SKYY Spirits News

SKYY Vodka to Serve as Official Spirit of Gay Pride Festivals, Gay and Lesbian Film Festivals and many other LGBT Programs

SAN FRANCISCO, CA (June 17, 2009) - SKYY® Vodka has announced its increased support of events and programs supporting the national Gay, Lesbian, Bisexual and Transgender communities and a cause near to their hearts, HIV awareness. For 2009, SKYY is devoted to developing and expanding its partnerships with numerous gay and lesbian organizations across the country, including the STOP AIDS Project in San Francisco, Frameline33 - San Francisco’s International LGBT Film Festival, Equality California, Heritage of Pride in New York, amfAR - The Foundation for AIDS Research, AIDS Project Los Angeles and the LGBT Center in New York. Read more »

House of Campari Continues to Support and Highlight Emerging Artists with a New Exhibition, Artist Commission and Continued Partnerships with Non-profit Arts Organizations

(SAN FRANCISCO) - May 27, 2009 - Campari®, the legendary one-of-a-kind spirit, announced today a new range of contemporary art initiatives bolstering its role as both a modern patron and muse for the visual arts. Through its patronage, Campari seeks to support and highlight the work of emerging artists through exhibitions, commissions and programs that inspire dialogue and provide a platform for cutting-edge artists to share their passion. Campari’s support of emerging artists will include a continuation of Campari’s signature House of Campari program, with a Los Angeles exhibition and event series, and a new Campari Commission, a grant designed to showcase a new work by House of Campari alumni and then donated to a major institution. Additionally in 2009, Campari will further its longstanding relationships with leading arts organization partners through support of Artists Space in New York, LAXART in Los Angeles, and Yerba Buena Center for the Arts in San Francisco, as well as supporting new organizations and institutions through its annual sponsorship program. Read more »

Group’s largest-ever buy boosts strong position in US and international premium spirits markets

HIGHLIGHTS

- Acquisition of Wild Turkey, the number 1 premium Kentucky straight bourbon whiskey Campari’s largest acquisition to date

- A unique opportunity to enter the attractive and growing bourbon whiskey category

- High quality brand franchise with strong upside potential

- Significantly strengthens critical mass and portfolio appeal in highly profitable US market

- Provides foundation for establishing distribution platform in attractive Australian market

- Purchase price of US$ 575 million (or € 433 million at current exchange rate) Read more »

SKYY Vodka to Serve as Official Spirit of Frameline33 and All Stop AIDS Project Events

SAN FRANCISCO, CA (April 2, 2009) - Skyy Spirits, a San Francisco-based wholly owned subsidiary of Gruppo Campari and the definitive marketer and distributor of super-premium and luxury spirits brands in North America, has announced its increased support of San Francisco HIV-awareness organizations, as well as the local LGBT community. For 2009, SKYY is devoted to developing and expanding its partnerships with numerous local charity organizations, including the Stop AIDS Project, Frameline33 - San Francisco’s International LGBT Film Festival, and Equality California. Read more »

The ultimate party libation comes full circle

NEW YORK CITY (March 9, 2009) - A cocktail classic dating back before the 17th century, punch is back once again as the ultimate at-home celebratory drink. Read more »

The Official Whiskey of St. Paddy’s Day Reveals the Global Differences in How People Commemorate Ireland’s Most Famous Saint

TULLAMORE, IRELAND (March 13, 2009) — Americans have a way of putting their own stamp on holidays originating in other countries. This is certainly true of St. Patrick’s Day when rivers run green and people start dreaming of leprechauns, four-leaf clovers and all that blarney. But can the same be said for how the world at large celebrates this greenest of holidays? Working on the assumption that everyone is a bit Irish on March 17, Tullamore Dew®, the fastest growing and second-largest Irish whiskey brand globally, as well as the official whiskey of St. Patrick’s Day, has tracked the best-known Irish celebrations around the world. From Russia to Argentina, the Caribbean to Japan, a rollicking good time awaits. Read more »

Contemporary Music and Film Highlight Irish Celebration March 12-14

NEW YORK CITY (February 27, 2009) - Tullamore Dew® Irish Whiskey, the official whiskey of St. Patrick’s Day, announced today its sponsorship of New York City’s most innovative St. Patrick’s Day festivity - the 11th annual CRAIC Festival. A true embodiment of the Irish term “Craic,” meaning “fun and abandonment,” the March 12-14th festival will feature the latest, cutting edge Irish cinema, music, and of course, liquid merriment. Read more »

First All Natural Pineapple Infused Vodka to Hit Store Shelves Nationwide in February

SAN FRANCISCO, CA (February 17, 2009) - Move over rum. There is a new, lighter tropical spirit on the horizon bursting with the exotic taste of the islands. SKYY® Vodka is proud to announce the latest addition to its SKYY Infusions^TM All Natural line - succulent Pineapple. Launching this month, SKYY Infusions All Natural Pineapple is the first Pineapple infused vodka available nationwide. It joins the SKYY Infusions portfolio of Citrus, Cherry, Passion Fruit, Raspberry and Grape, an assortment of all natural infusions made from real fruit that was already ranked #1 in taste by the prestigious Beverage Tasting Institute.  Read more »

Free to Shave Following Beard Growing Charity Contest

NEW YORK, NY- January 2009 - Not since the days of Abe Lincoln has New York seen such an impressive display of facial foliage, as Flor de Caña rum wrapped up the second annual Papa Doble Beard-Off Competition. Cocktail aficionados from the most prestigious establishments in Gotham competed in the facial hair-growing competition for charity, displaying a bounty of beards at the unforgettable final judging held on December 30th at New York City’s Death & Co. Read more »

Not every woman finds herself in a relationship come mid-February, but it shouldn’t mean you have to sit at home alone feeling you have to miss out on Cupid’s holiday. You don’t need a romantic partner to have a memorable Valentine’s Day…what you need is a partner in crime! Don’t be afraid to celebrate that singleness with your best girl friends and strut your stuff in style. Read more »