possible, Daucourt decided to borrow an innovative technique from First Growth winemakers in nearby Bordeaux that micro-oxygenates the vodka after distillation.

To finish, the vodka is charcoal-filtered through Limousin oak, using special Daucourt family techniques learned over generations of spirits-making. The painstaking process takes five weeks from start to finish. At its end, each bottle is individually numbered to provide each consumer with his or her one-of-a-kind handcrafted experience.

Recognized for excellence industry-wide, Jean-Marc XO was the first and only vodka awarded the renowned Five Star Diamond Award by the American Academy of Hospitality Sciences. To best appreciate the extraordinary qualities of this special spirit, it is recommended to serve Jean-Marc XO shaken in a very dry martini, on the rocks, or neat in a Cognac glass.

For more information, visit www.jmxo.com. Available wherever fine spirits are sold; suggested retail price: $60.

About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY Vodka, SKYY90, SKYY Flavors, Campari, Cabo Wabo Tequila, Ouzo 12, X-Rated Fusion Liqueur and Jean-Marc XO Vodka. Skyy Spirits is also the exclusive US distributor of Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch Whisky, Bowmore Islay Single Malt Scotch Whisky, Auchentoshan Lowland Single Malt Scotch Whisky, Glen Garioch Highland Single Malt Scotch Whisky, Flor de Caña Rum, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and The Yamazaki Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation.

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 Contact:  pr@skyy.com

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©2011 SKYY SPIRITS, LLC, SAN FRANCISCO, CA. ENJOY RESPONSIBLY.