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SKYY SPIRITS EXPANDING TEAM TO MEET NEEDS OF GROWING PORTFOLIO

Skyy Spirits Headquarters

Skyy Spirits Headquarters

Eighth-Largest US Spirits Company to Bolster Marketing, Sales and Finance Departments with Added Positions in San Francisco Headquarters and Other Regions

 

SAN FRANCISCO (August 25, 2010) – Following a series of additions to its portfolio and an increase in market share for its existing brands, San Francisco-based Skyy Spirits, LLC, is looking to immediately expand several departments within the organization. The wholly owned subsidiary of Gruppo Campari and eighth largest spirits company in the US is broadening its employee base, looking for great minds to fill roles in its marketing, sales and finance organizations. (www.skyyspirits.com) Read more »

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SAN FRANCISCO CHRONICLE – SKYY’S GOAL: MORE THAN FLAVOR OF THE MONTH

Photo by David Paul Morris/Bloomberg
Photo by David Paul Morris/Bloomberg

July 20, 2010

By Ryan Flinn, Bloomberg News

When flavored vodkas emerged as Skyy Spirits’ second-biggest moneymaker, Chief Executive Officer Gerry Ruvo made a surprise decision: He killed off the business.

Ruvo, acting against the guidance of his chief financial officer, didn’t like how consumers would confuse Skyy’s flavored vodkas with the scads of competitors, such as Absolut. So two years ago, he switched instead to making infused vodka, aiming to impart a more natural taste by steeping the liquor in fruits rather than using syrup. Read more »

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AMERICAN HONEY™ GIVES FANS OPPORTUNITY TO MAKE ONE OF THE MOST BEAUTIFUL WOMEN IN THE WORLD A COVER MODEL

AH Calendar

Vote to Select the Face of the 2011 American Honey Calendar and Enter to Win a Trip to the Actual Calendar Photo Shoot in Los Angeles

NEW YORK CITY (August 3, 2010) - Wild Turkey American Honey®, America’s number-one selling honey liqueur, is pleased to announce a new level of collaboration with its dedicated fans by allowing them to select the cover model for the much-anticipated American Honey 2011 Calendar. The voting will take place online at the American Honey website. Read more »

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THE GLENROTHES® EXTENDS DISTRIBUTION OF ALBA RESERVE SINGLE MALT SCOTCH WHISKY, DOUBLE GOLD WINNER AT THE 2010 SAN FRANCISCO WORLD SPIRITS COMPETITION

The Glenrothes Alba Reserve

The Glenrothes Alba Reserve

Alba Reserve First Certified Kosher Expression From The Glenrothes Distillery

NEW YORK CITY (June 24, 2010)The Glenrothes® is proud to announce it is extending the distribution of Alba Reserve Single Malt Scotch Whisky, which recently won Double Gold from the 2010 San Francisco World Spirit Competition. Currently distributed in New York, New Jersey and Massachusetts; the Alba Reserve will now be released in Illinois, Rhode Island, Wyoming and California. Read more »

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CAMPARI® TOASTS 150 YEARS

Campari 150 Anniversary Bottles

Campari 150 Anniversary Bottles

Year-Long Festivities in the United States Include Celebratory Cocktails by an All-Star Lineup of Mixologists, New Artist Commission, Limited-Edition Art Labels, and Anniversary Events in New York and San Francisco

 

San Francisco (May 4, 2010)Campari®, the legendary one-of-a-kind red spirit, announced today details on the festivities in the United States commemorating Campari’s 150-year Anniversary. The revelry will kick-off in New York in May at the Manhattan Cocktail Classic and continue throughout the year. The year-long celebration will include limited-edition bottles with artist designed labels, celebratory cocktails created by some of the most notable mixologists in the United States, sesquicentennial events, and a special visual arts performance commission that continues Campari’s bold and longstanding tradition of supporting contemporary art. Read more »

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SKYY SPIRITS BRINGS AWARD-WINNING ESPOLON™ TEQUILA BACK TO U.S. FANS

Espolon Tequila

Espolon Tequila

Iconic Tequila Brand Returns with Same Great Liquid Presented in Updated Packaging with Imagery that Celebrates
“Real Mexico” 

SAN FRANCISCO (May 3, 2010) – Espolón™, the super-premium tequila that evokes the storied culture of “real Mexico,” is returning to the U.S. market.  Skyy Spirits, the U.S.-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, is proud to bring this 100-percent Weber Blue Agave tequila brand north of the border again with a new look, yet with the same award-winning liquid. Read more »

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SKYY VODKA® CELEBRATES SEX AND THE CITY 2 WITH A BLUE CARPET FULL OF GLAMOROUS CONSUMER PROMOTIONS

Cocktail Couture

Cocktail Couture

SKYY Vodka Unveils Sweepstakes, Custom Cocktails, Advance Screenings and a Limited-Edition Bottle Designed by Sex and the City Costume Designer Patricia Field 

SAN FRANCISCO (April 29, 2010) – The girls of Sex and the City are back in town and SKYY® Vodka is bringing everyone a chance to participate in the fabulous fun while experiencing the true meaning of “Cocktail Couture.”  SKYY Vodka is the official spirit partner of the highly anticipated New Line Cinema film Sex and the City 2, in theaters May 27, and is unveiling exciting consumer promotions in honor of movie, including a sweepstakes that is every girl’s dream come true; exclusive advance screenings; a new limited-edition bottle designed by Patricia Field; and every girl’s ultimate fashion accessory – couture-style cocktails.  Read more »

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GALLERIA CAMPARI® OPENS, REVEALS 150 YEARS OF IMAGES

Galleria Campari - Depero Exhibit - Room General

Multimedia Interactive Center Illustrates the 150 Years of History Behind the Iconic Italian Spirit

SESTO SAN GIOVANNI, ITALY (March 18, 2010) – At its headquarters outside Milan, Italy, Campari® officially christened today the first Galleria Campari, a dynamic, multimedia and interactive museum that traces the history of the brand through the expressions of modern and contemporary art from 1860 to the present day. Read more »

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CAMPARI® UNVEILS LIMITED-EDITION ART LABELS TO COMMEMORATE 150 ANNIVERSARY OF ICONIC ITALIAN SPIRIT

Campari 150 Labels

Three Internationally Renowned Artists Reinterpret Campari’s Famous Bottle Label to Help Celebrate the Italian Aperitif’s Sesquicentennial 

Sesto San Giovanni, Italy (March 3, 2010) – As part of the brand’s 150-year anniversary celebration, Campari® announced today it is reinterpreting the label of the world’s most popular aperitif.  Italy’s most famous red spirit has enlisted three contemporary international artists: avaf, Tobias Rehberger and Vanessa Beecroft, for the Campari Art Label Project, a collaborative initiative which highlights the long-standing relationship between the brand and the art world.   A great gift for fans of the visual arts and Campari aficionados, these limited-edition works of art will be on shelves in selected cities for a limited time starting in March worldwide and in July in the US. Read more »

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SKYY VODKA® REPRISES ROLE IN NEW LINE CINEMA’S SEX AND THE CITY 2 MOVIE

SKYY Sex and the City 2 Bottle

SKYY Vodka is Once Again Named the Official Vodka for the Second Installment of Sex and the City Movie Franchise 

MILAN and SAN FRANCISCO, CA (February 16, 2010) – Gruppo Campari and its North American subsidiary Skyy Spirits announced today a comprehensive global marketing deal with Warner Bros. Entertainment for SKYY Vodka® to serve as the official vodka and promotional partner for the highly anticipated new film Sex and The City 2, debuting in theatres in the U.S. on Friday, May 28.   Read more »

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