SKYY SPIRITS, LLC RETAINS BENSON MARKETING GROUP
Posted: February 5th, 2008 under SKYY Corporate.
SAN FRANCISCO, CA (February 5, 2008) – Skyy Spirits, LLC, the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, has initiated a national, corporate trade communications program with Benson Marketing Group.
Founded in 1992 and based in San Francisco, the Skyy Spirits, LLC portfolio has grown exponentially and now includes vodkas, tequilas, rums, aperitifs, liqueurs, and an extensive portfolio of whiskies.”We have a terrific portfolio, and our goal is simply to communicate why Skyy Spirits is a favorite choice among distributors, retailers and consumers,” said Dave Karraker, director of public relations and events, Skyy Spirits, LLC. “Benson provides the right experience to help us raise the profile of the entire company within the spirits trade community, while also increasing awareness for our outstanding line up of brands,” he added.
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY Vodka, SKYY90, SKYY Flavors, Campari, Cabo Wabo Tequila, Ouzo 12, X-Rated Fusion Liqueur and Jean-Marc XO Vodka. Skyy Spirits is also the exclusive US distributor of Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch Whisky, Bowmore Islay Single Malt Scotch Whisky, Auchentoshan Lowland Single Malt Scotch Whisky, Glen Garioch Highland Single Malt Scotch Whisky, Flor de Caña Rum, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and The Yamazaki Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation.
About Benson Marketing Group
Founded in 1997, Benson Marketing Group LLC is a leading marketing agency providing public relations, direct marketing, and brand consulting services for wine, spirits and water companies through its offices in Napa Valley and New York. For more information, visit www.bensonmarketing.com.
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Contact: pr@skyy.com
