CAMPARI® UNVEILS ENCHANTING 2008 CALENDAR FEATURING INTERNATIONAL SUPERSTAR EVA MENDES
Posted: December 8th, 2007 under Campari.
Twelve Months of Classic Fairy Tales Brought to Life by Alluring Beauty
MIAMI (December 8, 2007) – A classic beauty, classic tales, all captured by the eye of a world renowned photographer. Campari® is very pleased to announce its 2008 Campari Calendar: “Campari Tales” — a mature, glamorous and glossy story book where internationally acclaimed actress Eva Mendes’ alluring sensuality and enchanting beauty are captured by the talented photographer Marino Parisotto’s lens. The US unveiling of the Campari Calendar attended by Eva Mendes was held Saturday, December 8 at an invitation-only event held at House of Campari Miami which is running during Miami’s December art fairs including Design Miami/ and Art Basel Miami Beach.
Now in its ninth edition, the Campari Calendar’s imagery is immersed in fictional dreamscapes and is rich in dramatic narrative power. The fairy tale becomes a metaphor that strikes the imagination and infuses it with beauty and modern relevancy inspired by Campari’s unique passionate image.
The stunningly beautiful and talented actress, Eva Mendes, stars in the calendar’s 12 fairytales with distinctive flair in every photograph. Mendes perfectly portrays the Little Match Girl; she is statuesque as Little Red Riding Hood; she is an imperious mistress of an adoring and enslaved Pinocchio; and is the quintessential modern Cinderella sharing a toast with her prince past midnight.
“We couldn’t be more pleased to have Eva Mendes starring in this year’s Campari Calendar,” says Umberto Luchini, Campari Brand Director. “Her beauty and style bring the images in Campari Tales to life like few could, visually interpreting the passion and allure that are hallmarks of the Campari brand.”
Eva Mendes is American born of Cuban descent and famous for her blockbuster films like “Hitch,” “Ghost Rider” and the most recent, “We Own The Night.” She also stars in the upcoming “The Women” and “The Spirit.” Mendes responds to Parisotto’s lens with intriguing and conniving glances, infusing the Campari fairy tales with audacious sensuality.
“The Campari Calendar has been a truly unique experience,” says Eva Mendes. “I had never posed for a calendar before and I was thrilled that Campari has given me the opportunity to interpret these wonderful stories… who wouldn’t want to live a fairy tale, even if for a short while?”
The Campari calendar’s photographer Marino Parisotto’s unique vision and shooting techniques make him a stand out in the international art scene. He has been defined by Photo France as one of the top-ten photographers in the world. Marino has succeeded in charging the beaches of the set in Rosignano (Leghorn, Italy) with a fresh and resonant energy that is the perfect interpretation of the violently stormy and blindingly sunny days that played out during the shoot.
The Campari Tales feature beasts and princes alongside the princess, but Eva’s co-star is unmistakably Campari. With its bold red strokes Campari emboldens the heroine and it becomes the red line that unifies and defines the Calendar as it has done so for the past nine years in previous editions.
The Campari Tales concept was developed by the Campari team together with Paris-based agency Callegari Bereville Grey.
The 2008 Campari Tales Calendar is printed in limited edition number of 9,999 copies and distributed internationally. More public information on the Calendar can be found at www.camparigroup.com. To experience the 2008 Campari Calendar online go to www.camparitales.com.
About Campari
Bold, passionate and completely unique, Campari makes a dry and refreshing cocktail that can be enjoyed anytime. Hand-crafted according to the same secret family recipe invented in Italy in 1860, Campari is a unique blend of herbs and spices with orange as the predominant flavor. Campari’s patronage of the arts reflects the modern spirit of the brand as stylish, distinctive and creative. Campari is distributed and marketed in the US by Skyy Spirits, LLC.
About House of Campari
Founded by Campari and inspired by Campari’s century-long commitment to the arts, House of Campari acknowledges, supports and highlights the work of bold and distinctive emerging contemporary artists. Through its programming, House of Campari aspires to create experiences, inspire dialogue about contemporary visual arts, and provide a platform for cutting-edge artists to share their passion.
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY90, SKYY Vodka, SKYY Flavors, Campari, Cinzano Vermouths, Ouzo 12, Aperol, Old Smuggler Scotch Whisky, X-Rated Fusion Liqueur and Jean-Marc XO Vodka. Skyy Spirits is also the exclusive US distributor of Cutty Sark Scotch Whisky, 1800 and Gran Centenario tequilas, The Glenrothes Single Malt Scotch Whisky, Matusalem Rums, Martin Miller’s Gins, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and The Yamazaki Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation.
About Gruppo Campari
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the US, Germany and Switzerland. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment stand out internationally renowned brands, such as Campari, SKYY Vodka and Cynar together with leading local brands, such as Aperol, Cabo Wabo, CampariSoda, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the Brazilian brands Dreher, Old Eight, Drury’s. In the wine segment together with Cinzano, known world-wide, are Liebfraumilch, Mondoro, Riccadonna, Sella & Mosca and Teruzzi & Puthod all respected wines in their category. In the soft drinks segment are Crodino, Lemonsoda and its respective line extension dominating the Italian market. The Group has over 1,500 employees. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange.
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Editor’s Note: Images and videos from the 2008 Campari Calendar can be found at www.image.net. Images from the Miami launch event can be also found at www.gettyimages.com.
Contact: pr@skyy.com
