SKYY Spirits News

Applying the Principles of Modern Design to Distillation, SKYY90 Innovates a New Standard in Quality and Taste, Elevating the Modern Martini Experience

SAN FRANCISCO, CA (January 26, 2008) – SKYY Spirits announces the national release of SKYY90, a new superior tasting vodka by design. Every step of the SKYY90 process is designed to optimize natural vodka flavor characteristics delivering an exceptionally smooth, modern martini experience. Styled with principles commonly associated with modern design and architecture, SKYY90’s clear glass bottle showcases the award-winning vodka. As a category leader, SKYY has once again revolutionized vodka production and elevates the taste of the modern martini with the introduction of SKYY90.

“SKYY90 is the drink of choice for those who desire higher quality products and have an appreciation for modern design. It’s for those who choose a lifestyle of luxurious indulgences,” said Paul Fuegner, Vice President Marketing for SKYY Spirits, LLC. “SKYY90’s superior taste profile makes it the preferred vodka among the sophisticated palates of today’s martini drinkers.”

SKYY90 is to vodka, what an iPod is to a walkman. It is what an Eames Lounge chair is to a recliner; an innovation in technology and a triumph of modern design. According to consumer research, products with a modern aesthetic, elegant packaging, and improved quality are preferred over old-world standards and antiquated production methods. Just as modern design utilizes technology and new production methods to evolve products, SKYY has revolutionized the spirits industry once again, by improving distillation methods. After ten years in development and a 25 million dollar investment, the world’s most technologically advanced distillery was designed to achieve an industry breakthrough.

SKYY worked with Master Distiller Randall Schrick to develop a proprietary finishing stage to deliver the world’s first and only 100% distillate. It is then blended with 100% pure water to 90 proof, which best imparts the flavor of the amber winter wheat. By using only the finest ingredients and innovative production methods, SKYY90 is recognized as a superior tasting and award winning vodka. The luxurious taste of SKYY90 has earned recent honors including a 100-point rating from Wine Enthusiast, Gold medals from the San Francisco International Spirits Competition, and 5 star “Highly Recommended” reviews from leading spirits critics F. Paul Pacult and Anthony Dias Blue.

“SKYY90 stands alone in the market because we have enhanced the taste by creating the purest expression of vodka,” said Schrick a national expert on distilling who is a protégé to contributors of “The Alcohol Textbook” the reference used by master distillers worldwide. “SKYY90’s 100% distillate is a higher standard of vodka that will appeal to the discriminating palate of today’s vodka connoisseurs.”

SKYY90 is launching nationally at a time when consumers are demanding luxury and high design in all aspects of modern living. According to a Boston Consulting Group report titled, “Trading Up: The New Modern Luxury”, new luxury goods amass to $350 billion in annual sales and represent a tremendous potential for future growth. These new luxury goods are in 23 everyday categories, from food and clothing to cars, appliances and travel. SKYY90’s national expansion is a result of the overwhelming response by sophisticated consumers in major metropolitan markets like San Francisco, Los Angeles, New York, and Miami. By late spring, martini enthusiasts across the country will be able to experience SKYY90.

SKYY90
SKYY90 is a new, luxury vodka with superior taste by design. Sourced from the highest quality amber winter wheat and using a proprietary state-of-the-art process. The world’s first 100% distillate is blended to 90 proof to deliver a smooth and luxurious tasting martini.

Skyy Spirits, LLC
Skyy Spirits, LLC is one of the world’s fastest growing spirits companies. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits continues to grow its portfolio of luxury and premium spirits with a relentless commitment to quality, innovation and style. Skyy Spirits is a subsidiary of Milan-based Gruppo Campari, with exclusive US distribution rights for leading brands including: SKYY90, SKYY Vodka, SKYY Flavors, Campari, Cinzano Vermouths, Ouzo 12, Aperol, Old Smuggler Scotch Whisky, Cutty Sark Scotch Whisky, 1800 and Gran Centenario tequilas, The Glenrothes Single Malt Scotch Whisky, Matusalem Rums, Martin Miller’s Gins, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and Yamazaki Single Malt Whisky.

Skyy Spirits is headquartered in San Francisco, California.

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Contact: pr@skyy.com

IPod is a trademark of Apple Computer, Inc,
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