SKYY® VODKA DEBUTS NEW 2007 AD IMAGES BY RENOWNED PHOTOGRAPHER, DAVID LACHAPELLE
Posted: February 13th, 2007 under SKYY Vodka.
SKYY’s “Cocktail Moments” Consumer Advertising Campaign Celebrates its Eleventh Series with “Rude Boys” and “Dubai”
SAN FRANCISCO, CA – (February 13, 2007) – SKYY Vodka, the leading domestic super-premium vodka in the United States, presented today the newest series of creative executions, continuing its successful national “Cocktail Moments” advertising campaign for national outdoor, print, and online. Featuring a series of powerful images by acclaimed photographer and independent filmmaker David LaChapelle, the new creative will be launched outdoors beginning January 2007 in LA, Chicago, Miami and San Francisco. Magazine insertions start in February in men and women’s entertainment and lifestyle publications, including ESPN, InStyle, US Weekly and People, as well as on www.SKYY.com. The ads will also run as banner ads on selected websites including ESPN.com, Evite.com, and Gay.com, starting in mid-February. The images, titled Rude Boys and Dubai, were photographed by LaChapelle in Los Angeles and created by Chad Farmer creative director at Lambesis, SKYY’s Carlsbad-based advertising agency.
“SKYY Vodka is part of great cocktail moments, and David LaChapelle has once again brought these moments to life with his one-of-a-kind talents and unique perspective,” said Paul Fuegner, Vice President Marketing, SKYY. “Rude Boys embodies the style, attitude, and energy of the individuality of today’s cocktail culture, while Dubai captures the essence of cocktail glamour and the jet set lifestyle.” The “Cocktail Moments” advertising campaign began in 1998, portraying contemporary cocktail settings with striking imagery.
Rude Boys features two notable musicians – Jonas Cabrera, the front man for veteran ska band, The Skeletones, and Jesse Wagner, lead vocals and guitar for underground reggae sensation, The Aggrolites.
Skyy is the fastest growing super premium vodka in the US.
About SKYY Vodka
SKYY is one of the fastest growing spirits globally and the leading domestic super premium vodka in the United States. SKYY’s state-of-the-art process of quadruple distillation and triple filtration yields the highest quality and ultimately smooth vodka. In addition to SKYY Vodka, the SKYY Flavors include; SKYY Orange, SKYY Melon, SKYY Vanilla, SKYY Berry, and SKYY Citrus. (www.SKYY.com)
About SKYY Spirits
Skyy Spirits, LLC is one of the world’s fastest growing spirits companies. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits continues to grow its portfolio of luxury and premium spirits with a relentless commitment to quality, innovation and style. Skyy Spirits is a subsidiary of Milan-based Gruppo Campari, with exclusive US distribution rights for leading brands including: SKYY90, SKYY Vodka, SKYY Flavors, Campari, Cinzano Vermouths, Ouzo 12, Aperol, Old Smuggler Scotch Whisky, Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch Whisky, 1800 and Gran Centenario tequilas, Matusalem Rums, Martin Miller’s Gin, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and Yamazaki Single Malt Whisky.
Skyy Spirits is headquartered in San Francisco, California.
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Contact: pr@skyy.com
