SKYY VODKA WINS IMPACT’S ‘HOT BRAND’ AWARD
Posted: March 1st, 2007 under SKYY Vodka.
Continues record 12-year streak, hottest vodka in hottest category
SAN FRANCISCO, CA (March 1, 2007) – SKYY Vodka, the flagship product of Skyy Spirits, LLC, announced today its twelfth consecutive “Hot Brand” award from the leading spirits publication, Impact. The award will be presented at the 64th Annual Wine and Spirits Wholesaler Association Convention in Orlando, Florida, on Monday, April 30th, 2007. SKYY is the longest consecutive vodka winner and one of the fastest growing super-premium vodkas in the industry.
“We are honored once again to receive this mark of distinction for SKYY. The Hot Brand award is a testament to SKYY’s brand strength and hard work of our wholesale and retail partners,” said Gerry Ruvo, President and CEO, Skyy Spirits.
SKYY also has nine Adams Growth Brand awards, and is one of only five premium vodkas with over 2 million cases sold annually. It is now #33 on the Impact Top 100 premium spirits list from February 1st. In addition to award-winning SKYY Vodka, SKYY Flavors won Double Gold Taste awards at the 2006 San Francisco World Spirits Competition.
The Impact ‘Hot Brand’ award recognizes brands and companies over 200,000 (9 liter) case equivalent depletions in the spirits categories, as well as beer and wine that exemplify a high growth pattern with one of three specific criteria:
· At least 15% growth from 2005-2006
· Double digit growth over the past three years
· A top 10 spirits brand that achieved at least 5 percent annual growth for 2006 or 15 percent growth from 2003 to 2006
· Or a new brand that performed so well in 2006 they merit ‘Hot Brand’ status.
For the past fourteen years, SKYY Vodka has experienced double-digit growth and is the leading domestic super-premium vodka brand in the United States selling 2,270,000 cases annually. “SKYY is proud to be the only vodka to receive the “Hot Brand” award twelve years in a row,” added Vice President for Marketing, Paul Fuegner. Another Skyy Spirits brand, 1800 Tequila, was also named a ‘Hot Brand’ for the third consecutive year.
About SKYY Vodka
SKYY is one of the fastest growing spirits globally and the leading domestic super premium vodka in the United States. SKYY’s state-of-the-art process of quadruple distillation and triple filtration yields the highest quality and ultimately smooth vodka. (www.SKYY.com).
About Skyy Spirits, LLC
Skyy Spirits, LLC is the US-based wholly owned subsidiary of Gruppo Campari (Milan: CPR.MI) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY® Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the US of such leading brands as SKYY® Vodka, SKYY90®, SKYY InfusionsTM, Campari®, Cabo Wabo® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur® and Jean-Marc XO Vodka®. Skyy Spirits is also the exclusive US distributor of Cutty Sark® Scotch Whisky, The Glenrothes® Single Malt Scotch Whisky, Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Carolans Irish Cream®, Tullamore Dew Irish Whiskey®, Irish Mist® Liqueur, Midori® Melon Liqueur, ZEN Green Tea Liqueur TM and The Yamazaki® Single Malt Whisky.
Skyy Spirits was founded and is headquartered in San Francisco, California. Please enjoy Skyy Spirits brands responsibly and in moderation.
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Contact: pr@skyy.com
